百威啤酒與 Zed Run 合作進軍虛擬賽馬領域

百威啤酒與 Zed Run 合作，推出代幣化的 Clydesdale 設計的馬匹，用於基於 NFT 的虛擬賽馬。該計劃是繼百威啤酒投資 NFT 粉絲藝術和以太坊名稱服務域名之後推出的。 Zed Run 的賽馬 NFT 最初定價從 30 美元到 80 美元，現已價值飆升，其中一個代幣售價為 125,000 美元。作為合作關係的一部分，兩家公司將推出百威主題賽道、NFT 百威門票、45,000 美元的 Bud 虛擬賽馬獎池，以及空投給百威 Clydesdales NFT 持有者的三層 NFT Clydesdale 衍生皮膚。

Budweiser Enters Virtual Horse Racing Arena with Zed Run Collaboration

百威啤酒與 Zed Run 合作進入虛擬賽馬競技場

Jakarta, Indonesia - Renowned beer manufacturer Budweiser has embarked on a groundbreaking partnership with Zed Run, a premier virtual horse racing platform, to introduce a series of exclusive NFT-based horse racing experiences. This collaboration further solidifies Budweiser's commitment to innovation and leveraging emerging technologies to engage its global fan base.

印尼雅加達 - 著名啤酒製造商百威啤酒已與頂級虛擬賽馬平台 Zed Run 建立突破性合作夥伴關係，推出一系列基於 NFT 的獨家賽馬體驗。此次合作進一步鞏固了百威對創新和利用新興技術吸引全球粉絲群的承諾。

A Legacy of Horse Racing

賽馬的遺產

Budweiser has a long-standing history of involvement in the world of horse racing, serving as a major sponsor at prestigious events worldwide. The Clydesdales, a breed of draft horses synonymous with Budweiser, have become an iconic symbol of the brand.

百威啤酒在賽馬領域有著悠久的歷史，是世界各地著名賽事的主要贊助商。克萊茲代爾馬是一種與百威啤酒同義的挽馬品種，已成為該品牌的標誌性象徵。

NFT Integration with Zed Run

NFT 與 Zed Run 集成

The partnership with Zed Run marks Budweiser's foray into the realm of non-fungible tokens (NFTs). Zed Run offers a virtual horse racing platform where users can breed, own, and race thoroughbred NFTs. These NFTs represent unique digital assets with varying characteristics and abilities.

與 Zed Run 的合作標誌著百威進軍非同質代幣（NFT）領域。 Zed Run 提供了一個虛擬賽馬平台，用戶可以在其中培育、擁有純種 NFT 並進行比賽。這些 NFT 代表了具有不同特徵和能力的獨特數位資產。

Budweiser-Themed Race Track and Exclusive NFTs

百威主題賽道和獨家 NFT

As part of the collaboration, Budweiser will establish a dedicated race track within Zed Run. Additionally, the company will release a series of Budweiser-themed NFT tickets, providing holders with access to exclusive events and rewards.

作為合作的一部分，百威啤酒將在 Zed Run 內建立一條專用賽道。此外，該公司還將發行一系列以百威為主題的 NFT 門票，為持有者提供獨家活動和獎勵。

Clydesdale-Inspired NFT Skins and Airdrops

受 Clydesdale 啟發的 NFT 皮膚和空投

Budweiser will introduce a collection of three tiers of NFT skins derived from the iconic Clydesdales. These skins will enhance the visual appearance of racehorse NFTs within the Zed Run game. Furthermore, holders of Budweiser NFT Passes will receive airdropped Cyldesdale skin NFTs in July.

百威啤酒將推出源自標誌性克萊茲代爾馬的三層 NFT 皮膚系列。這些皮膚將增強 Zed Run 遊戲中賽馬 NFT 的視覺外觀。此外，百威 NFT 通證持有者將於 7 月收到空投的 Cyldesdale 皮膚 NFT。

Prize Pools and Virtual Beer Rewards

獎金池和虛擬啤酒獎勵

Zed Run will host two Budweiser Racing Challenges in July and September, each offering a prize pool of $45,000. A grand tournament in December will boast an even larger prize pool of $95,000, with the added incentive of a year's supply of Budweiser beer.

Zed Run 將於 7 月和 9 月舉辦兩場百威賽車挑戰賽，每場獎金池為 45,000 美元。 12 月舉行的盛大錦標賽將擁有高達 95,000 美元的獎金池，並額外獎勵一年的百威啤酒供應。

NFT Burning and Prizes

NFT銷毀及獎勵

Once all tournaments have concluded, the project will announce specific prizes and incentives for individuals who "burn" their NFT Budweiser passes. The details of these rewards remain undisclosed at this time.

所有比賽結束後，該項目將宣布針對「燒毀」NFT 百威通證的個人的具體獎勵和激勵措施。這些獎勵的細節目前尚未公開。

Continued Innovation and Brand Engagement

持續創新和品牌參與

Spencer Gordon, Vice President of Consumer Connections at AB InBev, the parent company of Budweiser, emphasized the significance of this collaboration as "an example of how we continue to innovate and leverage new technologies, such as NFT, to create unforgettable experiences for fans and strengthen our brand."

百威啤酒母公司百威英博消費者關係副總裁 Spencer Gordon 強調了此次合作的重要性，「這是我們如何持續創新和利用 NFT 等新技術為粉絲和粉絲創造難忘體驗的一個例子」。加強我們的品牌。”

Zed Run Features and Investment

Zed Run的特色與投資

Zed Run has gained significant traction among virtual horse racing enthusiasts. The platform allows users to participate in virtual races, trade NFTs, and breed new racehorses by combining the traits of different stallions and mares.

Zed Run 在虛擬賽馬愛好者中獲得了巨大的關注。該平台允許用戶參與虛擬比賽、交易 NFT，並透過結合不同種馬和母馬的特徵來培育新的賽馬。

In July 2021, Zed Run secured $20 million in Series A funding from Red Beard Ventures and crypto venture capital giant Andreessen Horowitz. This investment underscores the platform's potential for growth and its position as a leader in the NFT-powered gaming space.

2021 年 7 月，Zed Run 從 Red Beard Ventures 和加密貨幣創投巨頭 Andreessen Horowitz 獲得了 2,000 萬美元的 A 輪融資。這項投資凸顯了該平台的成長潛力及其作為 NFT 驅動的遊戲領域領導者的地位。

Conclusion

結論

Budweiser's collaboration with Zed Run represents a bold step for both companies. It demonstrates Budweiser's willingness to embrace emerging technologies to enhance its brand engagement, while also showcasing Zed Run's ability to attract major partners from the traditional business world. As the adoption of NFTs continues to expand, this partnership serves as a testament to the transformative potential of digital assets in the entertainment and gaming industries.

百威啤酒與 Zed Run 的合作對兩家公司來說都是大膽的一步。它顯示了百威啤酒願意採用新興技術來增強其品牌參與度，同時也展示了 Zed Run 吸引傳統商業界主要合作夥伴的能力。隨著 NFT 的採用不斷擴大，這種合作夥伴關係證明了數位資產在娛樂和遊戲產業的變革潛力。