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Web3 游戏行业由于注重经济激励而不是令人愉悦的游戏玩法而难以吸引主流用户。 Play-to-Earn 模式将利润置于娱乐之上,导致游戏不可持续。成功游戏的核心受众愿意花钱而不期待经济回报,寻求身临其境的体验和愉快的游戏体验。为了让 GameFi 蓬勃发展,要么是类似 Web2 的 AAA 游戏需要整合加密货币,要么是出现经济蓬勃发展的创新链上游戏。所有游戏逻辑和资产都存在于链上的自治世界为游戏创新和创建共享游戏宇宙提供了独特的机会。未来,成功的 Web3 游戏将在用户体验方面与 Web2 游戏保持一致,而区块链仍然是封闭代码和非互操作性等问题的后台解决方案。
The Future of Web3 Gaming: Breaking the Cycle of Failed Experiments and Heralding a New Era
Web3 游戏的未来:打破失败实验的循环,预示新时代
The prevailing narrative suggests that crypto will revolutionize gaming, transforming it into a lucrative, decentralized playground. However, the reality paints a starkly different picture. Despite the grandiose claims, genuine mainstream Web3 games, where players prioritize gameplay over financial gain, remain elusive. Let's delve into the reasons behind this impasse and explore the factors that will shape the future of Web3 gaming.
流行的说法表明,加密货币将彻底改变游戏,将其转变为利润丰厚的去中心化游乐场。然而,现实却描绘出截然不同的景象。尽管有这些夸大的说法,但真正的主流 Web3 游戏(玩家优先考虑游戏玩法而不是经济收益)仍然难以捉摸。让我们深入探讨这一僵局背后的原因,并探讨影响 Web3 游戏未来的因素。
Understanding the Current State of GameFi
了解 GameFi 的现状
While many Web3 games have garnered attention, their success is often inflated by deceptive metrics. Data is manipulated by "farmers" and "sybils" who exploit games for profit, not enjoyment. Once yields dwindle, these players vanish, leaving behind a trail of abandoned projects.
虽然许多 Web3 游戏已经引起了人们的关注,但它们的成功往往被欺骗性的指标所夸大。数据被“农民”和“女巫”操纵,他们利用游戏来获取利润,而不是享受。一旦产量减少,这些参与者就会消失,留下一系列废弃的项目。
Moreover, the majority of these success stories fail to capture the true quality of gameplay. Axie Infinity, once the epitome of Web3 gaming, has witnessed a dramatic decline in daily active users. Its prominence has waned, giving way to a fragmented landscape where no single project dominates.
此外,这些成功故事中的大多数都未能体现游戏玩法的真实质量。 Axie Infinity 曾经是 Web3 游戏的缩影,但如今日活跃用户数急剧下降。它的重要性已经减弱,取而代之的是一个支离破碎的景观,没有一个项目占据主导地位。
The Problem with Play-to-Earn and Play-to-Airdrop Models
Play-to-Earn 和 Play-to-Airdrop 模式的问题
The core issue plaguing Web3 games lies in their flawed incentive structure. Play-to-Earn games, specifically, are designed around a labor-oriented model, where players view gameplay as a means of financial gain. This approach fosters greed, undermining the fundamental purpose of gaming: entertainment.
困扰Web3游戏的核心问题在于其激励结构的缺陷。具体来说,即玩即赚游戏是围绕以劳动力为导向的模式设计的,玩家将游戏玩法视为一种经济收益的手段。这种方法助长了贪婪,破坏了游戏的根本目的:娱乐。
The subsequent pivot to Play-to-Airdrop models has further exacerbated the problem. Now, players engage in gameplay solely to qualify for airdrops, without any genuine interest in the game itself. This has resulted in a perverse cycle of short-lived games that wither away after the distribution of tokens.
随后转向“Play-to-Airdrop”模式进一步加剧了这个问题。现在,玩家玩游戏只是为了获得空投资格,而对游戏本身没有任何真正的兴趣。这导致了短命游戏的恶性循环,这些游戏在代币分配后就消亡了。
The True Pillars of Sustainable Gaming
可持续游戏的真正支柱
At the heart of successful and enduring gaming ecosystems lies a core user base willing to spend money within the game without expecting direct financial returns. These players prioritize gameplay, seeking immersion, entertainment, and a sense of community that transcends monetary rewards.
成功且持久的游戏生态系统的核心在于愿意在游戏中花钱而不期望直接经济回报的核心用户群。这些玩家优先考虑游戏玩法,寻求沉浸感、娱乐性和超越金钱奖励的社区意识。
This understanding underscores the importance of focusing on creating compelling and engaging gaming experiences that stand on their own merits. Players must be drawn to the game itself, not the promise of financial incentives. This approach has been instrumental in the success of Web2 games for decades, and it remains equally applicable to Web3 games.
这种理解强调了专注于创造引人入胜且引人入胜的游戏体验的重要性。吸引玩家的必须是游戏本身,而不是经济激励的承诺。几十年来,这种方法对 Web2 游戏的成功发挥了重要作用,并且同样适用于 Web3 游戏。
The Path to Web3 Gaming Success
Web3 游戏成功之路
The future of Web3 gaming hinges on two distinct paths:
Web3 游戏的未来取决于两条不同的道路:
- AAA-Like Web2 Games: The integration of Web3 elements, such as blockchain-based economies and tokenization, into established gaming franchises will likely be a catalyst for mass adoption. By combining high-quality gameplay with crypto functionality, these games can appeal to a broader audience, setting the standard for Web3 gaming.
- Fully On-Chain Autonomous Worlds: A new breed of games, known as Autonomous Worlds, aims to create decentralized, self-governing game universes. By placing all in-game logic, components, and rules on the blockchain, these games enable players to create forks of the game with their own unique rules. Additionally, in-game assets can be wrapped and utilized in other games or DeFi protocols, fostering interoperability and economic growth.
The Rise of Autonomous Worlds
AAA 级 Web2 游戏:将 Web3 元素(例如基于区块链的经济和代币化)集成到已建立的游戏特许经营中可能会成为大规模采用的催化剂。通过将高质量的游戏玩法与加密功能相结合,这些游戏可以吸引更广泛的受众,为 Web3 游戏设定标准。 完全链上自治世界:一种称为自治世界的新型游戏,旨在创建去中心化的、自我的- 统治游戏宇宙。通过将所有游戏内逻辑、组件和规则放置在区块链上,这些游戏使玩家能够使用自己独特的规则创建游戏的分叉。此外,游戏内资产可以在其他游戏或 DeFi 协议中包装和使用,从而促进互操作性和经济增长。 自治世界的崛起
Fully on-chain Autonomous Worlds represent a transformative concept in gaming. They allow for unprecedented levels of player ownership, innovation, and community engagement. While the majority of innovation in this space is currently taking place on Ethereum, the emergence of various Layer 2 solutions holds promise for addressing scalability and efficiency challenges.
完全链上的自治世界代表了游戏领域的变革性概念。它们让玩家的所有权、创新和社区参与达到前所未有的水平。虽然该领域的大部分创新目前都发生在以太坊上,但各种第 2 层解决方案的出现有望解决可扩展性和效率挑战。
Notable Autonomous World projects include:
著名的自治世界项目包括:
- Dark Forest: A real-time strategy game where players compete for resources and territories, utilizing ZK-SNARKs for secure coordination.
- The Citadel: A 2D strategy space game where players pilot spaceships, engage in combat, and gather resources.
- Realms: Ethernum: An economic strategy game inspired by Age of Empires and Civilization, featuring a custom game engine built on Starknet.
- Influence: A MMORPG space strategy game where players colonize planets, wage wars, and forge alliances.
- Briq: A block-building adventure game akin to LEGO, where players construct structures from on-chain building blocks.
- OpCraft: A Minecraft-inspired crafting game that serves as a testbed for the Lattice MUD engine designed for on-chain games.
The Future of Web3 Gaming
黑暗森林:一款实时战略游戏,玩家可以在其中争夺资源和领土,利用 ZK-SNARK 进行安全协调。The Citadel:一款 2D 战略太空游戏,玩家可以驾驶宇宙飞船,参与战斗并收集资源。Realms:Ethernum:一款受《帝国时代》和《文明》启发的经济策略游戏,采用基于 Starknet 构建的自定义游戏引擎。 Influence:一款 MMORPG 太空策略游戏,玩家可以在其中殖民行星、发动战争和建立联盟。 Briq:一款类似于乐高,玩家可以用链上积木构建结构。OpCraft:一款受 Minecraft 启发的制作游戏,作为专为链上游戏设计的 Lattice MUD 引擎的测试平台。Web3 游戏的未来
In the coming years, the Web3 gaming landscape will witness a surge of experimentation and innovation. Speculative capital will undoubtedly play a significant role in shaping these experimental games, but it is ultimately the games that prioritize gameplay over financial gain that will survive and thrive.
未来几年,Web3 游戏领域将见证大量的实验和创新。投机资本无疑将在塑造这些实验性游戏中发挥重要作用,但最终,那些将游戏玩法置于经济收益之上的游戏才能生存和发展。
Mass-user Web3 games will likely mimic the user experience of Web2 games, with blockchain serving as an underlying layer that resolves issues related to closed code, centralization, and interoperability of in-game items. However, the emergence of Autonomous Worlds presents a novel category of games that may carve out a niche unavailable to Web2 counterparts.
大众用户的 Web3 游戏可能会模仿 Web2 游戏的用户体验,以区块链作为底层,解决与游戏内项目的封闭代码、集中化和互操作性相关的问题。然而,《Autonomous Worlds》的出现带来了一种新颖的游戏类别,可能会开辟出 Web2 同行无法企及的利基市场。
While the future of Web3 gaming holds immense potential, it is essential to temper expectations and focus on building sustainable, player-centric ecosystems. By prioritizing quality gameplay, fostering true ownership, and promoting interoperability, Web3 games can break the cycle of failed experiments and usher in a new era of gaming innovation.
虽然 Web3 游戏的未来拥有巨大的潜力,但必须调整期望并专注于构建可持续的、以玩家为中心的生态系统。通过优先考虑游戏质量、培养真正的所有权并促进互操作性,Web3 游戏可以打破失败实验的循环,开创游戏创新的新时代。
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