比特币和其他加密货币终于达到了主流 - 这是接受它们的方法

多年来，您可能已经见过像Gucci这样的奢侈品牌和AT＆T接受比特币等电信公司。但是今天，加密货币付款不仅仅是PR的轻松 - 它们无缝整合到电子商务中

Key takeaways:

关键要点：

* As of 2025, over 659 million people worldwide are using cryptocurrency, and about 15,000 businesses globally accept Bitcoin, including around 2,300 in the United States.

*截至2025年，全球超过6.59亿人正在使用加密货币，全球约有15,000家企业接受比特币，其中包括美国约2300人。

* Many small businesses are finding that accepting BTC and other cryptocurrencies is a win-win, with the benefits often outweighing any challenges.

*许多小型企业发现，接受BTC和其他加密货币是双赢的，其好处通常超过任何挑战。

* Some businesses are drawn to the potential of holding crypto as an asset, while others prefer to have the cryptocurrency instantly converted to fiat currency to avoid volatility.

*一些企业被吸引到将加密作为资产的潜力，而另一些企业则希望将加密货币立即转换为法定货币以避免波动。

* Smaller businesses are now following the lead of major corporations like Tesla and MicroStrategy, who have already included Bitcoin in their asset holdings.

*较小的企业现在正在遵循特斯拉和微型造影等主要公司的领导，他们已经将比特币包括在其资产持有量中。

* Startup businesses can benefit particularly from accepting crypto payments as it’s an easy way to carve out a niche for the brand, reaching far more customers than would be possible by offering only fiat payments. This strategy might well mean the difference between failure and success in a competitive startup environment.

*启动企业可以从接受加密货币付款中受益，因为这是为品牌开发利基市场的一种简单方法，吸引客户的客户远远超过仅提供菲亚特付款而可能的。这种策略很可能意味着在竞争激烈的启动环境中失败与成功之间的差异。

And it’s not just a rehash of old news. For years, you might have seen luxury brands like Gucci and telecommunications companies like AT&T accepting Bitcoin. But today, crypto payments are much more than an easy bit of PR — they’re seamlessly integrating into e-commerce, hospitality, travel and even your neighborhood coffee shop.

这不仅仅是旧新闻的重新播放。多年来，您可能已经见过像Gucci这样的奢侈品牌和AT＆T接受比特币等电信公司。但是今天，加密货币付款不仅仅是PR的轻松 - 它们无缝地集成到电子商务，酒店，旅行甚至您的附近咖啡店中。

What started as a niche trend in the early 2010s has accelerated over the years.

多年来，2010年代初从2010年代初的利基趋势开始加速。

As of 2025, over 659 million people worldwide — roughly 1 in 13 individuals — are using cryptocurrency. Moreover, approximately 15,000 businesses globally accept Bitcoin (BTC), including around 2,300 in the United States.

截至2025年，全球超过6.59亿人正在使用加密货币。此外，全球约有15,000家企业接受比特币（BTC），其中包括美国约2300名。

While there are considerations to keep in mind, many view accepting BTC and other cryptocurrencies, even as a small business, as a win-win. The benefits often outweigh any challenges, with minimal downsides and significant potential rewards.

尽管有考虑要记住的考虑，但许多人认为接受BTC和其他加密货币，即使是小型企业，也是双赢的。这些收益通常超过了任何挑战，而缺点和潜在的巨大奖励。

The following sections explore the whos, the whys and the hows.

以下各节探索了哪些，WHYS和Hows。

What companies are currently accepting cryptocurrencies?

当前哪些公司正在接受加密货币？

As briefly touched upon, it’s not only niche crypto-specific sectors that are accepting Bitcoin payments. Here are some sectors that you might not have considered, with accompanying case studies:

正如简要介绍的那样，不仅接受比特币支付的不仅是小众加密特定的部门。以下是您可能没有考虑的一些部门，随附的案例研究：

* E-commerce: Major e-commerce platforms like Shopify and eBay now allow merchants to accept crypto payments. For instance, Shopify has partnered with BitPay to enable seamless integration with its e-commerce ecosystem.

*电子商务：Shopify和eBay等主要电子商务平台现在允许商人接受加密付款。例如，Shopify与Bitpay合作，使其与其电子商务生态系统无缝集成。

* Food and beverage: Restaurant chains such as Burger King and Dunkin' Donuts have begun accepting cryptocurrency payments at select locations. These initiatives are part of broader efforts by large corporations to diversify payment options and cater to consumer preferences for digital currencies.

*食品和饮料：汉堡王和邓肯甜甜圈等餐厅连锁店已开始在某些地点接受加密货币支付。这些举措是大型公司为多元化付款方式多样化并迎合消费者对数字货币的偏好的更广泛努力的一部分。

* Retail: Fashion brands like Gucci and Zara have announced plans to accept cryptocurrency payments in their stores and online. These luxury brands are leveraging blockchain technology to create exclusive digital collections and engage with younger generations.

*零售：像古奇（Gucci）和扎拉（Zara）这样的时尚品牌已宣布计划在其商店和在线上接受加密货币付款。这些奢侈品牌正在利用区块链技术来创建独家的数字收藏并与年轻一代互动。

* Real estate: Real estate companies are increasingly open to receiving payments in cryptocurrencies like Bitcoin and Ethereum (ETH) for properties. This trend is evident in platforms like Benable and companies like REInvest, which facilitate real estate investment opportunities with cryptocurrency.

*房地产：房地产公司越来越开放，可以在比特币和以太坊（ETH）等加密货币中获得财产的付款。这种趋势在Benable等平台和像Reinvest这样的公司中很明显，这些公司促进了具有加密货币的房地产投资机会。

* Hospitality and travel: Leading hotel chains such as Hilton and Marriott have partnered with crypto payment processors to introduce Bitcoin payment options at their hotels. Similarly, major airlines like British Airways and Air France are integrating cryptocurrency payments for flight bookings.

*酒店和旅行：希尔顿和万豪等领先的酒店连锁店与加密货币付款处理器合作，在其酒店引入比特币付款方式。同样，英国航空公司和法国航空等主要航空公司正在整合飞行预订的加密货币付款。

* Advertising: Large advertising platforms like Meta (formerly Facebook) and Google are now accepting cryptocurrency payments for advertising campaigns. This initiative aligns with the growing adoption of blockchain technology and digital currencies in the advertising industry.

*广告：Meta（以前是Facebook）和Google等大型广告平台现在正在接受广告活动的加密货币付款。该计划与广告行业中区块链技术和数字货币的采用越来越吻合。

Did you know? The first-ever real-world transaction using Bitcoin took place on May 22, 2010, when programmer Laszlo Hanyecz bought two pizzas for 10,000 BTC. Today, those 10,000 BTC would be worth hundreds of millions of dollars, making it one of the most expensive pizza orders in history. This event is now celebrated annually as Bitcoin Pizza Day in the crypto community.

你可知道？使用比特币的第一次现实世界交易发生在2010年5月22日，当时程序员Laszlo Hanyecz以10,000 BTC购买了两个比萨饼。如今，这10,000 BTC的价值数亿美元，使其成为历史上最昂贵的披萨订单之一。现在，该活动每年在加密社区中每年作为比特披萨日庆祝。

Why are businesses accepting crypto payments?

为什么企业接受加密付款？

So, all the big brands are in. But what’s driving this trend, and can small businesses benefit, too?

因此，所有的大品牌都进入了。但是是什么推动了这一趋势，小型企业也可以受益吗？

One of the most significant advantages is lower transaction fees. Traditional payment processors and credit card companies typically charge businesses between 2% and 4% per transaction, while crypto payment gateways often reduce this to less than 1%. For businesses processing high volumes of transactions, such as e-commerce stores or large restaurant chains, these savings can be substantial.

最重要的优势之一是较低的交易费用。传统的支付处理器和信用卡公司通常收取每笔交易2％至4％的企业，而加密支付网关通常将其降低到不到1％。对于处理大量交易的企业，例如电子商务商店或大型餐厅连锁店，这些节省可能是可观的。

Another key factor is the ability to access a global market without the restrictions of currency exchange rates and international banking fees. Cryptocurrency payments enable seamless cross-border transactions, allowing businesses to serve international customers without friction. This is especially beneficial for industries like travel, luxury goods and digital services, where cross-campus commerce is common.

另一个关键因素是能够在不限制货币汇率和国际银行费用的情况下进入全球市场。加密货币付款可实现无缝的跨境交易，使企业能够为国际客户提供无摩擦的服务。这对于跨营民很普遍的旅行，奢侈品和数字服务等行业尤其有益。

Security and fraud prevention also play a role. Cryptocurrency transactions are final, eliminating chargebacks — something that costs businesses

预防安全和欺诈也起着作用。加密货币交易是最终的，消除了退款 - 使企业付出了代价