比特幣和其他加密貨幣終於達到了主流 - 這是接受它們的方法

多年來，您可能已經見過像Gucci這樣的奢侈品牌和AT＆T接受比特幣等電信公司。但是今天，加密貨幣付款不僅僅是PR的輕鬆 - 它們無縫整合到電子商務中

Key takeaways:

關鍵要點：

* As of 2025, over 659 million people worldwide are using cryptocurrency, and about 15,000 businesses globally accept Bitcoin, including around 2,300 in the United States.

*截至2025年，全球超過6.59億人正在使用加密貨幣，全球約有15,000家企業接受比特幣，其中包括美國約2300人。

* Many small businesses are finding that accepting BTC and other cryptocurrencies is a win-win, with the benefits often outweighing any challenges.

*許多小型企業發現，接受BTC和其他加密貨幣是雙贏的，其好處通常超過任何挑戰。

* Some businesses are drawn to the potential of holding crypto as an asset, while others prefer to have the cryptocurrency instantly converted to fiat currency to avoid volatility.

*一些企業被吸引到將加密作為資產的潛力，而另一些企業則希望將加密貨幣立即轉換為法定貨幣以避免波動。

* Smaller businesses are now following the lead of major corporations like Tesla and MicroStrategy, who have already included Bitcoin in their asset holdings.

*較小的企業現在正在遵循特斯拉和微型造影等主要公司的領導，他們已經將比特幣包括在其資產持有量中。

* Startup businesses can benefit particularly from accepting crypto payments as it’s an easy way to carve out a niche for the brand, reaching far more customers than would be possible by offering only fiat payments. This strategy might well mean the difference between failure and success in a competitive startup environment.

*啟動企業可以從接受加密貨幣付款中受益，因為這是為品牌開發利基市場的一種簡單方法，吸引客戶的客戶遠遠超過僅提供菲亞特付款而可能的。這種策略很可能意味著在競爭激烈的啟動環境中失敗與成功之間的差異。

And it’s not just a rehash of old news. For years, you might have seen luxury brands like Gucci and telecommunications companies like AT&T accepting Bitcoin. But today, crypto payments are much more than an easy bit of PR — they’re seamlessly integrating into e-commerce, hospitality, travel and even your neighborhood coffee shop.

這不僅僅是舊新聞的重新播放。多年來，您可能已經見過像Gucci這樣的奢侈品牌和AT＆T接受比特幣等電信公司。但是今天，加密貨幣付款不僅僅是PR的輕鬆 - 它們無縫地集成到電子商務，酒店，旅行甚至您的附近咖啡店中。

What started as a niche trend in the early 2010s has accelerated over the years.

多年來，2010年代初從2010年代初的利基趨勢開始加速。

As of 2025, over 659 million people worldwide — roughly 1 in 13 individuals — are using cryptocurrency. Moreover, approximately 15,000 businesses globally accept Bitcoin (BTC), including around 2,300 in the United States.

截至2025年，全球超過6.59億人正在使用加密貨幣。此外，全球約有15,000家企業接受比特幣（BTC），其中包括美國約2300名。

While there are considerations to keep in mind, many view accepting BTC and other cryptocurrencies, even as a small business, as a win-win. The benefits often outweigh any challenges, with minimal downsides and significant potential rewards.

儘管有考慮要記住的考慮，但許多人認為接受BTC和其他加密貨幣，即使是小型企業，也是雙贏的。這些收益通常超過了任何挑戰，而缺點和潛在的巨大獎勵。

The following sections explore the whos, the whys and the hows.

以下各節探索了哪些，WHYS和Hows。

What companies are currently accepting cryptocurrencies?

當前哪些公司正在接受加密貨幣？

As briefly touched upon, it’s not only niche crypto-specific sectors that are accepting Bitcoin payments. Here are some sectors that you might not have considered, with accompanying case studies:

正如簡要介紹的那樣，不僅接受比特幣支付的不僅是小眾加密特定的部門。以下是您可能沒有考慮的一些部門，隨附的案例研究：

* E-commerce: Major e-commerce platforms like Shopify and eBay now allow merchants to accept crypto payments. For instance, Shopify has partnered with BitPay to enable seamless integration with its e-commerce ecosystem.

*電子商務：Shopify和eBay等主要電子商務平台現在允許商人接受加密付款。例如，Shopify與Bitpay合作，使其與其電子商務生態系統無縫集成。

* Food and beverage: Restaurant chains such as Burger King and Dunkin' Donuts have begun accepting cryptocurrency payments at select locations. These initiatives are part of broader efforts by large corporations to diversify payment options and cater to consumer preferences for digital currencies.

*食品和飲料：漢堡王和鄧肯甜甜圈等餐廳連鎖店已開始在某些地點接受加密貨幣支付。這些舉措是大型公司為多元化付款方式多樣化並迎合消費者對數字貨幣的偏好的更廣泛努力的一部分。

* Retail: Fashion brands like Gucci and Zara have announced plans to accept cryptocurrency payments in their stores and online. These luxury brands are leveraging blockchain technology to create exclusive digital collections and engage with younger generations.

*零售：像古奇（Gucci）和扎拉（Zara）這樣的時尚品牌已宣布計劃在其商店和在線上接受加密貨幣付款。這些奢侈品牌正在利用區塊鏈技術來創建獨家的數字收藏並與年輕一代互動。

* Real estate: Real estate companies are increasingly open to receiving payments in cryptocurrencies like Bitcoin and Ethereum (ETH) for properties. This trend is evident in platforms like Benable and companies like REInvest, which facilitate real estate investment opportunities with cryptocurrency.

*房地產：房地產公司越來越開放，可以在比特幣和以太坊（ETH）等加密貨幣中獲得財產的付款。這種趨勢在Benable等平台和像Reinvest這樣的公司中很明顯，這些公司促進了具有加密貨幣的房地產投資機會。

* Hospitality and travel: Leading hotel chains such as Hilton and Marriott have partnered with crypto payment processors to introduce Bitcoin payment options at their hotels. Similarly, major airlines like British Airways and Air France are integrating cryptocurrency payments for flight bookings.

*酒店和旅行：希爾頓和萬豪等領先的酒店連鎖店與加密貨幣付款處理器合作，在其酒店引入比特幣付款方式。同樣，英國航空公司和法國航空等主要航空公司正在整合飛行預訂的加密貨幣付款。

* Advertising: Large advertising platforms like Meta (formerly Facebook) and Google are now accepting cryptocurrency payments for advertising campaigns. This initiative aligns with the growing adoption of blockchain technology and digital currencies in the advertising industry.

*廣告：Meta（以前是Facebook）和Google等大型廣告平台現在正在接受廣告活動的加密貨幣付款。該計劃與廣告行業中區塊鏈技術和數字貨幣的採用越來越吻合。

Did you know? The first-ever real-world transaction using Bitcoin took place on May 22, 2010, when programmer Laszlo Hanyecz bought two pizzas for 10,000 BTC. Today, those 10,000 BTC would be worth hundreds of millions of dollars, making it one of the most expensive pizza orders in history. This event is now celebrated annually as Bitcoin Pizza Day in the crypto community.

你可知道？使用比特幣的第一次現實世界交易發生在2010年5月22日，當時程序員Laszlo Hanyecz以10,000 BTC購買了兩個比薩餅。如今，這10,000 BTC的價值數億美元，使其成為歷史上最昂貴的披薩訂單之一。現在，該活動每年在加密社區中每年作為比特披薩日慶祝。

Why are businesses accepting crypto payments?

為什麼企業接受加密付款？

So, all the big brands are in. But what’s driving this trend, and can small businesses benefit, too?

因此，所有的大品牌都進入了。但是是什麼推動了這一趨勢，小型企業也可以受益嗎？

One of the most significant advantages is lower transaction fees. Traditional payment processors and credit card companies typically charge businesses between 2% and 4% per transaction, while crypto payment gateways often reduce this to less than 1%. For businesses processing high volumes of transactions, such as e-commerce stores or large restaurant chains, these savings can be substantial.

最重要的優勢之一是較低的交易費用。傳統的支付處理器和信用卡公司通常收取每筆交易2％至4％的企業，而加密支付網關通常將其降低到不到1％。對於處理大量交易的企業，例如電子商務商店或大型餐廳連鎖店，這些節省可能是可觀的。

Another key factor is the ability to access a global market without the restrictions of currency exchange rates and international banking fees. Cryptocurrency payments enable seamless cross-border transactions, allowing businesses to serve international customers without friction. This is especially beneficial for industries like travel, luxury goods and digital services, where cross-campus commerce is common.

另一個關鍵因素是能夠在不限制貨幣匯率和國際銀行費用的情況下進入全球市場。加密貨幣付款可實現無縫的跨境交易，使企業能夠為國際客戶提供無摩擦的服務。這對於跨營民很普遍的旅行，奢侈品和數字服務等行業尤其有益。

Security and fraud prevention also play a role. Cryptocurrency transactions are final, eliminating chargebacks — something that costs businesses

預防安全和欺詐也起著作用。加密貨幣交易是最終的，消除了退款 - 使企業付出了代價