阿迪达斯和 Stepn 联手打造革命性的生成式 NFT，开展 Move-to-Earn 合作

阿迪达斯与 Stepn 合作推出了一个生成式 NFT 系列，即 Stepn x Adidas Genesis Sneakers 系列，该系列在 Stepn 的市场 Mooar 上推出了 1,000 件受阿迪达斯启发的 NFT。此次合作旨在吸引移动赚钱人群，并在数字领域推广阿迪达斯品牌。该系列的发布涉及抽奖活动，分为两个阶段：一个阶段面向 Stepn 用户，另一个阶段进行公开销售。阿迪达斯之前的 NFT 项目包括与 Fewocious 合作开发与 NFT 相关的运动鞋，以及作为其“Into The Metaverse”计划一部分的 ALTS Dynamic NFT 系列。

Adidas and Stepn Collaborate to Launch Generative NFTs for Move-to-Earn Enthusiasts

阿迪达斯和 Stepn 合作为 Move-to-Earn 爱好者推出生成式 NFT

April 13, 2023 (New York) - Global sportswear giant Adidas has joined forces with Stepn, the pioneering Solana-based move-to-earn application, to introduce a groundbreaking collection of generative NFTs. This partnership marks a strategic move by Adidas to engage with a rapidly evolving consumer demographic and explore the burgeoning opportunities in the digital asset landscape.

2023 年 4 月 13 日（纽约）——全球运动服装巨头阿迪达斯与基于 Solana 的开创性 Move-to-earn 应用程序 Stepn 联手，推出一系列开创性的生成式 NFT。此次合作标志着阿迪达斯的一项战略举措，旨在吸引快速变化的消费者群体，并探索数字资产领域的新兴机遇。

Genesis Sneakers NFT Collection Unveiled

Genesis 运动鞋 NFT 系列揭晓

The Stepn x Adidas Genesis Sneakers Series, unveiled on Mooar, Stepn's dedicated marketplace, comprises 1,000 unique NFTs inspired by Adidas' iconic sneaker designs. These digital collectibles seamlessly blend the physical and digital realms, capturing the essence of Adidas' renowned footwear legacy.

Stepn x Adidas Genesis 运动鞋系列在 Stepn 的专用市场 Mooar 上发布，包含 1,000 种独特的 NFT，其灵感源自阿迪达斯标志性运动鞋设计。这些数字收藏品无缝地融合了物理和数字领域，捕捉了阿迪达斯著名鞋类传统的精髓。

'Move-to-Earn' Advocacy at the Core

“移动赚钱”倡导的核心

Shiti Manghani, CEO of Stepn, underscored the company's mission to promote the 'move-to-earn' concept across both physical and virtual domains. Through this collaboration with Adidas, Stepn seeks to introduce Adidas-themed NFTs that entice brand enthusiasts to actively engage in move-to-earn gameplay, seamlessly integrating their digital avatars with authentic Adidas footwear. This initiative, according to Manghani, represents a paradigm shift in customer rewards and loyalty programs.

Stepn 首席执行官 Shiti Manghani 强调了公司的使命，即在实体和虚拟领域推广“移动赚钱”概念。通过与阿迪达斯的合作，Stepn 试图推出以阿迪达斯为主题的 NFT，吸引品牌爱好者积极参与移动赚钱游戏，将他们的数字化身与正品阿迪达斯鞋类无缝集成。曼加尼表示，这一举措代表了客户奖励和忠诚度计划的范式转变。

Two-Stage Raffle Process

两阶段抽奖过程

The Genesis Sneakers NFT collection will be released through a two-stage raffle process on Mooar, commencing on Wednesday. In the first stage, 200 NFTs will be exclusively reserved for Stepn's active user base of over five million customers. Participants can stake 10,000 GMT, Stepn's native token, to qualify for a chance to acquire an NFT. Unsuccessful participants will receive a full refund.

Genesis Sneakers NFT 系列将于周三开始在 Mooar 上通过两阶段抽奖过程发布。第一阶段，200 个 NFT 将专门为 Stepn 超过 500 万的活跃用户群保留。参与者可以质押 10,000 GMT（Stepn 的原生代币），以获得获得 NFT 的机会。未成功的参与者将获得全额退款。

Strategic Implications for GMT Token

GMT 代币的战略意义

Stepn anticipates that this partnership will significantly enhance awareness and demand for its GMT tokens. Currently trading at approximately $0.2312 (according to CoinMarketCap), GMT stands to benefit from increased visibility and demand resulting from this high-profile collaboration.

Stepn 预计此次合作将显着提高对其 GMT 代币的认知度和需求。目前，GMT 的交易价格约为 0.2312 美元（根据 CoinMarketCap 的数据），此次高调合作带来的知名度和需求的增加将让 GMT 受益。

Public Raffle Sale

公开抽奖活动

The second stage of the raffle will open to the public on Mooar, where the remaining 790 NFT pieces will be offered for sale. Winners will be announced daily from April 18 to April 21. This phase is expected to drive significant traffic to Mooar, further solidifying the platform's position in the NFT ecosystem.

第二阶段抽奖活动将在 Mooar 上向公众开放，剩余的 790 枚 NFT 作品将在 Mooar 上出售。获奖者将于 4 月 18 日至 4 月 21 日期间每天公布。这一阶段预计将为 Mooar 带来大量流量，进一步巩固该平台在 NFT 生态系统中的地位。

Adidas' NFT Legacy

阿迪达斯的 NFT 遗产

Adidas has previously demonstrated its commitment to the NFT space through various initiatives. The brand collaborated with Web3 artist 'Fewocious' to launch a sneaker collection integrated with NFT redemption passes, providing exclusive benefits to holders. Additionally, Adidas unveiled its ALTS Dynamic NFT collection in April 2023 as part of its comprehensive 'Into The Metaverse' initiative, which was initiated in 2021.

阿迪达斯此前已通过各种举措展现了其对 NFT 领域的承诺。该品牌与 Web3 艺术家“Fewocious”合作，推出集成 NFT 兑换通证的运动鞋系列，为持有者提供专属福利。此外，阿迪达斯于 2023 年 4 月推出了 ALTS Dynamic NFT 系列，作为其于 2021 年启动的全面“Into The Metaverse”计划的一部分。

Conclusion

结论

The Adidas and Stepn partnership represents a significant milestone in the intersection of sportswear, technology, and digital assets. The Genesis Sneakers NFT collection serves as a testament to the growing convergence between physical and digital experiences, offering consumers innovative ways to engage with brands and participate in the burgeoning 'move-to-earn' economy. As the NFT market continues to evolve, Adidas and Stepn are poised to remain at the forefront of this dynamic and rapidly expanding space.

阿迪达斯和 Stepn 的合作伙伴关系是运动服装、技术和数字资产交叉领域的一个重要里程碑。 Genesis Sneakers NFT 系列证明了实体体验和数字体验之间日益融合，为消费者提供了与品牌互动并参与蓬勃发展的“移动赚钱”经济的创新方式。随着 NFT 市场的不断发展，阿迪达斯和 Stepn 准备在这个充满活力且快速扩张的领域保持领先地位。