阿迪達斯和 Stepn 聯手打造革命性的生成式 NFT，開展 Move-to-Earn 合作

阿迪達斯與 Stepn 合作推出了一個生成式 NFT 系列，即 Stepn x Adidas Genesis Sneakers 系列，該系列在 Stepn 的市場 Mooar 上推出了 1,000 件受阿迪達斯啟發的 NFT。此次合作旨在吸引行動賺錢人群，並在數位領域推廣阿迪達斯品牌。該系列的發布涉及抽獎活動，分為兩個階段：一個階段面向 Stepn 用戶，另一個階段進行公開銷售。阿迪達斯之前的 NFT 項目包括與 Fewocious 合作開發與 NFT 相關的運動鞋，以及作為其“Into The Metaverse”計劃一部分的 ALTS Dynamic NFT 系列。

Adidas and Stepn Collaborate to Launch Generative NFTs for Move-to-Earn Enthusiasts

阿迪達斯和 Stepn 合作為 Move-to-Earn 愛好者推出生成式 NFT

April 13, 2023 (New York) - Global sportswear giant Adidas has joined forces with Stepn, the pioneering Solana-based move-to-earn application, to introduce a groundbreaking collection of generative NFTs. This partnership marks a strategic move by Adidas to engage with a rapidly evolving consumer demographic and explore the burgeoning opportunities in the digital asset landscape.

2023 年 4 月 13 日（紐約）—全球運動服裝巨頭阿迪達斯與基於 Solana 的開創性 Move-to-earn 應用程式 Stepn 聯手，推出一系列開創性的生成式 NFT。此次合作標誌著阿迪達斯的一項策略性舉措，旨在吸引快速變化的消費者群體，並探索數位資產領域的新興機會。

Genesis Sneakers NFT Collection Unveiled

Genesis 運動鞋 NFT 系列揭曉

The Stepn x Adidas Genesis Sneakers Series, unveiled on Mooar, Stepn's dedicated marketplace, comprises 1,000 unique NFTs inspired by Adidas' iconic sneaker designs. These digital collectibles seamlessly blend the physical and digital realms, capturing the essence of Adidas' renowned footwear legacy.

Stepn x Adidas Genesis 運動鞋系列在 Stepn 的專用市場 Mooar 上發布，包含 1,000 種獨特的 NFT，其靈感來自阿迪達斯標誌性運動鞋設計。這些數位收藏品無縫地融合了實體和數位領域，捕捉了阿迪達斯著名鞋類傳統的精髓。

'Move-to-Earn' Advocacy at the Core

「行動賺錢」倡議的核心

Shiti Manghani, CEO of Stepn, underscored the company's mission to promote the 'move-to-earn' concept across both physical and virtual domains. Through this collaboration with Adidas, Stepn seeks to introduce Adidas-themed NFTs that entice brand enthusiasts to actively engage in move-to-earn gameplay, seamlessly integrating their digital avatars with authentic Adidas footwear. This initiative, according to Manghani, represents a paradigm shift in customer rewards and loyalty programs.

Stepn 執行長 Shiti Manghani 強調了公司​​的使命，即在實體和虛擬領域推廣「行動賺錢」概念。透過與阿迪達斯的合作，Stepn 試圖推出以阿迪達斯為主題的 NFT，吸引品牌愛好者積極參與行動賺錢遊戲，將他們的數位化身與正品阿迪達斯鞋類無縫整合。曼加尼表示，這項舉措代表了顧客獎勵和忠誠度計畫的典範轉移。

Two-Stage Raffle Process

兩階段抽獎過程

The Genesis Sneakers NFT collection will be released through a two-stage raffle process on Mooar, commencing on Wednesday. In the first stage, 200 NFTs will be exclusively reserved for Stepn's active user base of over five million customers. Participants can stake 10,000 GMT, Stepn's native token, to qualify for a chance to acquire an NFT. Unsuccessful participants will receive a full refund.

Genesis Sneakers NFT 系列將於週三開始在 Mooar 上透過兩階段抽獎過程發布。第一階段，200 個 NFT 將專門為 Stepn 超過 500 萬的活躍用戶群保留。參與者可以質押 10,000 GMT（Stepn 的原生代幣），以獲得獲得 NFT 的機會。未成功的參與者將獲得全額退款。

Strategic Implications for GMT Token

GMT 代幣的戰略意義

Stepn anticipates that this partnership will significantly enhance awareness and demand for its GMT tokens. Currently trading at approximately $0.2312 (according to CoinMarketCap), GMT stands to benefit from increased visibility and demand resulting from this high-profile collaboration.

Stepn 預計此次合作將大幅提高對其 GMT 代幣的認知度和需求。目前，GMT 的交易價格約為 0.2312 美元（根據 CoinMarketCap 的數據），此次高調合作帶來的知名度和需求的增加將讓 GMT 受益。

Public Raffle Sale

公開抽獎活動

The second stage of the raffle will open to the public on Mooar, where the remaining 790 NFT pieces will be offered for sale. Winners will be announced daily from April 18 to April 21. This phase is expected to drive significant traffic to Mooar, further solidifying the platform's position in the NFT ecosystem.

第二階段抽獎活動將在 Mooar 上向公眾開放，剩餘的 790 枚 NFT 作品將在 Mooar 上出售。獲獎者將於 4 月 18 日至 4 月 21 日期間每天公佈。

Adidas' NFT Legacy

阿迪達斯的 NFT 遺產

Adidas has previously demonstrated its commitment to the NFT space through various initiatives. The brand collaborated with Web3 artist 'Fewocious' to launch a sneaker collection integrated with NFT redemption passes, providing exclusive benefits to holders. Additionally, Adidas unveiled its ALTS Dynamic NFT collection in April 2023 as part of its comprehensive 'Into The Metaverse' initiative, which was initiated in 2021.

阿迪達斯先前已透過各種舉措展現了其對 NFT 領域的承諾。該品牌與 Web3 藝術家「Fewocious」合作，推出整合 NFT 兌換通證的運動鞋系列，為持有者提供專屬福利。此外，阿迪達斯於 2023 年 4 月推出了 ALTS Dynamic NFT 系列，作為其於 2021 年啟動的全面「Into The Metaverse」計畫的一部分。

Conclusion

結論

The Adidas and Stepn partnership represents a significant milestone in the intersection of sportswear, technology, and digital assets. The Genesis Sneakers NFT collection serves as a testament to the growing convergence between physical and digital experiences, offering consumers innovative ways to engage with brands and participate in the burgeoning 'move-to-earn' economy. As the NFT market continues to evolve, Adidas and Stepn are poised to remain at the forefront of this dynamic and rapidly expanding space.

阿迪達斯和 Stepn 的合作夥伴關係是運動服裝、技術和數位資產交叉領域的一個重要里程碑。 Genesis Sneakers NFT 系列證明了實體體驗和數位體驗之間日益融合，為消費者提供了與品牌互動並參與蓬勃發展的「行動賺錢」經濟的創新方式。隨著 NFT 市場的不斷發展，阿迪達斯和 Stepn 準備在這個充滿活力且快速擴張的領域中保持領先地位。