阿迪达斯和 Stepn 联手发起以健身为中心的 Web3 革命

阿迪达斯和移动赚钱应用程序 Stepn 合作，为健身和加密货币爱好者打造独特的数字和物理体验融合。此次合作从限量版 NFT 系列“Stepn x Adidas Genesis 运动鞋”开始，并将在为期一年的合作中包括更多 NFT 掉落和实体可穿戴物品。这一战略合作展示了生活方式奖励的不断演变以及运动服和 Web3 的融合。

Adidas and Stepn Join Forces to Revolutionize Fitness and Digital Rewards

阿迪达斯和 Stepn 联手革新健身和数字奖励

Introduction

介绍

The convergence of sportswear and Web3 continues to gain momentum as industry behemoth Adidas collaborates with Solana-based move-to-earn (M2E) app Stepn. This groundbreaking partnership, announced on April 15, 2024, promises to fuse the digital and physical realms, offering an unparalleled fitness and rewards experience for enthusiasts and crypto enthusiasts alike.

随着行业巨头阿迪达斯与基于 Solana 的移动赚钱 (M2E) 应用 Stepn 合作，运动服装和 Web3 的融合继续获得动力。这一突破性的合作伙伴关系于 2024 年 4 月 15 日宣布，承诺融合数字和物理领域，为爱好者和加密货币爱好者提供无与伦比的健身和奖励体验。

Genesis NFT Collection

创世 NFT 集合

The collaboration kickstarts with a limited-edition Non-Fungible Token (NFT) collection dubbed "Stepn x Adidas Genesis Sneakers." Featuring 1,000 NFTs inspired by Adidas' iconic running silhouettes, this collection marks the inaugural phase of a year-long partnership. Stepn has hinted at subsequent NFT drops and physical wearable items throughout the collaboration's duration.

此次合作以限量版不可替代代币（NFT）系列开始，名为“Stepn x Adidas Genesis 运动鞋”。该系列包含 1,000 件 NFT，其灵感源自阿迪达斯标志性的跑步款式，标志着长达一年的合作伙伴关系的初始阶段。 Stepn 暗示在整个合作期间将推出后续的 NFT 和实体可穿戴产品。

"This genesis collection is the first of a series of co-branded activities between Stepn and Adidas over a one-year partnership that will see further NFT drops and physical, wearable items on the roadmap," stated Stepn.

Stepn 表示：“这个创世系列是 Stepn 和阿迪达斯在为期一年的合作伙伴关系中开展的一系列联合品牌活动中的第一个，路线图上将有更多的 NFT 和实体可穿戴产品。”

Scheduled for launch on April 17, 2024, via Stepn's sister platform, the Mooar NFT marketplace, the Genesis collection represents a significant milestone. This is not Adidas' maiden foray into the crypto and Web3 space. The sportswear giant has previously partnered with cryptocurrency exchange Coinbase, renowned NFT collective Bored Ape Yacht Club, and even luxury carmaker Bugatti.

Genesis 系列计划于 2024 年 4 月 17 日通过 Stepn 的姊妹平台 Mooar NFT 市场推出，这是一个重要的里程碑。这并不是阿迪达斯首次涉足加密货币和 Web3 领域。这家运动服装巨头此前曾与加密货币交易所 Coinbase、著名的 NFT 集体 Bored Ape Yacht Club，甚至豪华汽车制造商布加迪合作。

Fitness Meets Crypto Rewards

健身与加密货币奖励的结合

Stepn, Adidas' chosen partner, occupies a prominent position within the M2E ecosystem. This innovative app incentivizes participants to engage in outdoor walking or running activities with the reward of cryptocurrency (GMT tokens). Boasting over 5 million registered users, Stepn forged a partnership with renowned footwear brand Asics in 2022.

Stepn 是阿迪达斯选择的合作伙伴，在 M2E 生态系统中占据着重要地位。这款创新的应用程序以加密货币（GMT 代币）作为奖励，激励参与者参与户外步行或跑步活动。 Stepn 拥有超过 500 万注册用户，于 2022 年与知名鞋履品牌 Asics 建立了合作伙伴关系。

The Adidas partnership signals a transformative shift within the move-to-earn industry. The strategic collaboration, which seamlessly integrates the digital and physical experiences offered by a widely-used lifestyle app and a renowned brand like Adidas, underscores the evolving nature of lifestyle rewards.

阿迪达斯的合作标志着移动赚钱行业的变革性转变。此次战略合作将广泛使用的生活方式应用程序和阿迪达斯等知名品牌提供的数字和物理体验无缝集成，强调了生活方式奖励不断变化的本质。

In a company press release, Stepn CEO Shiti Manghani expressed optimism that this physical-digital ("phygital") alliance has the potential to expand the appeal of M2E apps beyond crypto enthusiasts, attracting fitness-oriented individuals seeking additional motivation and exclusive rewards.

在公司新闻稿中，Stepn 首席执行官 Shiti Manghani 乐观地表示，这种物理数字（“phygital”）联盟有可能将 M2E 应用程序的吸引力扩大到加密货币爱好者之外，吸引以健身为导向的个人寻求额外的动力和独家奖励。

Adidas & Stepn's Year-Long Vision

阿迪达斯和 Stepn 的全年愿景

Beyond the initial NFT drop, the year-long collaboration between Adidas and Stepn holds promising prospects. The roadmap suggests the potential introduction of physical Adidas merchandise, complementing the digital NFTs, potentially creating a unique blended phygital experience for collectors and fitness enthusiasts alike.

除了最初的 NFT 下降之外，阿迪达斯和 Stepn 之间长达一年的合作前景广阔。该路线图建议可能推出阿迪达斯实体商品，作为数字 NFT 的补充，有可能为收藏家和健身爱好者创造独特的混合数字体验。

The success of this collaboration hinges upon the overall crypto market's resilience and user adoption. While Stepn has gained significant traction, concerns linger regarding the sustainability of M2E models and in-app token valuations. Nonetheless, this partnership represents a bold stride towards integrating fitness, fashion, and Web3, paving the way for interactive and potentially rewarding fitness experiences.

此次合作的成功取决于整个加密货币市场的弹性和用户采用率。尽管 Stepn 获得了巨大的关注，但人们对 M2E 模型和应用内代币估值的可持续性的担忧依然存在。尽管如此，这种合作伙伴关系代表着健身、时尚和 Web3 的融合迈出了大胆的一步，为交互式和潜在有益的健身体验铺平了道路。