阿迪達斯和 Stepn 聯手發起以健身為中心的 Web3 革命

阿迪達斯和行動賺錢應用程式 Stepn 合作，為健身和加密貨幣愛好者打造獨特的數位和實體體驗融合。此次合作從限量版 NFT 系列「Stepn x Adidas Genesis 運動鞋」開始，並將在為期一年的合作中包括更多 NFT 掉落和實體可穿戴物品。這項策略合作展示了生活方式獎勵的不斷演變以及運動服和 Web3 的融合。

Adidas and Stepn Join Forces to Revolutionize Fitness and Digital Rewards

阿迪達斯和 Stepn 聯手革新健身和數位獎勵

Introduction

介紹

The convergence of sportswear and Web3 continues to gain momentum as industry behemoth Adidas collaborates with Solana-based move-to-earn (M2E) app Stepn. This groundbreaking partnership, announced on April 15, 2024, promises to fuse the digital and physical realms, offering an unparalleled fitness and rewards experience for enthusiasts and crypto enthusiasts alike.

隨著行業巨頭阿迪達斯與基於 Solana 的行動賺錢 (M2E) 應用 Stepn 合作，運動服裝和 Web3 的融合繼續獲得動力。這項突破性的合作關係於 2024 年 4 月 15 日宣布，承諾融合數位和實體領域，為愛好者和加密貨幣愛好者提供無與倫比的健身和獎勵體驗。

Genesis NFT Collection

創世 NFT 集合

The collaboration kickstarts with a limited-edition Non-Fungible Token (NFT) collection dubbed "Stepn x Adidas Genesis Sneakers." Featuring 1,000 NFTs inspired by Adidas' iconic running silhouettes, this collection marks the inaugural phase of a year-long partnership. Stepn has hinted at subsequent NFT drops and physical wearable items throughout the collaboration's duration.

這項合作以限量版不可取代代幣（NFT）系列開始，名為「Stepn x Adidas Genesis 運動鞋」。該系列包含 1,000 件 NFT，其靈感源自阿迪達斯標誌性的跑步款式，標誌著長達一年的合作夥伴關係的初始階段。 Stepn 暗示在整個合作期間將推出後續的 NFT 和實體穿戴式產品。

"This genesis collection is the first of a series of co-branded activities between Stepn and Adidas over a one-year partnership that will see further NFT drops and physical, wearable items on the roadmap," stated Stepn.

Stepn 表示：“這個創世系列是 Stepn 和阿迪達斯在為期一年的合作夥伴關係中開展的一系列聯合品牌活動中的第一個，路線圖上將有更多的 NFT 和實體可穿戴產品。”

Scheduled for launch on April 17, 2024, via Stepn's sister platform, the Mooar NFT marketplace, the Genesis collection represents a significant milestone. This is not Adidas' maiden foray into the crypto and Web3 space. The sportswear giant has previously partnered with cryptocurrency exchange Coinbase, renowned NFT collective Bored Ape Yacht Club, and even luxury carmaker Bugatti.

Genesis 系列計劃於 2024 年 4 月 17 日透過 Stepn 的姊妹平台 Mooar NFT 市場推出，這是一個重要的里程碑。這並不是阿迪達斯首次涉足加密貨幣和 Web3 領域。這家運動服飾巨頭先前曾與加密貨幣交易所 Coinbase、著名的 NFT 集體 Bored Ape Yacht Club，甚至豪華汽車製造商布加迪合作。

Fitness Meets Crypto Rewards

健身與加密貨幣獎勵的結合

Stepn, Adidas' chosen partner, occupies a prominent position within the M2E ecosystem. This innovative app incentivizes participants to engage in outdoor walking or running activities with the reward of cryptocurrency (GMT tokens). Boasting over 5 million registered users, Stepn forged a partnership with renowned footwear brand Asics in 2022.

Stepn 是阿迪達斯選擇的合作夥伴，在 M2E 生態系統中佔有重要地位。這款創新的應用程式以加密貨幣（GMT 代幣）作為獎勵，激勵參與者參與戶外步行或跑步活動。 Stepn 擁有超過 500 萬名註冊用戶，於 2022 年與知名鞋履品牌 Asics 建立了合作夥伴關係。

The Adidas partnership signals a transformative shift within the move-to-earn industry. The strategic collaboration, which seamlessly integrates the digital and physical experiences offered by a widely-used lifestyle app and a renowned brand like Adidas, underscores the evolving nature of lifestyle rewards.

阿迪達斯的合作標誌著行動賺錢產業的變革性轉變。此次策略合作將廣泛使用的生活方式應用程式和阿迪達斯等知名品牌提供的數位和實體體驗無縫集成，強調了生活方式獎勵不斷變化的本質。

In a company press release, Stepn CEO Shiti Manghani expressed optimism that this physical-digital ("phygital") alliance has the potential to expand the appeal of M2E apps beyond crypto enthusiasts, attracting fitness-oriented individuals seeking additional motivation and exclusive rewards.

在公司新聞稿中，Stepn 執行長Shiti Manghani 樂觀地表示，這種實體數位（「phygital」）聯盟有可能將M2E 應用程式的吸引力擴大到加密貨幣愛好者之外，吸引以健身為導向的個人尋求額外的動力和獨家獎勵。

Adidas & Stepn's Year-Long Vision

阿迪達斯和 Stepn 的全年願景

Beyond the initial NFT drop, the year-long collaboration between Adidas and Stepn holds promising prospects. The roadmap suggests the potential introduction of physical Adidas merchandise, complementing the digital NFTs, potentially creating a unique blended phygital experience for collectors and fitness enthusiasts alike.

除了最初的 NFT 下降之外，阿迪達斯和 Stepn 之間長達一年的合作前景。該路線圖建議可能推出阿迪達斯實體商品，作為數位 NFT 的補充，有可能為收藏家和健身愛好者創造獨特的混合數位體驗。

The success of this collaboration hinges upon the overall crypto market's resilience and user adoption. While Stepn has gained significant traction, concerns linger regarding the sustainability of M2E models and in-app token valuations. Nonetheless, this partnership represents a bold stride towards integrating fitness, fashion, and Web3, paving the way for interactive and potentially rewarding fitness experiences.

此次合作的成功取決於整個加密貨幣市場的彈性和用戶採用率。儘管 Stepn 獲得了巨大的關注，但人們對 M2E 模型和應用內代幣估值的可持續性的擔憂仍然存在。儘管如此，這種合作關係代表著健身、時尚和 Web3 的融合邁出了大膽的一步，為互動式和潛在有益的健身體驗鋪平了道路。