LTD Token 創辦人 Shib Dream：“SHIB 生態系統對我來說就像第二個家庭”

到目前為止，柴犬（SHIB）仍然是唯一一個從另一個迷因幣演變成由熱情觀眾支持的全球生態系統的加密貨幣。

Shiba Inu (SHIB) has fostered a thriving ecosystem that spans far beyond the realm of meme coins, encompassing new-gen projects that are exploring the cutting-edge use cases of Web3.

Shiba Inu (SHIB) 培育了一個蓬勃發展的生態系統，其範圍遠遠超出了模因幣的範圍，涵蓋了正在探索 Web3 尖端用例的新一代項目。

One striking example of this trend is LTDToken (LTD), a decentralized advertising platform. Recently, U.Today had the opportunity to engage with an internet personality known as Shib Dream on X, who is also one of the loudest voices in the SHIB community and a founder of LTDToken (LTD). The following Q&A session provides insights into their perspectives, with the answers provided by the LTD Token (LTD) team members.

這一趨勢的一個顯著例子是 LTDToken (LTD)，一個去中心化廣告平台。近日，U.Today 有機會採訪到 X 上一位名叫 Shib Dream 的網路名人，他也是 SHIB 社群中最響亮的聲音之一，也是 LTDToken (LTD) 的創辦人。以下問答環節深入了解了他們的觀點，並由 LTD Token (LTD) 團隊成員提供了答案。

U.Today: Thanks for joining us! Could you briefly introduce your background in tech and crypto, and share the story behind the nickname “Shib Dream”?

今日美國：感謝您加入我們！您能簡單介紹一下您在科技和加密領域的背景，並分享一下「Shib Dream」這個綽號背後的故事嗎？

Shib Dream: I've been involved in Internet marketing and SEO for over 20 years, starting my first advertising campaigns back in 1999. I first got involved in crypto with DOGE, but the crypto space became my main focus when I read the Ryoshi Vision and joined the Shib Army.

Shib Dream：我從事網路行銷和SEO 已有20 多年，早在1999 年就開始了我的第一次廣告活動。貨幣領域成為我的主要關注點並加入了希布軍。

The nickname “Shib Dream” is about embodying the vision and dream of everyone in the Shib Army, which to me is about community-driven growth where all can succeed and grow.

「Shib Dream」這個暱稱體現了 Shib Army 中每個人的願景和夢想，對我來說，這就是社區驅動的成長，所有人都可以成功和成長。

U.T.: How did you first encounter Shiba Inu, SHIB, Shibarium and so on? What made you stay in the ecosystem?

UT：你是怎麼第一次接觸到柴犬、SHIB、Shibarium等的？是什麼讓您留在生態系統中？

S.D.: I first encountered SHIB, as I mentioned, by reading the vision that was sent to me by a friend. I came in for the crypto investment, but the energy and passion of the Shiba community hooked me.

SD：正如我所提到的，我第一次遇到 SHIB 是透過閱讀朋友發給我的願景。我是為了加密貨幣投資而來的，但 Shiba 社群的活力和熱情吸引了我。

What made me stay was my Shib Army family, Ryoshi’s vision, and how SHIB has always been more than just a meme. When Shibarium, the L2 solution, came along, it opened new doors for innovation. It’s that blend of a strong community and tech advancement that kept me committed to the ecosystem.

讓我留下來的是我的 Shib Army 家庭、Ryoshi 的願景，以及 SHIB 不僅僅是一個迷因。當 L2 解決方案 Shibarium 出現時，它為創新打開了新的大門。正是強大的社區和技術進步的結合讓我一直致力於這個生態系統。

U.T.: Could you please share the story behind LTDToken? What was your main motivation to start it?

UT：可以分享一下LTDToken背後的故事嗎？您開始這個計畫的主要動機是什麼？

S.D.: LTD Token, which stands for “Living The Dream,” came from a desire to create a utility-driven project within a meme-rich ecosystem. Because of my background, I was able to see what was lacking in crypto. There was a need for a decentralized ad platform that could bridge Web2 and Web3.

SD：LTD代幣代表“Living The Dream”，源自於在充滿迷因的生態系統中創建實用驅動專案的願望。由於我的背景，我能夠看到加密貨幣所缺乏的東西。需要一個能夠橋接 Web2 和 Web3 的去中心化廣告平台。

My main motivation was to build something long-lasting that could empower creators, businesses, and communities through decentralized advertising. We’re trying to show that utility projects can thrive in this space, and advertising is the way to do it.

我的主要動機是建立一些持久的東西，可以透過去中心化廣告為創作者、企業和社區賦能。我們試圖證明公用事業項目可以在這個領域蓬勃發展，而廣告就是實現這一目標的方法。

U.T.: Indicate five of the most dangerous bottlenecks for the advertising business in Web2 that you are trying to address with LTDToken.

UT：請指出您試圖用 LTDToken 解決的 Web2 廣告業務中五個最危險的瓶頸。

S.D.: Let's indicate some of them.

SD：讓我們指出其中的一些。

First, it’s centralization. Too few platforms control the majority of ad revenue, which limits competition and innovation. This also hinders dreamers from reaching their goals. Everyone can benefit from revenue generation through an advertising platform, while at the same time, more options are needed for advertisers in the space.

首先，它是中心化。控制大部分廣告收入的平台太少，這限制了競爭和創新。這也阻礙了夢想家實現他們的目標。每個人都可以透過廣告平台從創造收入中受益，同時，該領域的廣告商需要更多選擇。

Then, unfortunately, crypto lacks transparency. Many times, advertisers can’t track the ROI of their ad spend because they cannot even see where their ads are being delivered. By having visibility into which media platform they are advertising on, they can see the results.

然後，不幸的是，加密貨幣缺乏透明度。很多時候，廣告商無法追蹤廣告支出的投資報酬率，因為他們甚至無法看到廣告投放的位置。透過了解他們在哪個媒體平台上做廣告，他們可以看到結果。

Ad frauds issues remain dangerous in 2024. There’s a huge issue with fake clicks and bots draining advertiser budgets. Socials are the worst, where people think they are getting massive hits, but instead, it is paid bot programs faking the algorithm. This existed in Web2, but not nearly as extreme as I’ve seen in crypto.

到 2024 年，廣告詐欺問題仍然很危險。社交是最糟糕的，人們認為自己受到了巨大的點擊，但實際上，這是偽造演算法的付費機器人程式。這種情況存在於 Web2 中，但並不像我在加密貨幣中看到的那麼極端。

Fees in our segment are really high sometimes. Middlemen eat up a lot of profit margins for both advertisers and publishers. Google recognized this in the early days of AdWords and AdSense and set their rates at a 65/35 split on revenue. We want our publishers to have more, which is why we are giving 80% of ad sales to publishers who use our network.

我們這一領域的費用有時非常高。中間商吞噬了廣告商和出版商的大量利潤。 Google 在 AdWords 和 AdSense 的早期就認識到了這一點，並將其費率設定為收入的 65/35 比例。我們希望我們的發布商擁有更多，這就是為什麼我們將 80% 的廣告銷售額分配給使用我們網路的發布商。

Last but not the least, tracking issues are dangerous for end users. They are increasingly concerned about how their data is being used without their consent. We will only display the publisher's platform after we verify the publisher. Personal information should be private, and both publishers and advertisers should feel safe.

最後但並非最不重要的一點是，追蹤問題對最終用戶來說是危險的。他們越來越擔心他們的數據在未經他們同意的情況下如何被使用。我們僅在驗證發布者後才會顯示發布者的平台。個人資訊應該是私密的，出版商和廣告商都應該感到安全。

U.T.: Why did you choose to leverage the SHIB audience for LTDToken's progress? What is the role of the SHIB Army in its growth?

UT：為什麼選擇利用 SHIB 受眾來推動 LTDToken 的進步？ SHIB軍隊在成長過程中扮演什麼角色？

S.D.: I am Shib Army at my core. The Shib ecosystem has become like a second family to me, as I am very close with almost every community in the Shib Army.

SD：我的核心是Shib Army。 Shib 生態系統對我來說就像是第二個家庭，因為我與 Shib Army 中的幾乎每個社區都非常親密。

Leveraging this audience made perfect sense because the SHIB community

利用這些受眾是非常有意義的，因為 SHIB 社區