LTD Token Founder Shib Dream: 'The SHIB Ecosystem Has Become Like a Second Family to Me'

So far, Shiba Inu (SHIB) remains the only crypto that has evolved from yet another meme coin into a global ecosystem backed by a passionate audience.

Shiba Inu (SHIB) has fostered a thriving ecosystem that spans far beyond the realm of meme coins, encompassing new-gen projects that are exploring the cutting-edge use cases of Web3.

One striking example of this trend is LTDToken (LTD), a decentralized advertising platform. Recently, U.Today had the opportunity to engage with an internet personality known as Shib Dream on X, who is also one of the loudest voices in the SHIB community and a founder of LTDToken (LTD). The following Q&A session provides insights into their perspectives, with the answers provided by the LTD Token (LTD) team members.

U.Today: Thanks for joining us! Could you briefly introduce your background in tech and crypto, and share the story behind the nickname “Shib Dream”?

Shib Dream: I've been involved in Internet marketing and SEO for over 20 years, starting my first advertising campaigns back in 1999. I first got involved in crypto with DOGE, but the crypto space became my main focus when I read the Ryoshi Vision and joined the Shib Army.

The nickname “Shib Dream” is about embodying the vision and dream of everyone in the Shib Army, which to me is about community-driven growth where all can succeed and grow.

U.T.: How did you first encounter Shiba Inu, SHIB, Shibarium and so on? What made you stay in the ecosystem?

S.D.: I first encountered SHIB, as I mentioned, by reading the vision that was sent to me by a friend. I came in for the crypto investment, but the energy and passion of the Shiba community hooked me.

What made me stay was my Shib Army family, Ryoshi’s vision, and how SHIB has always been more than just a meme. When Shibarium, the L2 solution, came along, it opened new doors for innovation. It’s that blend of a strong community and tech advancement that kept me committed to the ecosystem.

U.T.: Could you please share the story behind LTDToken? What was your main motivation to start it?

S.D.: LTD Token, which stands for “Living The Dream,” came from a desire to create a utility-driven project within a meme-rich ecosystem. Because of my background, I was able to see what was lacking in crypto. There was a need for a decentralized ad platform that could bridge Web2 and Web3.

My main motivation was to build something long-lasting that could empower creators, businesses, and communities through decentralized advertising. We’re trying to show that utility projects can thrive in this space, and advertising is the way to do it.

U.T.: Indicate five of the most dangerous bottlenecks for the advertising business in Web2 that you are trying to address with LTDToken.

S.D.: Let's indicate some of them.

First, it’s centralization. Too few platforms control the majority of ad revenue, which limits competition and innovation. This also hinders dreamers from reaching their goals. Everyone can benefit from revenue generation through an advertising platform, while at the same time, more options are needed for advertisers in the space.

Then, unfortunately, crypto lacks transparency. Many times, advertisers can’t track the ROI of their ad spend because they cannot even see where their ads are being delivered. By having visibility into which media platform they are advertising on, they can see the results.

Ad frauds issues remain dangerous in 2024. There’s a huge issue with fake clicks and bots draining advertiser budgets. Socials are the worst, where people think they are getting massive hits, but instead, it is paid bot programs faking the algorithm. This existed in Web2, but not nearly as extreme as I’ve seen in crypto.

Fees in our segment are really high sometimes. Middlemen eat up a lot of profit margins for both advertisers and publishers. Google recognized this in the early days of AdWords and AdSense and set their rates at a 65/35 split on revenue. We want our publishers to have more, which is why we are giving 80% of ad sales to publishers who use our network.

Last but not the least, tracking issues are dangerous for end users. They are increasingly concerned about how their data is being used without their consent. We will only display the publisher's platform after we verify the publisher. Personal information should be private, and both publishers and advertisers should feel safe.

U.T.: Why did you choose to leverage the SHIB audience for LTDToken's progress? What is the role of the SHIB Army in its growth?

S.D.: I am Shib Army at my core. The Shib ecosystem has become like a second family to me, as I am very close with almost every community in the Shib Army.

Leveraging this audience made perfect sense because the SHIB community