SC Asset Corporation計劃將品牌重塑和多樣化為非專業企業

固定的開發商SC Asset Corporation計劃明年將品牌重塑和多樣化為非專業企業，因為住房開發部門繼續放慢速度，並可能需要花幾年的時間才能恢復正常。

SET-listed developer SC Asset Corporation plans to diversify into non-property businesses and will rebrand next year as the housing development sector continues to slow down and may take a few more years to return to normal, said the chief executive.

首席執行官說，固定的開發商SC Asset Corporation計劃將多元化為非專業企業多樣化，並將在明年重新品牌，因為住房開發部門繼續放慢速度，可能需要花費幾年的時間才能恢復正常。

The residential market will continue to be weighed down by three key negative factors carried over from last year: high household debt, excess supply and low consumer confidence, said Nuttaphong Kunakornwong.

Nuttaphong Kunakornwong說，住宅市場將繼續被三個關鍵的負面因素降低：高高的家庭債務，供應過多和消費者信心低下。

"These challenges made it more difficult for residential developers to sell and transfer houses last year. Launching new projects is also a struggle under such circumstances, further compounded by geopolitical volatility."

“這些挑戰使居民開發商去年更難出售和轉讓房屋。在這種情況下，發起新項目也是一場鬥爭，進一步加劇了地緣政治波動。”

To diversify risks, SC is exploring a new business venture for investment next year that is not related to the property sector. It also plans to rebrand with a new logo in the second half of this year to appeal to a broader range of consumers.

為了使風險多樣化，SC將探索明年與房地產部門無關的一項新投資企業。它還計劃在今年下半年使用新徽標重塑品牌，以吸引更廣泛的消費者。

"We will start by integrating customer services with our home service and solutions application, Rue Jai, and our utility token, Morning Coin. We'll leverage these assets to pave the way for the new business," Mr Nuttaphong said.

努塔芬先生說：“我們將首先將客戶服務與我們的家庭服務和解決方案應用程序Rue Jai和我們的公用事業代幣（Morning Coin）集成。我們將利用這些資產為新業務鋪平道路。”

Besides the plan to diversify into non-property businesses, SC will place greater focus on recurring-income ventures, particularly in the hotel and industrial estate sectors, which have experienced robust growth since last year.

除了將多元化成非專業業務的計劃外，SC還將更加專注於重複的收入企業，尤其是在酒店和工業地產業領域，這些地區自去年以來經歷了強勁的增長。

In mid-2025, it will launch two new hotels: Kromo Bangkok near Sukhumvit Soi 29 and The Standard Pattaya in Na Jomtien. They are being developed through joint ventures with Japanese property firm Daiwa House and contractor Syntec Construction, respectively.

在2025年中，它將推出兩家新酒店：Sukhumvit Soi 29附近的Kromo Bangkok和Na Jomtien的Standard Pattaya。它們是通過與日本房地產公司Daiwa房屋和承包商Syntec Construction合資開發的。

Warehouses across three locations, including 78,000 square metres at Bang Na KM 20, 46,000 sq m in Laem Chabang and 37,000 sq m in Amata City Chonburi, will be launched in the second and third quarters of the year.

跨三個地點的倉庫，包括laem chabang的Bang Na Km 20，46,000平方米的78,000平方米和Amata City Chonburi的37,000平方米M，將於今年的第二季度和第三季度推出。

SC will also invest further in apartment rentals in the US, where it currently has five projects.

SC還將進一步投資於美國目前有五個項目的公寓租金。

Meanwhile, it will not be making new investments in office spaces for rent, which currently tally 119,568 sq m across six towers, due to an oversupply in the market.

同時，由於市場上的過度供應，它將不會在辦公空間上進行租金的新投資，目前，租金為119,568平方米。

It aims to increase its earnings before interest, taxes, depreciation and amortisation (Ebitda) from recurring-income businesses from 20% to 25% of total revenue over the next few years.

它的目的是在未來幾年的總收入企業的利息，稅收，折舊和攤銷（EBITDA）之前將其收益提高到25％。

Due to unfavourable sentiment and existing excess supply, SC will launch only 15 new residential projects worth a combined 28 billion baht in 2025, down from 17 projects worth 31.8 billion baht last year.

由於不利的情緒和現有的過量供應，SC將在2025年僅啟動15個新的住宅項目，價值280億泰銖，低於去年價值318億泰銖的17個項目。

"With the current residential supply, which will take at least five years to be sold out compared to two to three years under a healthy situation, the residential market will remain sluggish and will take a few years to return to normal," Mr Nuttaphong said.

努塔芬先生說：“隨著目前的住宅供應，與在健康情況下的兩到三年相比，至少需要五年的時間才能售罄，因此住宅市場將保持遲鈍，並將需要幾年的時間才能恢復正常。”