OpenSea 透過 ERC721-C 支援轉型策略並公佈「OpenSea 2.0」路線圖

繼最近的裁員浪潮和向「OpenSea 2.0」的過渡之後，OpenSea 宣布支援 ERC721-C 以太坊 NFT 代幣標準。此更新允許創作者在二級交易中實施特許權使用費，與行業趨勢保持一致，並為創作者提供對其收入的更多控制。該平台的執行長 Devin Finzer 強調了支持創作者權利的重要性以及 Seaport 1.6 協議更新在實現 ERC721-C 功能中的作用。儘管勞動力減少，OpenSea 仍計劃改進其用戶體驗並探索新舉措，包括針對各種 NFT 使用案例的個人化介面。

OpenSea Embarks on Strategic Shift with ERC721-C Support and 'OpenSea 2.0' Roadmap

OpenSea 透過 ERC721-C 支援和「OpenSea 2.0」路線圖開始策略轉變

Amidst turbulent market conditions and recent layoffs, OpenSea, the once-dominant NFT marketplace, is charting a new course with the implementation of ERC721-C Ethereum token support and the unveiling of its ambitious "OpenSea 2.0" roadmap.

在動盪的市場環境和最近的裁員中，曾經佔據主導地位的 NFT 市場 OpenSea 正在製定新的路線，實施 ERC721-C 以太坊代幣支持並公佈其雄心勃勃的“OpenSea 2.0”路線圖。

ERC721-C: Empowering Creators with Enforceable Royalties

ERC721-C：提供創作者可執行的版稅

On Tuesday, April 2, 2024, OpenSea announced its support for the ERC721-C Ethereum NFT token standard, developed by video game startup Limit Break. ERC721-C provides creators with the ability to embed programmable and enforceable royalty payment conditions into their NFT contracts, ensuring that they continue to receive a share of secondary sales.

2024 年 4 月 2 日星期二，OpenSea 宣布支持由電玩新創公司 Limit Break 開發的 ERC721-C 以太坊 NFT 代幣標準。 ERC721-C 為創作者提供了將可編程且可執行的版稅支付條件嵌入到其 NFT 合約中的能力，確保他們繼續獲得二次銷售的份額。

This move signals OpenSea's commitment to adapting to the shifting landscape of NFT royalty enforcement. In the past year and a half, rival marketplaces have abandoned the previously prevalent model of creator fees, raising questions about the sustainability of decentralized artist compensation.

此舉標誌著 OpenSea 致力於適應 NFT 版稅執行不斷變化的格局。在過去的一年半中，競爭對手的市場放棄了先前流行的創作者費用模式，引發了人們對去中心化藝術家報酬的可持續性的質疑。

OpenSea had initially stated in late 2022 that it would continue to enforce creator royalties, but eventually sunsetted its operator-filter protocol at the end of February. ERC721-C represents a renewed effort to address the royalty issue and empower creators to protect their earnings.

OpenSea 最初於 2022 年底表示將繼續強制執行創作者版稅，但最終於 2 月底取消了其運營商過濾器協議。 ERC721-C 代表了解決版稅問題並授權創作者保護其收入的新努力。

'OpenSea 2.0': A Comprehensive Reimagining

「OpenSea 2.0」：全面重新構想

The ERC721-C integration is just one component of OpenSea's broader "OpenSea 2.0" strategy. CEO and co-founder Devin Finzer outlined a vision for a reimagined NFT marketplace experience, combining the OpenSea and OpenSea Professional platforms into a unified interface.

ERC721-C 整合只是 OpenSea 更廣泛的「OpenSea 2.0」策略的組成部分。執行長兼聯合創辦人 Devin Finzer 概述了重新構想 NFT 市場體驗的願景，將 OpenSea 和 OpenSea Professional 平台整合到一個統一的介面中。

Finzer emphasized a focus on simplifying onboarding for new users and creating tailored experiences for specific use cases, such as gaming and ticketing. The goal is to create a more user-friendly and intuitive platform that caters to a wider range of NFT enthusiasts.

芬澤強調要專注於簡化新用戶的入職流程，並為特定用例（例如遊戲和票務）創建客製化體驗。目標是創建一個更用戶友好和直觀的平台，以滿足更廣泛的 NFT 愛好者。

"We're overhauling the product in a very significant way," said Finzer. "This means a real visual refresh of the product and an infrastructure refresh."

「我們正在以非常重要的方式對產品進行徹底改造，」芬澤說。 “這意味著產品的真正視覺更新和基礎設施的更新。”

Changing Market Dynamics and Token Incentives

不斷變化的市場動態和代幣激勵

OpenSea's strategic shift coincides with a decline in its market share, with its cross-chain trading volume dipping below 3% in recent months, according to data from Tiexo. Magic Eden, which has introduced a rewards program and an upcoming NFT token airdrop, has emerged as the current market leader.

OpenSea 的策略轉變恰逢其市場佔有率下降，根據 Tiexo 的數據，近幾個月其跨鏈交易量跌至 3% 以下。 Magic Eden 推出了獎勵計劃和即將推出的 NFT 代幣空投，已成為當前的市場領導者。

Despite the competitive landscape, OpenSea has resisted the temptation to launch its own token, which rivals like Blur and LooksRare have done to much fanfare. However, Finzer acknowledged the potential benefits of token incentives, noting their ability to align users with marketplace protocols.

儘管競爭激烈，OpenSea 仍然抵制住了推出自己代幣的誘惑，而 Blur 和 LooksRare 等競爭對手則大張旗鼓地推出了自己的代幣。然而，芬澤承認代幣激勵的潛在好處，並指出它們能夠使用戶與市場協議保持一致。

"This notion of getting your users to be stakeholders and incentivized and aligned with the success of the protocol is a very exciting idea," said Finzer. "It's something we've seen all across the space in crypto, really since the early days of Bitcoin and Ethereum."

Finzer 表示：“讓用戶成為利益相關者並受到激勵並與協議的成功保持一致的想法是一個非常令人興奮的想法。” “從比特幣和以太坊的早期開始，我們就在加密貨幣領域看到了這種情況。”

When asked about the possibility of OpenSea embracing Bitcoin Ordinals, the NFT-like protocol that has gained traction on the Bitcoin network, Finzer expressed intrigue but emphasized the importance of Ethereum ecosystem advancements.

當被問及 OpenSea 是否可能採用比特幣 Ordinals（一種在比特幣網路上受到關注的類似 NFT 的協議）時，Finzer 表達了興趣，但強調了以太坊生態系統進步的重要性。

"No announcement yet on that front," said Finzer. "I definitely think that the Ordinals ecosystem is very interesting. It's really engaged the Bitcoin community."

「這方面還沒有任何公告，」芬澤說。 “我絕對認為 Ordinals 生態系統非常有趣。它確實吸引了比特幣社區。”

Emphasis on Scaling and Mass Adoption

強調規模化和大規模採用

While acknowledging the potential of Bitcoin Ordinals, Finzer highlighted the ongoing significance of low-fee transactions on Ethereum layer-2 networks, such as Base. He sees the reduction in gas costs following the Dencun upgrade as a key step towards making NFTs more accessible to a broader audience.

在承認比特幣序數潛力的同時，Finzer 強調了以太坊第 2 層網路（例如 Base）上低費用交易的持續重要性。他認為 Dencun 升級後 Gas 成本的降低是讓 NFT 更容易被更廣泛的受眾使用的關鍵一步。

"Gas fees need to come down, right? And the good news is that they have come down drastically," said Finzer. "It's just a matter of putting the building blocks together and making the user experience really great for end users now."

「汽油費需要降低，對嗎？好消息是汽油費已經大幅下降，」芬澤說。 “這只是將構建塊組合在一起並為最終用戶提供真正出色的用戶體驗的問題。”

Finzer emphasized OpenSea's long-term goal of scaling blockchain and reducing fees to facilitate a wide range of use cases.

Finzer 強調了 OpenSea 擴展區塊鏈和降低費用以促進廣泛用例的長期目標。

"Our vision has always been that we need to dramatically reduce the cost and scale the blockchain in order to support a whole range of use cases," he concluded.

「我們的願景始終是，我們需要大幅降低成本並擴展區塊鏈，以支援一系列用例，」他總結道。