OpenSea 通过 ERC721-C 支持转变战略并公布“OpenSea 2.0”路线图

继最近的裁员浪潮和向“OpenSea 2.0”的过渡之后，OpenSea 宣布支持 ERC721-C 以太坊 NFT 代币标准。此更新允许创作者在二级交易中实施特许权使用费，与行业趋势保持一致，并为创作者提供对其收入的更多控制。该平台的首席执行官 Devin Finzer 强调了支持创作者权利的重要性以及 Seaport 1.6 协议更新在实现 ERC721-C 功能中的作用。尽管劳动力减少，OpenSea 仍计划改进其用户体验并探索新举措，包括针对各种 NFT 使用案例的个性化界面。

OpenSea Embarks on Strategic Shift with ERC721-C Support and 'OpenSea 2.0' Roadmap

OpenSea 通过 ERC721-C 支持和“OpenSea 2.0”路线图开始战略转变

Amidst turbulent market conditions and recent layoffs, OpenSea, the once-dominant NFT marketplace, is charting a new course with the implementation of ERC721-C Ethereum token support and the unveiling of its ambitious "OpenSea 2.0" roadmap.

在动荡的市场环境和最近的裁员中，曾经占据主导地位的 NFT 市场 OpenSea 正在制定新的路线，实施 ERC721-C 以太坊代币支持并公布其雄心勃勃的“OpenSea 2.0”路线图。

ERC721-C: Empowering Creators with Enforceable Royalties

ERC721-C：为创作者提供可执行的版税

On Tuesday, April 2, 2024, OpenSea announced its support for the ERC721-C Ethereum NFT token standard, developed by video game startup Limit Break. ERC721-C provides creators with the ability to embed programmable and enforceable royalty payment conditions into their NFT contracts, ensuring that they continue to receive a share of secondary sales.

2024 年 4 月 2 日星期二，OpenSea 宣布支持由视频游戏初创公司 Limit Break 开发的 ERC721-C 以太坊 NFT 代币标准。 ERC721-C 为创作者提供了将可编程且可执行的版税支付条件嵌入到其 NFT 合约中的能力，确保他们继续获得二次销售的份额。

This move signals OpenSea's commitment to adapting to the shifting landscape of NFT royalty enforcement. In the past year and a half, rival marketplaces have abandoned the previously prevalent model of creator fees, raising questions about the sustainability of decentralized artist compensation.

此举标志着 OpenSea 致力于适应 NFT 版税执行不断变化的格局。在过去的一年半中，竞争对手的市场放弃了之前流行的创作者费用模式，引发了人们对去中心化艺术家报酬的可持续性的质疑。

OpenSea had initially stated in late 2022 that it would continue to enforce creator royalties, but eventually sunsetted its operator-filter protocol at the end of February. ERC721-C represents a renewed effort to address the royalty issue and empower creators to protect their earnings.

OpenSea 最初于 2022 年底表示将继续强制执行创作者版税，但最终于 2 月底取消了其运营商过滤器协议。 ERC721-C 代表了解决版税问题并授权创作者保护其收入的新努力。

'OpenSea 2.0': A Comprehensive Reimagining

“OpenSea 2.0”：全面重新构想

The ERC721-C integration is just one component of OpenSea's broader "OpenSea 2.0" strategy. CEO and co-founder Devin Finzer outlined a vision for a reimagined NFT marketplace experience, combining the OpenSea and OpenSea Professional platforms into a unified interface.

ERC721-C 集成只是 OpenSea 更广泛的“OpenSea 2.0”战略的组成部分。首席执行官兼联合创始人 Devin Finzer 概述了重新构想 NFT 市场体验的愿景，将 OpenSea 和 OpenSea Professional 平台整合到一个统一的界面中。

Finzer emphasized a focus on simplifying onboarding for new users and creating tailored experiences for specific use cases, such as gaming and ticketing. The goal is to create a more user-friendly and intuitive platform that caters to a wider range of NFT enthusiasts.

芬泽强调要重点简化新用户的入职流程，并为特定用例（例如游戏和票务）创建定制体验。目标是创建一个更加用户友好和直观的平台，以满足更广泛的 NFT 爱好者。

"We're overhauling the product in a very significant way," said Finzer. "This means a real visual refresh of the product and an infrastructure refresh."

“我们正在以非常重要的方式对产品进行彻底改造，”芬泽说。 “这意味着产品的真正视觉更新和基础设施的更新。”

Changing Market Dynamics and Token Incentives

不断变化的市场动态和代币激励

OpenSea's strategic shift coincides with a decline in its market share, with its cross-chain trading volume dipping below 3% in recent months, according to data from Tiexo. Magic Eden, which has introduced a rewards program and an upcoming NFT token airdrop, has emerged as the current market leader.

OpenSea 的战略转变恰逢其市场份额下降，根据 Tiexo 的数据，近几个月其跨链交易量跌至 3% 以下。 Magic Eden 推出了奖励计划和即将推出的 NFT 代币空投，已成为当前的市场领导者。

Despite the competitive landscape, OpenSea has resisted the temptation to launch its own token, which rivals like Blur and LooksRare have done to much fanfare. However, Finzer acknowledged the potential benefits of token incentives, noting their ability to align users with marketplace protocols.

尽管竞争激烈，OpenSea 仍然抵制住了推出自己代币的诱惑，而 Blur 和 LooksRare 等竞争对手则大张旗鼓地推出了自己的代币。然而，芬泽承认代币激励的潜在好处，并指出它们能够使用户与市场协议保持一致。

"This notion of getting your users to be stakeholders and incentivized and aligned with the success of the protocol is a very exciting idea," said Finzer. "It's something we've seen all across the space in crypto, really since the early days of Bitcoin and Ethereum."

Finzer 表示：“让用户成为利益相关者并受到激励并与协议的成功保持一致的想法是一个非常令人兴奋的想法。” “从比特币和以太坊的早期开始，我们就在加密货币领域看到了这种情况。”

When asked about the possibility of OpenSea embracing Bitcoin Ordinals, the NFT-like protocol that has gained traction on the Bitcoin network, Finzer expressed intrigue but emphasized the importance of Ethereum ecosystem advancements.

当被问及 OpenSea 是否可能采用比特币 Ordinals（一种在比特币网络上受到关注的类似 NFT 的协议）时，Finzer 表达了兴趣，但强调了以太坊生态系统进步的重要性。

"No announcement yet on that front," said Finzer. "I definitely think that the Ordinals ecosystem is very interesting. It's really engaged the Bitcoin community."

“这方面还没有任何公告，”芬泽说。 “我绝对认为 Ordinals 生态系统非常有趣。它确实吸引了比特币社区。”

Emphasis on Scaling and Mass Adoption

强调规模化和大规模采用

While acknowledging the potential of Bitcoin Ordinals, Finzer highlighted the ongoing significance of low-fee transactions on Ethereum layer-2 networks, such as Base. He sees the reduction in gas costs following the Dencun upgrade as a key step towards making NFTs more accessible to a broader audience.

在承认比特币序数潜力的同时，Finzer 强调了以太坊第 2 层网络（例如 Base）上低费用交易的持续重要性。他认为 Dencun 升级后 Gas 成本的降低是让 NFT 更容易被更广泛的受众使用的关键一步。

"Gas fees need to come down, right? And the good news is that they have come down drastically," said Finzer. "It's just a matter of putting the building blocks together and making the user experience really great for end users now."

“汽油费需要降低，对吗？好消息是汽油费已经大幅下降，”芬泽说。 “这只是将构建块组合在一起并为最终用户提供真正出色的用户体验的问题。”

Finzer emphasized OpenSea's long-term goal of scaling blockchain and reducing fees to facilitate a wide range of use cases.

Finzer 强调了 OpenSea 扩展区块链和降低费用以促进广泛用例的长期目标。

"Our vision has always been that we need to dramatically reduce the cost and scale the blockchain in order to support a whole range of use cases," he concluded.

“我们的愿景始终是，我们需要大幅降低成本并扩展区块链，以支持一系列用例，”他总结道。