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面對 NFT 交易量的急劇下降,OpenSea 計劃於 12 月推出改版平台,以奪回其市場地位。
OpenSea, the once-dominant NFT marketplace, is preparing to launch a revamped platform in December, aiming to regain its lost market share and cater to the evolving demands of NFT traders.
曾經佔據主導地位的 NFT 市場 OpenSea 正準備在 12 月推出一個改造後的平台,旨在奪回失去的市場份額並滿足 NFT 交易者不斷變化的需求。
The news of OpenSea's upcoming overhaul emerged from an interview with CEO Devin Finzer, who teased the launch on X, a members-only publication by Not Boring.
OpenSea 即將進行徹底改革的消息是在對執行長 Devin Finzer 的採訪中透露的,他在 Not Boring 的會員制出版物 X 上調侃了 OpenSea 的推出。
“We’ve been quietly cooking at OpenSea… we built a new OpenSea from the ground up,” Finzer said in the interview.
「我們一直在 OpenSea 默默地做飯……我們從頭開始建造了一個新的 OpenSea,」Finzer 在採訪中說道。
The announcement comes almost a year after OpenSea laid off half of its workforce and began work on what Finzer called “OpenSea 2.0.”
這一消息是在 OpenSea 解僱一半員工並開始開發 Finzer 所謂的「OpenSea 2.0」之後近一年發布的。
During that time, the marketplace lost significant ground to rival platform Blur, which quickly became the top destination for NFT traders. Blur offered advanced trading tools and token rewards, drawing users away from OpenSea's more basic buy-and-sell format.
在此期間,該市場在競爭對手平台 Blur 面前失去了重要位置,該平台很快就成為 NFT 交易者的首選目的地。 Blur 提供先進的交易工具和代幣獎勵,吸引用戶遠離 OpenSea 更基本的買賣格式。
Despite some recent recovery in market share, OpenSea has struggled with the overall market downturn, which saw trading volumes hit their lowest in over three years.
儘管最近市佔率有所回升,但 OpenSea 一直在努力應對整體市場低迷的情況,交易量跌至三年多來的最低水準。
In early 2023, monthly trading volumes for Ethereum-based NFTs were as high as $868 million, but they have since plummeted to just $136 million last month, according to Dune Analytics data.
根據 Dune Analytics 的數據,2023 年初,基於以太坊的 NFT 月交易量高達 8.68 億美元,但此後上個月驟降至僅 1.36 億美元。
OpenSea's upcoming overhaul, which includes a waitlist for early access, appears to be an effort to align more closely with traders' demand for advanced functionality and user incentives—a strategy that Blur used successfully to disrupt the market.
OpenSea 即將進行的改革,其中包括提前進入的等候名單,似乎是為了更緊密地滿足交易者對高級功能和用戶激勵的需求——Blur 成功地利用了這一策略來擾亂市場。
The news of OpenSea's platform update comes as the marketplace is also facing scrutiny from the U.S. Securities and Exchange Commission (SEC).
OpenSea 平台更新的消息傳出之際,該市場也面臨美國證券交易委員會 (SEC) 的審查。
In April, OpenSea disclosed that it had received a Wells notice from the SEC, indicating the regulator's intent to pursue an enforcement action.
今年 4 月,OpenSea 透露,它已收到 SEC 發出的 Wells 通知,表明監管機構打算採取執法行動。
The SEC notice pertains to whether NFTs on the platform may be considered securities, a matter that has been the subject of increasing discussion and legal actions.
SEC 的通知涉及平台上的 NFT 是否可以被視為證券,而這問題一直是越來越多的討論和法律訴訟的主題。
A Wells notice is a preliminary warning that informs recipients of potential charges that may be brought against them, typically leading to enforcement actions.
Wells 通知是一種初步警告,告知接收者可能對其提出的潛在指控,通常會導致採取執法行動。
“The SEC believes that NFTs on our platform may be considered securities,” Finzer said in a statement.
芬澤在一份聲明中表示:“美國證券交易委員會認為我們平台上的 NFT 可能被視為證券。”
OpenSea will contest the Wells notice and has pledged $5 million to cover legal fees for NFT creators and developers who may receive similar notices, the CEO added.
OpenSea 將對 Wells 的通知提出異議,並承諾提供 500 萬美元,為可能收到類似通知的 NFT 創作者和開發者支付法律費用。
“Every creator, big or small, should be able to innovate without fear,” he said.
「每個創造者,無論大小,都應該能夠無所畏懼地進行創新,」他說。
OpenSea's receipt of a Wells notice suggests that the SEC might consider NFTs as securities, moving into legally uncharted territory.
OpenSea 收到 Wells 通知表明 SEC 可能會將 NFT 視為證券,從而進入法律上未知的領域。
This comes after the SEC took action against NFT projects like Impact Theory and Stoner Cats in 2023, accusing them of violating securities laws. Both cases were settled, but the actions caused uncertainty and concern within the NFT community.
在此之前,SEC 在 2023 年對 Impact Theory 和 Stoner Cats 等 NFT 項目採取了行動,指控它們違反證券法。這兩起案件都得到了和解,但這些行為在 NFT 社區內引起了不確定性和擔憂。
The recent enforcement actions, along with class-action lawsuits against other NFT companies, led to hesitation among creators and businesses. For example, DraftKings recently shut down its NFT business, citing “recent legal developments.”
最近的執法行動,以及針對其他 NFT 公司的集體訴訟,導致創作者和企業猶豫不決。例如,DraftKings 最近以「最近的法律發展」為由關閉了其 NFT 業務。
Finzer also highlighted a lawsuit filed by two NFT artists in Louisiana seeking clarification on whether their projects would be considered securities, arguing that regulatory uncertainty could deter creators from producing digital art.
芬澤還強調了路易斯安那州兩名 NFT 藝術家提起的訴訟,要求澄清他們的項目是否被視為證券,並認為監管的不確定性可能會阻止創作者製作數位藝術。
“The SEC has also pursued actions against other crypto entities, including issuing a Wells notice to Coinbase in March 2023 and scrutinizing DeFi protocol Uniswap and Robinhood for securities violations.”
“SEC 也對其他加密實體採取了行動,包括於 2023 年 3 月向 Coinbase 發出 Wells 通知,並審查 DeFi 協議 Uniswap 和 Robinhood 是否存在證券違規行為。”
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