NFT市場在2024年經歷了最糟糕的一年，交易量降至2020年的水平

2024 年，NFT 生態系統經歷了交易量最糟糕的一年，交易量降至 2020 年的水準。

NFT trading volume experienced a steep decline in 2024, reaching levels not seen since 2020, as a result of the broader crypto market downturn and shifting trends in digital collectibles.

由於加密貨幣市場更廣泛的低迷和數位收藏品趨勢的轉變，NFT 交易量在 2024 年經歷了急劇下降，達到了 2020 年以來的最高水平。

According to blockchain data provider DappRadar, total non-fungible token trading volume dropped to $13.7 billion in 2024, compared to $16.8 billion in 2023.

根據區塊鏈數據供應商 DappRadar 的數據，不可取代代幣總交易量從 2023 年的 168 億美元降至 2024 年的 137 億美元。

The report highlights that the NFT market faced persistent volatility throughout the year, leading to lower trading volumes and sales compared to previous years. Specifically, trading activity declined by 19%, while sales dropped by 18% year-on-year. Total NFT sales fell to 49.8 million in 2024, down from over 60 million in 2023.

報告強調，NFT 市場全年面臨持續波動，導致交易量和銷售額較前幾年下降。具體來說，交易活動較去年同期下降19%，銷售額較去年同期下降18%。 NFT 總銷量從 2023 年的 6,000 萬以上下降到 2024 年的 4,980 萬。

Among the standout NFT series was Pudgy Penguins, which managed to buck the overall trend despite the broader NFT market downturn.

Pudgy Penguins 是最出色的 NFT 系列之一，儘管 NFT 市場整體低迷，但它仍成功逆勢而上。

The project, owned by Igloo Inc., remained resilient amid declining sales across the sector, with the floor price of Pudgy Penguins —referring to the average cost of a single piece in the collection—surging by 114% in 2024.

該項目由 Igloo Inc. 擁有，在整個行業銷量下降的情況下仍然保持彈性，矮胖企鵝的底價（指該系列中單件的平均成本）到 2024 年飆升 114%。

The report credits Pudgy Penguins' success to non-blockchain-related strategies, such as launching merchandise and forming partnerships with retail franchises.

該報告將矮胖企鵝的成功歸功於非區塊鏈相關的策略，例如推出商品以及與零售特許經營商建立合作夥伴關係。

Moreover, the project rewarded holders with a Solana (SOL) token airdrop of its native PENGU (PENGU) tokens. Pudgy Penguins also has plans to expand token support to the Ethereum network and potentially build its own decentralized platform.

此外，該專案還向持有者獎勵其原生 PENGU (PENGU) 代幣的 Solana (SOL) 代幣空投。 Pudgy Penguins 還計劃擴大對以太坊網路的代幣支持，並有可能建立自己的去中心化平台。