NFT市场在2024年经历了最糟糕的一年，交易量降至2020年的水平

2024 年，NFT 生态系统经历了交易量最糟糕的一年，交易量降至 2020 年的水平。

NFT trading volume experienced a steep decline in 2024, reaching levels not seen since 2020, as a result of the broader crypto market downturn and shifting trends in digital collectibles.

由于加密货币市场更广泛的低迷和数字收藏品趋势的转变，NFT 交易量在 2024 年经历了急剧下降，达到了 2020 年以来的最高水平。

According to blockchain data provider DappRadar, total non-fungible token trading volume dropped to $13.7 billion in 2024, compared to $16.8 billion in 2023.

根据区块链数据提供商 DappRadar 的数据，不可替代代币总交易量从 2023 年的 168 亿美元降至 2024 年的 137 亿美元。

The report highlights that the NFT market faced persistent volatility throughout the year, leading to lower trading volumes and sales compared to previous years. Specifically, trading activity declined by 19%, while sales dropped by 18% year-on-year. Total NFT sales fell to 49.8 million in 2024, down from over 60 million in 2023.

报告强调，NFT 市场全年面临持续波动，导致交易量和销售额较前几年有所下降。具体来说，交易活动同比下降19%，销售额同比下降18%。 NFT 总销量从 2023 年的 6000 万以上下降到 2024 年的 4980 万。

Among the standout NFT series was Pudgy Penguins, which managed to buck the overall trend despite the broader NFT market downturn.

Pudgy Penguins 是最出色的 NFT 系列之一，尽管 NFT 市场整体低迷，但它仍成功逆势而上。

The project, owned by Igloo Inc., remained resilient amid declining sales across the sector, with the floor price of Pudgy Penguins —referring to the average cost of a single piece in the collection—surging by 114% in 2024.

该项目由 Igloo Inc. 拥有，在整个行业销量下降的情况下仍然保持弹性，矮胖企鹅的底价（指该系列中单件的平均成本）到 2024 年飙升 114%。

The report credits Pudgy Penguins' success to non-blockchain-related strategies, such as launching merchandise and forming partnerships with retail franchises.

该报告将矮胖企鹅的成功归功于非区块链相关的战略，例如推出商品以及与零售特许经营商建立合作伙伴关系。

Moreover, the project rewarded holders with a Solana (SOL) token airdrop of its native PENGU (PENGU) tokens. Pudgy Penguins also has plans to expand token support to the Ethereum network and potentially build its own decentralized platform.

此外，该项目还向持有者奖励其原生 PENGU (PENGU) 代币的 Solana (SOL) 代币空投。 Pudgy Penguins 还计划扩大对以太坊网络的代币支持，并有可能建立自己的去中心化平台。