NFL 和 Jay-Z 在爭議中宣布「激發變革」計劃

NFL 和 Jay-Z 在聯盟開幕前舉辦了一場由 Meek Mill、Meghan Trainor 和 Rapsody 主演的免費音樂會，推出了他們的“Inspire Change”計劃。音樂會的收入以及季節之歌活動和服裝系列將用於資助社會正義補助金。儘管有合作關係，前球員埃里克·里德仍然持批評態度，質疑其真實性和 NFL 的動機。

NFL and Jay-Z Unveil 'Inspire Change' Initiative, Amidst Criticism and Controversy

NFL 和 Jay-Z 在批評和爭議中推出「激發變革」計劃

The National Football League (NFL) and renowned rap mogul Jay-Z unveiled the first glimpse of their highly anticipated partnership on Friday, announcing a free "Inspire Change" concert scheduled to be held prior to the league's opening game on Thursday. The concert, featuring performances by Meek Mill, Meghan Trainor, and Rapsody, aims to showcase the collaborative efforts between the NFL, players, and Jay-Z to address social justice issues.

美國國家橄欖球聯盟(NFL) 和著名說唱大亨Jay-Z 於週五首次公開了他們備受期待的合作夥伴關係，並宣布將在周四聯盟開幕賽前舉辦一場免費的“Inspire Change”音樂會。這場音樂會由 Meek Mill、Meghan Trainor 和 Rapsody 表演，旨在展示 NFL、球員和 Jay-Z 之間為解決社會正義問題而做出的合作努力。

In addition to the concert, the league and Jay-Z's Roc Nation disclosed revenue streams for their new social justice initiative, "Inspire Change." Various artists are expected to create original music for a "Songs of the Season" campaign, which will be featured during games and simultaneously released on streaming platforms. True to the NFL's commercial nature, an apparel line is also reportedly in the works.

除了音樂會之外，聯盟和 Jay-Z 的 Roc Nation 還揭露了他們新的社會正義倡議「Inspire Change」的收入來源。預計多位藝術家將為「季節之歌」活動創作原創音樂，這些音樂將在遊戲期間展示並同時在串流平台上發布。與 NFL 的商業本質相符，據報道，服裝系列也在開發中。

However, the partnership has drawn criticism from some quarters, with former San Francisco 49ers safety Eric Reid expressing skepticism and disapproval. Reid, who has been a staunch advocate for social justice causes, questioned the sincerity of the NFL's initiative, claiming it sought to "diffuse the uprising of Black voices demanding justice" with token gestures.

然而，這種合作關係引起了一些方面的批評，前舊金山 49 人隊安全衛 Eric Reid 表達了懷疑和不滿。里德一直是社會正義事業的堅定倡導者，他質疑 NFL 倡議的誠意，聲稱該倡議試圖透過象徵性的姿態「平息黑人要求正義的起義」。

"Let's diffuse the uprising of Black voices demanding justice with concerts to 'inspire change' that have nothing at all to do with real 'action'. It's cool because our token black guy set up the concert," Reid tweeted on Friday.

「讓我們透過音樂會來平息黑人要求正義的起義，以『激發改變』，這與真正的『行動』完全無關。這很酷，因為我們象徵性的黑人舉辦了這場音樂會，」里德週五在推特上寫道。

Reid's criticism echoes concerns raised by other figures, including former NFL quarterback Colin Kaepernick, who initiated the movement of kneeling during the national anthem as a protest against police brutality and racial injustice. Kaepernick severed ties with the NFL after he was effectively blackballed for his activism.

里德的批評呼應了其他人物提出的擔憂，包括前美國國家橄欖球聯盟(NFL)四分衛科林·卡佩尼克(Colin Kaepernick)，他發起了在國歌期間下跪的運動，以抗議警察的暴行和種族不公。在卡佩尼克因激進主義而受到有效的抵制後，他與 NFL 斷絕了聯繫。

The NFL's partnership with Jay-Z has drawn scrutiny due to his previous support for Kaepernick and his public critique of the league's handling of the quarterback's protest. The rapper reportedly attempted to persuade Travis Scott to withdraw from performing at the Super Bowl in solidarity with Kaepernick.

由於 Jay-Z 之前對卡佩尼克的支持以及他對聯盟處理四分衛抗議的方式的公開批評，NFL 與 Jay-Z 的合作關係受到了密切關注。據報道，這位說唱歌手試圖說服特拉維斯·斯科特退出超級碗表演，以聲援卡佩尼克。

Amidst the criticism, the NFL maintains that "Inspire Change" is a genuine and comprehensive initiative aimed at addressing social justice issues. The league emphasizes that it will focus on three key areas: education and economic advancement, police and community relations, and criminal justice reform.

在批評聲浪中，美國國家美式足球聯盟堅稱「激髮變革」是一項真正、全面的舉措，旨在解決社會正義問題。該聯盟強調，它將重點關註三個關鍵領域：教育和經濟進步、警察和社區關係以及刑事司法改革。

Revenues from the "Songs of the Season" and apparel line are earmarked to fund the initiative, which has already awarded nearly $2 million in social justice grants to organizations such as Big Brothers Big Sisters of America and Operation HOPE.

來自「季節之歌」和服裝系列的收入專門用於資助該計劃，該計劃已向 Big Brothers Big Sisters of America 和 Operations HOPE 等組織提供了近 200 萬美元的社會正義贈款。

The NFL and Jay-Z hope that "Inspire Change" will serve as a catalyst for positive change and foster meaningful dialogue about social justice. However, the initiative faces the challenge of overcoming skepticism and demonstrating that it is not merely a public relations ploy but a genuine commitment to addressing systemic racism and inequality.

NFL 和 Jay-Z 希望「Inspire Change」成為積極變革的催化劑，並促進有關社會正義的有意義的對話。然而，該倡議面臨著克服懷疑的挑戰，並表明它不僅僅是一種公共關係策略，而是對解決系統性種族主義和不平等問題的真正承諾。

The opening game on Thursday will provide the first stage for the NFL and Jay-Z to showcase their partnership and prove that "Inspire Change" is more than just a catchy slogan. The concert and other initiatives under the umbrella of the initiative will be closely scrutinized to assess their effectiveness and the extent to which they align with their stated goals of addressing social justice and inspiring meaningful change.

週四的揭幕戰將為 NFL 和 Jay-Z 提供展示合作關係的第一個舞台，並證明“Inspire Change”不僅僅是一個朗朗上口的口號。音樂會和該倡議下的其他倡議將受到密切審查，以評估其有效性以及它們與解決社會正義和激發有意義的變革的既定目標的一致程度。