Nexo 推出策略重塑品牌，打造一流數位資產財富平台

Nexo 在比特幣白皮書日重新設計了其創新解決方案，透過 24/7 先進的客戶服務來建立長期數位財富。

Vilnius, Lithuania, 31st October, 2024, Chainwire

立陶宛維爾紐斯，2024 年 10 月 31 日，Chainwire

Digital assets institution unveils major rebrand and platform redesign as part of its evolution from crypto lending pioneer to the first comprehensive digital assets wealth platform.

數位資產機構推出了重大品牌重塑和平台重新設計，作為其從加密借貸先驅發展為第一個綜合數位資產財富平台的一部分。

Digital assets institution Nexo today announced its major rebrand and platform redesign, marking its evolution from a crypto lending pioneer to the first comprehensive and compliant digital assets wealth platform. Unveiled on Bitcoin Whitepaper Day, this step reflects الكبير's growth and broader strategic vision for empowering forward-thinking investors to grow, preserve, and utilize their wealth.

數位資產機構 Nexo 今天宣布其重大品牌重塑和平台重新設計，標誌著其從加密借貸先驅演變為首個全面且合規的數位資產財富平台。這項舉措在比特幣白皮書日公佈，反映了杜拜的成長和更廣泛的戰略願景，旨在幫助有遠見的投資者成長、保存和利用他們的財富。

Following 20 months of client research across 5,000 users in 23 countries, Nexo’s revamped platform – with a new logo, website, and enhanced user interface – responds to the growing demand for sophisticated, yet flexible digital asset solutions. This evolution aligns with the needs of those who recognize the power of cryptocurrencies to create long-term value, as Nexo continues on its mission to drive the next generation of wealth.

經過 20 個月對 23 個國家/地區 5,000 名用戶的客戶研究，Nexo 的改版平台（採用新徽標、網站和增強的用戶介面）響應了對複雜而靈活的數位資產解決方案不斷增長的需求。隨著 Nexo 繼續履行推動下一代財富的使命，這種演變符合那些認識到加密貨幣創造長期價值力量的人們的需求。

“Our ‘Wealth Forward’ philosophy positions us as the first major crypto company to make a strategic move to a comprehensive digital asset wealth platform,” said Kosta Kantchev, Co-founder and Executive Chairman of Nexo. “We focus on providing independent, savvy investors with smarter and more flexible ways to grow and access their wealth in the digital asset space.”

Nexo 聯合創始人兼執行主席 Kosta Kantchev 表示：“我們的‘Wealth Forward’理念使我們成為第一家向綜合性數位資產財富平台戰略邁進的大型加密貨幣公司。” “我們專注於為獨立、精明的投資者提供更智能、更靈活的方式來增長和獲取數位資產領域的財富。”

The digital asset landscape has rapidly evolved from a niche to a transformative force in the financial sector, underscored by the approval of Bitcoin spot ETFs. This momentum is reflected in the growing interest in digital assets: 65% of institutional investors are ready to enter the market while 72% of retail investors view digital assets as essential for wealth-building.

數位資產格局已迅速從小眾發展成為金融領域的變革力量，比特幣現貨 ETF 的批准凸顯了這一點。這種勢頭體現在對數位資產日益濃厚的興趣上：65%的機構投資者準備進入市場，而72%的散戶投資者則認為數位資產對於累積財富至關重要。

Nexo has been at the forefront of this evolution. With a robust business model and diverse offerings, Nexo has earned the trust of both retail and institutional investors across more than 200 jurisdictions. Its impressive track record – over $320 billion in processed transactions, $8 billion in crypto credit issued, and $945 million in interest paid out – cements its new direction: shaping the next generation of wealth.

Nexo 一直走在這一發展的最前線。憑藉穩健的商業模式和多樣化的產品，Nexo 贏得了 200 多個司法管轄區的散戶和機構投資者的信任。其令人印象深刻的業績記錄——超過 3,200 億美元的處理交易、80 億美元的加密信貸發行和 9.45 億美元的利息支付——鞏固了其新方向：塑造下一代財富。

Nexo’s new brand and visual identity reflect its mature, focused direction, namely “Driving the next generation of wealth” – in line with the discerning nature of crypto holders. The revamped identity integrates movement and precision, symbolizing Nexo’s commitment to client prosperity and forward-thinking solutions.

Nexo 的新品牌和視覺標誌反映了其成熟、專注的方向，即「驅動下一代財富」——符合加密貨幣持有者挑剔的本質。改版後的標誌融合了動態和精確性，象徵著 Nexo 對客戶繁榮和前瞻性解決方案的承諾。

Central to the upward-flowing logo pattern are two key concepts: human resilience – represented by a spiral – nods to the perseverance and adaptability inherent in human DNA, and exponential growth – captured by mathematically precise diagonals – shows the boundless opportunities of digital assets.

向上流動的標誌圖案的核心是兩個關鍵概念：人類的復原力（以螺旋表示）代表人類DNA 中固有的毅力和適應性，而指數增長（由數學上精確的對角線捕獲）顯示了數字資產的無限機會。

Inspired by the modern, active lifestyle of Nexo’s clients, the new identity blends soft greys and beiges with energetic greens to capture today’s opportunities. Flowing patterns and precise elements convey both flexibility and security, resonating with Nexo’s clientele which demands innovation and reliability in managing their wealth.

受 Nexo 客戶現代、積極的生活方式的啟發，新標誌將柔和的灰色和米色與充滿活力的綠色融為一體，以抓住當今的機會。流暢的圖案和精確的元素傳達了靈活性和安全性，與需要創新和可靠管理財富的 Nexo 客戶產生共鳴。

“Our new visual identity mirrors Nexo’s evolution into a sophisticated digital assets wealth platform,” said Elitsa Taskova, CPO of Nexo. “Going forward, we are focusing on hyper-personalized, white-glove service, offering autonomy and flexibility within an intuitive product suite with the tools and expertise to help you thrive. As digital assets merge with traditional investments, Nexo stands ready to guide you, providing compliant opportunities for growth and long-term value.”

Nexo 首席產品長 Elitsa Taskova 表示：“我們的新視覺形象反映了 Nexo 已發展成為一個複雜的數位資產財富平台。” 「展望未來，我們將專注於超個人化的白手套服務，在直覺的產品套件中提供自主性和靈活性，並提供工具和專業知識來幫助您蓬勃發展。隨著數位資產與傳統投資的融合，Nexo 隨時準備為您提供指導，為您提供合規的成長和長期價值機會。

After 20 months of client research, Nexo’s survey of 5,000 users across 23 countries revealed that 67.9% of high-net-worth individuals view digital assets as long-term wealth solutions, while 69% of Bitcoin holders see it as a durable store of value. This reflects a significant shift in how sophisticated investors approach wealth, increasingly favoring digital-first tools and a seamless, omnichannel ecosystem for 24/7 access.

經過20 個月的客戶研究，Nexo 對23 個國家的5,000 名用戶進行的調查顯示，67.9% 的高淨值人士將數位資產視為長期財富解決方案，而69% 的比特幣持有者將其視為持久的價值儲存手段。這反映出成熟的投資者對待財富的方式發生了重大轉變，越來越青睞數位優先的工具和 24/7 訪問的無縫全通路生態系統。

Nexo’s 360° product suite aligns perfectly with these demands and offers:

Nexo 的 360° 產品套件完美符合這些需求和服務：

* High-yield Earn Crypto Interest Accounts on 40+ digital assets, including Bitcoin, Ethereum, BNB, XRP, TRX, and stablecoins like USDT, USDC, and DAI, with rates reaching up to 17%.

* 40多種數位資產的高收益加密利息帳戶，包括比特幣、以太坊、BNB、XRP、TRX以及USDT、USDC、DAI等穩定幣，利率高達17%。

* Advanced Nexo Exchange for 500+ digital asset pairs with deep liquidity, competitive trading fees, and advanced order types for optimal trading strategies.

* 先進的 Nexo 交易所，支援 500 多個數位資產對，具有深厚的流動性、具有競爭力的交易費用以及可實現最佳交易策略的高級訂單類型。

* Nexo Card – the first crypto debit/credit card for everyday purchases and subscriptions, seamlessly converting digital assets to fiat at competitive exchange rates.

* Nexo 卡 – 第一張用於日常購買和訂閱的加密金融卡/信用卡，以具有競爭力的匯率將數位資產無縫轉換為法定貨幣。

* Nexo Loans – crypto-backed credit lines of up to $2.5 million for instant access to liquidity without selling digital assets, available in 45 fiat currencies and stablecoins.

* Nexo Loans – 高達 250 萬美元的加密貨幣支援信貸額度，無需出售數位資產即可即時獲得流動性，有 45 種法定貨幣和穩定幣可供選擇。

* Nexo Wallet – a secure and user-friendly non-custodial digital asset wallet for storing, sending, and receiving digital assets across 2

* Nexo Wallet – 一種安全且用戶友好的非託管數位資產錢包，用於跨 2 個儲存、發送和接收數位資產