Nexo 推出战略重塑品牌，打造一流数字资产财富平台

Nexo 在比特币白皮书日重新设计了其创新解决方案，通过 24/7 先进的客户服务来构建长期数字财富。

Vilnius, Lithuania, 31st October, 2024, Chainwire

立陶宛维尔纽斯，2024 年 10 月 31 日，Chainwire

Digital assets institution unveils major rebrand and platform redesign as part of its evolution from crypto lending pioneer to the first comprehensive digital assets wealth platform.

数字资产机构推出了重大品牌重塑和平台重新设计，作为其从加密借贷先驱发展为第一个综合数字资产财富平台的一部分。

Digital assets institution Nexo today announced its major rebrand and platform redesign, marking its evolution from a crypto lending pioneer to the first comprehensive and compliant digital assets wealth platform. Unveiled on Bitcoin Whitepaper Day, this step reflects الكبير's growth and broader strategic vision for empowering forward-thinking investors to grow, preserve, and utilize their wealth.

数字资产机构 Nexo 今天宣布其重大品牌重塑和平台重新设计，标志着其从加密借贷先驱演变为首个全面且合规的数字资产财富平台。这一举措在比特币白皮书日公布，反映了迪拜的增长和更广泛的战略愿景，旨在帮助有远见的投资者增长、保存和利用他们的财富。

Following 20 months of client research across 5,000 users in 23 countries, Nexo’s revamped platform – with a new logo, website, and enhanced user interface – responds to the growing demand for sophisticated, yet flexible digital asset solutions. This evolution aligns with the needs of those who recognize the power of cryptocurrencies to create long-term value, as Nexo continues on its mission to drive the next generation of wealth.

经过 20 个月对 23 个国家/地区 5,000 名用户的客户研究，Nexo 的改版平台（采用新徽标、网站和增强的用户界面）响应了对复杂而灵活的数字资产解决方案不断增长的需求。随着 Nexo 继续履行推动下一代财富的使命，这种演变符合那些认识到加密货币创造长期价值力量的人们的需求。

“Our ‘Wealth Forward’ philosophy positions us as the first major crypto company to make a strategic move to a comprehensive digital asset wealth platform,” said Kosta Kantchev, Co-founder and Executive Chairman of Nexo. “We focus on providing independent, savvy investors with smarter and more flexible ways to grow and access their wealth in the digital asset space.”

Nexo 联合创始人兼执行主席 Kosta Kantchev 表示：“我们的‘Wealth Forward’理念使我们成为第一家向综合性数字资产财富平台战略迈进的大型加密货币公司。” “我们专注于为独立、精明的投资者提供更智能、更灵活的方式来增长和获取数字资产领域的财富。”

The digital asset landscape has rapidly evolved from a niche to a transformative force in the financial sector, underscored by the approval of Bitcoin spot ETFs. This momentum is reflected in the growing interest in digital assets: 65% of institutional investors are ready to enter the market while 72% of retail investors view digital assets as essential for wealth-building.

数字资产格局已迅速从小众发展成为金融领域的变革力量，比特币现货 ETF 的批准凸显了这一点。这种势头体现在对数字资产日益浓厚的兴趣上：65%的机构投资者准备进入市场，而72%的散户投资者则认为数字资产对于积累财富至关重要。

Nexo has been at the forefront of this evolution. With a robust business model and diverse offerings, Nexo has earned the trust of both retail and institutional investors across more than 200 jurisdictions. Its impressive track record – over $320 billion in processed transactions, $8 billion in crypto credit issued, and $945 million in interest paid out – cements its new direction: shaping the next generation of wealth.

Nexo 一直走在这一发展的最前沿。凭借稳健的商业模式和多样化的产品，Nexo 赢得了 200 多个司法管辖区的散户和机构投资者的信任。其令人印象深刻的业绩记录——超过 3200 亿美元的处理交易、80 亿美元的加密信贷发行和 9.45 亿美元的利息支付——巩固了其新方向：塑造下一代财富。

Nexo’s new brand and visual identity reflect its mature, focused direction, namely “Driving the next generation of wealth” – in line with the discerning nature of crypto holders. The revamped identity integrates movement and precision, symbolizing Nexo’s commitment to client prosperity and forward-thinking solutions.

Nexo 的新品牌和视觉标识反映了其成熟、专注的方向，即“驱动下一代财富”——符合加密货币持有者挑剔的本质。改版后的标识融合了动感和精确性，象征着 Nexo 对客户繁荣和前瞻性解决方案的承诺。

Central to the upward-flowing logo pattern are two key concepts: human resilience – represented by a spiral – nods to the perseverance and adaptability inherent in human DNA, and exponential growth – captured by mathematically precise diagonals – shows the boundless opportunities of digital assets.

向上流动的标志图案的核心是两个关键概念：人类的复原力（以螺旋表示）代表人类 DNA 中固有的毅力和适应性，而指数增长（由数学上精确的对角线捕获）显示了数字资产的无限机会。

Inspired by the modern, active lifestyle of Nexo’s clients, the new identity blends soft greys and beiges with energetic greens to capture today’s opportunities. Flowing patterns and precise elements convey both flexibility and security, resonating with Nexo’s clientele which demands innovation and reliability in managing their wealth.

受 Nexo 客户现代、积极的生活方式的启发，新标识将柔和的灰色和米色与充满活力的绿色融为一体，以抓住当今的机遇。流畅的图案和精确的元素传达了灵活性和安全性，与需要创新和可靠管理财富的 Nexo 客户产生共鸣。

“Our new visual identity mirrors Nexo’s evolution into a sophisticated digital assets wealth platform,” said Elitsa Taskova, CPO of Nexo. “Going forward, we are focusing on hyper-personalized, white-glove service, offering autonomy and flexibility within an intuitive product suite with the tools and expertise to help you thrive. As digital assets merge with traditional investments, Nexo stands ready to guide you, providing compliant opportunities for growth and long-term value.”

Nexo 首席产品官 Elitsa Taskova 表示：“我们的新视觉形象反映了 Nexo 已发展成为一个复杂的数字资产财富平台。” “展望未来，我们将专注于超个性化的白手套服务，在直观的产品套件中提供自主性和灵活性，并提供工具和专业知识来帮助您蓬勃发展。随着数字资产与传统投资的融合，Nexo 随时准备为您提供指导，为您提供合规的增长和长期价值机会。”

After 20 months of client research, Nexo’s survey of 5,000 users across 23 countries revealed that 67.9% of high-net-worth individuals view digital assets as long-term wealth solutions, while 69% of Bitcoin holders see it as a durable store of value. This reflects a significant shift in how sophisticated investors approach wealth, increasingly favoring digital-first tools and a seamless, omnichannel ecosystem for 24/7 access.

经过 20 个月的客户研究，Nexo 对 23 个国家的 5,000 名用户进行的调查显示，67.9% 的高净值人士将数字资产视为长期财富解决方案，而 69% 的比特币持有者将其视为持久的价值储存手段。这反映出成熟的投资者对待财富的方式发生了重大转变，越来越青睐数字优先的工具和 24/7 访问的无缝全渠道生态系统。

Nexo’s 360° product suite aligns perfectly with these demands and offers:

Nexo 的 360° 产品套件完美符合这些需求和服务：

* High-yield Earn Crypto Interest Accounts on 40+ digital assets, including Bitcoin, Ethereum, BNB, XRP, TRX, and stablecoins like USDT, USDC, and DAI, with rates reaching up to 17%.

* 40多种数字资产的高收益加密利息账户，包括比特币、以太坊、BNB、XRP、TRX以及USDT、USDC、DAI等稳定币，利率高达17%。

* Advanced Nexo Exchange for 500+ digital asset pairs with deep liquidity, competitive trading fees, and advanced order types for optimal trading strategies.

* 先进的 Nexo 交易所，支持 500 多个数字资产对，具有深厚的流动性、具有竞争力的交易费用以及可实现最佳交易策略的高级订单类型。

* Nexo Card – the first crypto debit/credit card for everyday purchases and subscriptions, seamlessly converting digital assets to fiat at competitive exchange rates.

* Nexo 卡 – 第一张用于日常购买和订阅的加密借记卡/信用卡，以具有竞争力的汇率将数字资产无缝转换为法定货币。

* Nexo Loans – crypto-backed credit lines of up to $2.5 million for instant access to liquidity without selling digital assets, available in 45 fiat currencies and stablecoins.

* Nexo Loans – 高达 250 万美元的加密货币支持信贷额度，无需出售数字资产即可即时获得流动性，有 45 种法定货币和稳定币可供选择。

* Nexo Wallet – a secure and user-friendly non-custodial digital asset wallet for storing, sending, and receiving digital assets across 2

* Nexo Wallet – 一种安全且用户友好的非托管数字资产钱包，用于跨 2 个存储、发送和接收数字资产