Meta 與詹姆斯·卡麥隆的 Lightstorm Vision 合作開發 3D Metaverse 內容

儘管在前幾個月面臨挑戰，Meta（納斯達克股票代碼：META）仍繼續實現其虛擬宇宙雄心，宣布與廣受好評的好萊塢導演的合資企業達成新協議，預計將顯著改變娛樂產業以及用戶消費媒體的方式。

Social media and entertainment company Meta Platforms (NASDAQ:META) is doubling down on its metaverse ambitions with a new partnership with Lightstorm Vision, a venture led by critically acclaimed Hollywood director James Cameron, to help content creators develop 3D content at a lower cost.

社群媒體和娛樂公司Meta Platforms（NASDAQ：META）正在與廣受好評的好萊塢導演詹姆斯·卡梅隆領導的Lightstorm Vision 建立新的合作夥伴關係，加倍實現其虛擬世界的雄心，幫助內容創作者以更低的成本開發3D 內容。

Lightstorm Vision will combine Cameron’s storytelling expertise with Meta’s cutting-edge mixed-reality headset, Meta Quest, as its exclusive hardware platform for immersive shows that extend beyond filmmaking to include concerts and live sports.

Lightstorm Vision 將 Cameron 的說故事專業知識與 Meta 的尖端混合實境耳機 Meta Quest 相結合，作為其沉浸式表演的獨家硬體平台，其範圍不僅限於電影製作，還包括音樂會和現場體育賽事。

"I’m convinced we’re at a true, historic inflection point. Navigating that future with Meta will ensure all of us have the tools to create, experience, and enjoy new and mind-blowing forms of media,” said Cameron.

「我相信我們正處於一個真正的歷史性轉折點。與 Meta 一起引領未來將確保我們所有人都擁有創造、體驗和享受令人興奮的新媒體形式的工具，」卡梅倫說。

Lightstorm Vision has been developing 3D technologies for over three decades, while Meta previously explored NFTs before winding down the project and shifting its focus to the metaverse.

Lightstorm Vision 三十多年來一直致力於開發 3D 技術，而 Meta 在結束該專案並將重點轉移到元宇宙之前曾探索過 NFT。

The company believes that the future of entertainment lies in the metaverse, which prompted it to double its investment in the sector. Meta is also continuing to ramp up its investments in both AI and the metaverse as it pushes the envelope of innovation.

該公司認為娛樂的未來在於虛擬宇宙，促使其對該領域的投資增加了一倍。 Meta 也持續增加對人工智慧和虛擬宇宙的投資，推動創新的發展。

Since 2020, Meta has been increasing its mixed-reality bets, spending billions to catch up with industry leaders. These wagers have paid off for the company, with mass adoption of its AI tools and its MR headsets continuing their march toward mainstream acceptance.

自 2020 年以來，Meta 一直在加大對混合實境的投入，斥資數十億美元追趕產業領導者。這些賭注為該公司帶來了回報，其人工智慧工具和 MR 耳機得到了大規模採用，繼續向主流接受邁進。

“From training for the trades, skill acquisition for surgeons, and athletes staying at the top of their game to education, entrepreneurship, and beyond, people are tapping into the power of virtual and mixed reality to make a significant impact on learning outcomes today,” Meta said in a statement.

「從行業培訓、外科醫生的技能獲取、運動員在比賽中保持領先，到教育、創業等等，人們正在利用虛擬和混合現實的力量對當今的學習成果產生重大影響， 」梅塔在一份聲明中說道。

Amid議論 over AI becoming a controversial tool in the entertainment industry, Meta expressed optimism that its partnership with Lightstorm Vision would help create and adopt ethical AI, given Cameron’s membership on the board of Stability AI.

在關於人工智慧成為娛樂產業有爭議的工具的爭論中，考慮到卡梅倫是 Stability AI 董事會的成員，Meta 表示樂觀，認為與 Lightstorm Vision 的合作將有助於創建和採用道德人工智慧。

Carmaker Nissan to roll out NFT rewards; Nike shuts down digital collectible project

汽車製造商 Nissan 將推出 NFT 獎勵；耐吉關閉數位收藏項目

In other news, automobile manufacturer Nissan is planning to introduce a loyalty program that will involve NFTs.

在其他消息中，汽車製造商日產計劃推出一項涉及 NFT 的忠誠度計劃。

The loyalty program, called Nissan Passport Beta, will include an NFT lottery that aims to distribute over 5,000 digital car collectibles to fans in Japan, a country with high NFT adoption rates.

該忠誠度計畫名為 Nissan Passport Beta，將包括 NFT 彩票，旨在向 NFT 採用率較高的日本粉絲分發 5,000 多件數位汽車收藏品。

The NFT giveaway, which will run until January 14, 2025, will feature digital representations of cars designed by the automaker and categorized into four types: futuristic cars, performance cars, classic cars, and “smart life.” These NFTs will be distributed randomly.

NFT 贈品將持續到 2025 年 1 月 14 日，將展示由汽車製造商設計的汽車的數字表示，並分為四種類型：未來汽車、性能汽車、經典汽車和「智慧生活」。這些 NFT 將隨機分配。

Apart from the collectibles, Nissan will offer additional perks like test-driving upcoming Nissan cars on a special track and getting early sneak peeks into upcoming offerings. While the lottery is random, users will get extra perks for providing feedback on the loyalty program.

除了收藏品之外，日產還將提供額外的福利，例如在特殊賽道上試駕即將推出的日產汽車，以及搶先體驗即將推出的產品。雖然抽獎是隨機的，但用戶將因提供忠誠度計劃回饋而獲得額外福利。

As Nissan looks to NFTs to engage customers, Nike is pulling the plug on its RTFKT platform, three years after its acquisition.

隨著 Nissan 尋求 NFT 來吸引客戶，Nike 在收購 RTFKT 平台三年後，決定終止其 RTFKT 平台。

The platform saw the roll-out of NFT collections featuring digital representations of Nike sneakers that earned the company a total of $185 million in drops and re-sales.

該平台推出了以 Nike 運動鞋數位化形式呈現的 NFT 系列，為該公司贏得了總計 1.85 億美元的降價和轉售收入。

While the closure of the RTFKT platform raises questions about the future of NFTs, Nike has stated that this is not the end of the road for RTFKT, and the project will simply be transitioning into a relic of shifting fashion trends.

雖然 RTFKT 平台的關閉引發了人們對 NFT 未來的疑問，但 Nike 表示，這並不是 RTFKT 之路的終點，該計畫只會轉變為時尚潮流轉變的遺跡。

“RTFKT isn’t ending,” a company spokesperson said. “It's becoming what it was always meant to be – an artifact of cultural revolution.”

「RTFKT 並沒有結束，」該公司發言人表示。 “它正在成為它本來的樣子——文化大革命的產物。”

Meanwhile, Nike’s competitor Adidas is continuing to push the envelope in the NFT space with a new partnership with the STEPN Web3 app to reward users for meeting physical activity milestones.

同時，耐吉的競爭對手阿迪達斯透過與 STEPN Web3 應用程式建立新的合作夥伴關係，繼續挑戰 NFT 領域的極限，以獎勵達到體育活動里程碑的用戶。

Upswing in Japan: NFT adoption on the rise in the Land of the Rising Sun

日本的崛起：NFT 在日本的採用率不斷上升

Following the NFT bubble that burst in late 2021, global metrics have taken a hit, but digital collectibles are resurging in Japan. Several factors contribute to Japan's increasing NFT adoption figures, including a deep content pool and interest in anime and manga.

2021 年底 NFT 泡沫破裂後，全球指標受到打擊，但數位收藏品在日本正在復甦。日本 NFT 採用率不斷上升的因素有很多，包括豐富的內容庫以及對動漫和漫畫的興趣。

Another reason is the Japanese culture of rewarding customers, with several enterprises using digital collectibles for recompensation. The government is also turning to NFTs to reward public officials, while cities are using NFTs to raise funds for infrastructure development.

另一個原因是日本獎勵客戶的文化，有些企業使用數位收藏品作為補償。政府也利用 NFT 來獎勵公職人員，而城市則利用 NFT 來籌集基礎設施發展資金。

Watch: Web3 is natural progression of technology

觀看：Web3 是科技的自然進步