Meta 与詹姆斯·卡梅隆的 Lightstorm Vision 合作开发 3D Metaverse 内容

尽管在前几个月面临挑战，Meta（纳斯达克股票代码：META）仍继续实现其虚拟宇宙雄心，宣布与广受好评的好莱坞导演的合资企业达成新协议，预计将显着改变娱乐行业以及用户消费媒体的方式。

Social media and entertainment company Meta Platforms (NASDAQ:META) is doubling down on its metaverse ambitions with a new partnership with Lightstorm Vision, a venture led by critically acclaimed Hollywood director James Cameron, to help content creators develop 3D content at a lower cost.

社交媒体和娱乐公司 Meta Platforms（纳斯达克股票代码：META）正在与广受好评的好莱坞导演詹姆斯·卡梅隆领导的 Lightstorm Vision 建立新的合作伙伴关系，加倍实现其虚拟世界的雄心，帮助内容创作者以更低的成本开发 3D 内容。

Lightstorm Vision will combine Cameron’s storytelling expertise with Meta’s cutting-edge mixed-reality headset, Meta Quest, as its exclusive hardware platform for immersive shows that extend beyond filmmaking to include concerts and live sports.

Lightstorm Vision 将 Cameron 的讲故事专业知识与 Meta 的尖端混合现实耳机 Meta Quest 相结合，作为其沉浸式表演的独家硬件平台，其范围不仅限于电影制作，还包括音乐会和现场体育赛事。

"I’m convinced we’re at a true, historic inflection point. Navigating that future with Meta will ensure all of us have the tools to create, experience, and enjoy new and mind-blowing forms of media,” said Cameron.

“我相信我们正处于一个真正的历史性转折点。与 Meta 一起引领未来将确保我们所有人都拥有创造、体验和享受令人兴奋的新媒体形式的工具，”卡梅伦说。

Lightstorm Vision has been developing 3D technologies for over three decades, while Meta previously explored NFTs before winding down the project and shifting its focus to the metaverse.

Lightstorm Vision 三十多年来一直致力于开发 3D 技术，而 Meta 在结束该项目并将重点转移到元宇宙之前曾探索过 NFT。

The company believes that the future of entertainment lies in the metaverse, which prompted it to double its investment in the sector. Meta is also continuing to ramp up its investments in both AI and the metaverse as it pushes the envelope of innovation.

该公司认为娱乐的未来在于虚拟宇宙，这促使其对该领域的投资增加了一倍。 Meta 还继续加大对人工智能和虚拟宇宙的投资，推动创新的发展。

Since 2020, Meta has been increasing its mixed-reality bets, spending billions to catch up with industry leaders. These wagers have paid off for the company, with mass adoption of its AI tools and its MR headsets continuing their march toward mainstream acceptance.

自 2020 年以来，Meta 一直在加大对混合现实的投入，斥资数十亿美元追赶行业领导者。这些赌注为该公司带来了回报，其人工智能工具和 MR 耳机得到了大规模采用，继续向主流接受迈进。

“From training for the trades, skill acquisition for surgeons, and athletes staying at the top of their game to education, entrepreneurship, and beyond, people are tapping into the power of virtual and mixed reality to make a significant impact on learning outcomes today,” Meta said in a statement.

“从行业培训、外科医生的技能获取、运动员在比赛中保持领先，到教育、创业等等，人们正在利用虚拟和混合现实的力量对当今的学习成果产生重大影响， ”梅塔在一份声明中说道。

Amid議論 over AI becoming a controversial tool in the entertainment industry, Meta expressed optimism that its partnership with Lightstorm Vision would help create and adopt ethical AI, given Cameron’s membership on the board of Stability AI.

在关于人工智能成为娱乐行业有争议的工具的争论中，考虑到卡梅伦是 Stability AI 董事会的成员，Meta 表示乐观，认为与 Lightstorm Vision 的合作将有助于创建和采用道德人工智能。

Carmaker Nissan to roll out NFT rewards; Nike shuts down digital collectible project

汽车制造商 Nissan 将推出 NFT 奖励；耐克关闭数字收藏项目

In other news, automobile manufacturer Nissan is planning to introduce a loyalty program that will involve NFTs.

在其他消息中，汽车制造商日产计划推出一项涉及 NFT 的忠诚度计划。

The loyalty program, called Nissan Passport Beta, will include an NFT lottery that aims to distribute over 5,000 digital car collectibles to fans in Japan, a country with high NFT adoption rates.

该忠诚度计划名为 Nissan Passport Beta，将包括 NFT 彩票，旨在向 NFT 采用率较高的日本粉丝分发 5,000 多件数字汽车收藏品。

The NFT giveaway, which will run until January 14, 2025, will feature digital representations of cars designed by the automaker and categorized into four types: futuristic cars, performance cars, classic cars, and “smart life.” These NFTs will be distributed randomly.

NFT 赠品将持续到 2025 年 1 月 14 日，将展示由汽车制造商设计的汽车的数字表示，并分为四种类型：未来汽车、性能汽车、经典汽车和“智能生活”。这些 NFT 将随机分配。

Apart from the collectibles, Nissan will offer additional perks like test-driving upcoming Nissan cars on a special track and getting early sneak peeks into upcoming offerings. While the lottery is random, users will get extra perks for providing feedback on the loyalty program.

除了收藏品之外，日产还将提供额外的福利，例如在特殊赛道上试驾即将推出的日产汽车，以及抢先体验即将推出的产品。虽然抽奖是随机的，但用户将因提供忠诚度计划反馈而获得额外福利。

As Nissan looks to NFTs to engage customers, Nike is pulling the plug on its RTFKT platform, three years after its acquisition.

随着 Nissan 寻求 NFT 来吸引客户，Nike 在收购 RTFKT 平台三年后，决定终止其 RTFKT 平台。

The platform saw the roll-out of NFT collections featuring digital representations of Nike sneakers that earned the company a total of $185 million in drops and re-sales.

该平台推出了以 Nike 运动鞋数字化形式呈现的 NFT 系列，为该公司赢得了总计 1.85 亿美元的降价和转售收入。

While the closure of the RTFKT platform raises questions about the future of NFTs, Nike has stated that this is not the end of the road for RTFKT, and the project will simply be transitioning into a relic of shifting fashion trends.

虽然 RTFKT 平台的关闭引发了人们对 NFT 未来的疑问，但 Nike 表示，这并不是 RTFKT 之路的终点，该项目只会转变为时尚潮流转变的遗迹。

“RTFKT isn’t ending,” a company spokesperson said. “It's becoming what it was always meant to be – an artifact of cultural revolution.”

“RTFKT 并没有结束，”公司发言人表示。 “它正在成为它本来的样子——文化大革命的产物。”

Meanwhile, Nike’s competitor Adidas is continuing to push the envelope in the NFT space with a new partnership with the STEPN Web3 app to reward users for meeting physical activity milestones.

与此同时，耐克的竞争对手阿迪达斯通过与 STEPN Web3 应用程序建立新的合作伙伴关系，继续挑战 NFT 领域的极限，以奖励达到体育活动里程碑的用户。

Upswing in Japan: NFT adoption on the rise in the Land of the Rising Sun

日本的崛起：NFT 在日本的采用率不断上升

Following the NFT bubble that burst in late 2021, global metrics have taken a hit, but digital collectibles are resurging in Japan. Several factors contribute to Japan's increasing NFT adoption figures, including a deep content pool and interest in anime and manga.

2021 年底 NFT 泡沫破裂后，全球指标受到打击，但数字收藏品在日本正在复苏。日本 NFT 采用率不断上升的因素有很多，包括丰富的内容库以及对动漫和漫画的兴趣。

Another reason is the Japanese culture of rewarding customers, with several enterprises using digital collectibles for recompensation. The government is also turning to NFTs to reward public officials, while cities are using NFTs to raise funds for infrastructure development.

另一个原因是日本奖励客户的文化，一些企业使用数字收藏品作为补偿。政府还利用 NFT 来奖励公职人员，而城市则利用 NFT 为基础设施发展筹集资金。

Watch: Web3 is natural progression of technology

观看：Web3 是技术的自然进步