模因已演變成加密賽的文化橋

因互聯網笑話被解僱的日子已經一去不復返了。市場的價值超過1000億美元

With a market that has carried its value above $100 billion, the memecoin space has become a popular gateway into the cryptosphere. But gone are the days when these ventures were dismissed as fleeting internet jokes.

由於市場價值超過1000億美元，Memecoin空間已成為通向加密賽的一個受歡迎的門戶。但是，這些冒險被視為短暫的互聯網笑話的日子已經一去不復返了。

Instead, memecoins have shown an impressive ability to endure and evolve, boasting a devoted fanbase who engage with the projects across multiple platforms.

取而代之的是，Memecoins表現出令人印象深刻的忍受和發展的能力，擁有一個虔誠的粉絲群，他與多個平台之間的項目互動。

This longevity is no coincidence. It’s the result of a strategic approach that combines the lightheartedness of memes with a deep understanding of how to engage first-time crypto users.

這種壽命不是巧合。這是一種戰略方法的結果，它結合了模因的輕鬆度和對如何吸引首次加密使用者的深入了解。

Here’s a closer look at the tactics that have helped propel memecoins into the mainstream.

這是對有助於將Memecoins推入主流的策略的仔細研究。

Internet memes carry a universal language that transcends borders and generations. They're the perfect medium for turning up the fun factor and forging emotional connections.

互聯網模因帶有一種超越邊界和幾代人的通用語言。它們是打開有趣因素和鍛造情感聯繫的理想媒介。

By attaching themselves to familiar icons or humorous themes, memecoins tap into existing fandoms and create a sense of belonging. This tactic is especially potent in bridging the Web2 world of social media, e-commerce and traditional finance with the emerging Web3 landscape of decentralized apps and digital assets.

通過將自己固定在熟悉的圖標或幽默主題上，Memecoins將其插入現有的狂熱者並創造歸屬感。這種策略尤其有效，可以通過新興的Web3景觀與分散的應用程序和數字資產的新興Web3景觀聯繫起來。

For first-time crypto users, memecoins present a lower barrier to entry. The lighthearted marketing campaigns and playful imagery remove some of the intimidation that often accompanies blockchain technology. While seasoned investors might feel comfortable with the technical aspects of crypto, the sheer entertainment value of memecoins can also convince newcomers to dip their toes into the space.

對於首次加密用戶，Memecoins提出了較低的進入障礙。輕鬆的營銷活動和有趣的圖像消除了通常伴隨區塊鏈技術的一些恐嚇。儘管經驗豐富的投資者可能對加密貨幣的技術方面感到滿意，但Memecoins的純粹娛樂價值也可以說服新移民將腳趾浸入空間。

Most successful memes benefit from simplicity. That’s why memecoin branding often relies on clear visuals and relatable storytelling, making it easier for novices to grasp the basic principles of crypto — wallet creation, trading and community engagement. This approach contrasts purely technical projects that can overwhelm potential users with jargon-heavy documentation and complicated onboarding steps.

大多數成功的模因受益於簡單性。這就是為什麼Memecoin品牌經常依靠清晰的視覺效果和相關的講故事的原因，使新手更容易掌握加密貨幣的基本原理 - 錢包的創造，交易和社區參與。這種方法與純粹的技術項目進行了對比，這些項目可能會使潛在用戶與術語重型文檔和復雜的入職步驟相反。

A new memecoin project called MEW takes this simplistic approach and combines it in an intriguing narrative by casting itself as a “cat in a dog’s world.” It adopts a friendly, underdog persona that resonates with audiences beyond crypto circles. This simplicity is appealing to individuals who might otherwise view blockchain as too complex or niche. Once engaged, new users are more receptive to learning about wallets, decentralized exchanges and other Web3 tools.

一個名為Mew的新的Memecoin項目採用了這種簡單的方法，並將其與“狗世界中的貓”一樣，將其結合在有趣的敘述中。它採用了一個友好的，失敗的角色，與加密cirtles以外的觀眾產生共鳴。這種簡單性吸引了那些可能認為區塊鏈過於復雜或利基的人。一旦參與，新用戶就會更容易學習錢包，分散交換和其他Web3工具。

Memecoins allow for multiplatform engagement, making them an enabling tool for connecting Web2 and Web3 worlds. For example, MEW does not limit itself to blockchain groups on Telegram or the ‘Crypto Twitter.’ Instead, the project ventures into spaces where mainstream audiences already gather: anime conventions, comic expos, gaming communities and fashion lines.

Memecoins允許乘以乘以互動，使其成為連接Web2和Web3世界的啟用工具。例如，MEW並不將自己限制在電報或“加密推特”上的區塊鏈組。取而代之的是，該項目冒險進入主流觀眾已經聚集的空間：動漫慣例，漫畫博覽會，遊戲社區和時尚系列。

By producing animated content, launching branded merchandise and partnering with key players, memecoin projects can embed themselves in cultural conversations that extend well beyond the cryptosphere.

通過製作動畫內容，推出品牌商品並與主要參與者合作，Memecoin項目可以將自己嵌入到遠遠超出加密層的文化對話中。

Encouraging convention attendees to learn about the project’s lore and perhaps earn their first MEW tokens is a straightforward way to spark curiosity among users who have never interacted with a blockchain. For those already familiar with crypto, the same approach reinforces brand loyalty and builds a sense of community.

鼓勵會議參與者了解該項目的知識，並可能贏得他們的第一個MEW代幣是一種直接的方式，可以激發從未與區塊鏈互動的用戶中的好奇心。對於那些已經熟悉加密的人，同樣的方法增強了品牌忠誠度並建立了社區感。

For any memecoin aiming to win over a broader audience, ease of use is a top priority. Choosing the right technical foundation can greatly influence adoption.

對於任何旨在贏得更廣泛觀眾的成人，易用性是重中之重。選擇正確的技術基礎可以極大地影響採用。

MEW opted for Solana to leverage its scalability and user-friendly infrastructure. Faster transaction times and lower fees reduce frustration for newcomers who might be testing the waters. A smooth onboarding process encourages people to stay engaged rather than abandon the project due to confusing steps or high transaction costs.

Mew選擇了Solana來利用其可擴展性和用戶友好的基礎架構。更快的交易時間和較低的費用減少了可能正在測試水域的新移民的挫敗感。平穩的入職過程會鼓勵人們保持參與度，而不是放棄該項目，這是因為台階或高交易成本令人困惑。

Moreover, accessible wallets and intuitive interfaces are critical when targeting Web2 audiences. These users expect apps to function seamlessly. By working with user-focused wallets that feature clear tutorials, memecoin projects can demystify the process of storing digital assets. Once people realize how straightforward it can be, the leap from Web2 to Web3 becomes less daunting.

此外，針對Web2受眾時，可訪問的錢包和直觀接口至關重要。這些用戶期望應用程序無縫運行。通過使用具有清晰教程的用戶以用戶為中心的錢包，MemeCoin項目可以使數字資產的過程神秘化。一旦人們意識到它的直接狀態，從Web2到Web3的飛躍就會變得不那麼艱鉅。

Evolving into a durable cultural brand is the most ambitious goal for any memecoin project. After the launch and the initial hype, it takes a thoughtful approach to storytelling and lore to sustain the growth.

對於任何Memecoin項目來說，發展成為耐用的文化品牌是最雄心勃勃的目標。在發布和最初的炒作之後，它採取了深思熟慮的講故事和傳說來維持增長的方法。

MEW’s extensive narrative world and collaborative approach motivate fans to return. This depth of content positions a memecoin as an entertainment franchise with broad appeal. When done right, the result is a cross-generational phenomenon. Younger fans might be drawn to the playful artwork and short animated clips, while older fans could appreciate the nods to classic storytelling or broader cultural references.

Mew廣泛的敘事世界和協作方法激勵粉絲回來。內容深度將模因作為具有廣泛吸引力的娛樂特許經營權。正確完成後，結果是跨代現象。年輕的粉絲可能會吸引嬉戲的藝術品和簡短的動畫剪輯，而年長的粉絲可以欣賞經典講故事或更廣泛的文化參考的點頭。

While traditional finance tends to focus on risk management and regulatory hurdles, memecoins invite newcomers to experience the fun and creative side of crypto.

儘管傳統財務傾向於專注於風險管理和監管障礙，但Memecoins邀請新移民體驗加密貨幣的有趣和創造性的一面。

Projects like MEW demonstrate how humor, pop culture references and strong narratives can transform the onboarding process for everyday consumers. Through immersive events, accessible technology and a commitment to building relatable lore, memecoins can bring a level of inclusivity to Web3 that purely technical ventures often miss.

像Mew這樣的項目展示了幽默，流行文化參考和強大的敘述如何改變日常消費者的入職過程。通過沉浸式活動，無障礙技術和致力於建立相關知識的承諾，Memecoins可以為Web3帶來一定程度的包容性。