模因已演变成加密赛的文化桥

因互联网笑话被解雇的日子已经一去不复返了。市场的价值超过1000亿美元

With a market that has carried its value above $100 billion, the memecoin space has become a popular gateway into the cryptosphere. But gone are the days when these ventures were dismissed as fleeting internet jokes.

由于市场价值超过1000亿美元，Memecoin空间已成为通向加密赛的一个受欢迎的门户。但是，这些冒险被视为短暂的互联网笑话的日子已经一去不复返了。

Instead, memecoins have shown an impressive ability to endure and evolve, boasting a devoted fanbase who engage with the projects across multiple platforms.

取而代之的是，Memecoins表现出令人印象深刻的忍受和发展的能力，拥有一个虔诚的粉丝群，他与多个平台之间的项目互动。

This longevity is no coincidence. It’s the result of a strategic approach that combines the lightheartedness of memes with a deep understanding of how to engage first-time crypto users.

这种寿命不是巧合。这是一种战略方法的结果，它结合了模因的轻松度和对如何吸引首次加密使用者的深入了解。

Here’s a closer look at the tactics that have helped propel memecoins into the mainstream.

这是对有助于将Memecoins推入主流的策略的仔细研究。

Internet memes carry a universal language that transcends borders and generations. They're the perfect medium for turning up the fun factor and forging emotional connections.

互联网模因带有一种超越边界和几代人的通用语言。它们是打开有趣因素和锻造情感联系的理想媒介。

By attaching themselves to familiar icons or humorous themes, memecoins tap into existing fandoms and create a sense of belonging. This tactic is especially potent in bridging the Web2 world of social media, e-commerce and traditional finance with the emerging Web3 landscape of decentralized apps and digital assets.

通过将自己固定在熟悉的图标或幽默主题上，Memecoins将其插入现有的狂热者并创造归属感。这种策略尤其有效，可以通过新兴的Web3景观与分散的应用程序和数字资产的新兴Web3景观联系起来。

For first-time crypto users, memecoins present a lower barrier to entry. The lighthearted marketing campaigns and playful imagery remove some of the intimidation that often accompanies blockchain technology. While seasoned investors might feel comfortable with the technical aspects of crypto, the sheer entertainment value of memecoins can also convince newcomers to dip their toes into the space.

对于首次加密用户，Memecoins提出了较低的进入障碍。轻松的营销活动和有趣的图像消除了通常伴随区块链技术的一些恐吓。尽管经验丰富的投资者可能对加密货币的技术方面感到满意，但Memecoins的纯粹娱乐价值也可以说服新移民将脚趾浸入空间。

Most successful memes benefit from simplicity. That’s why memecoin branding often relies on clear visuals and relatable storytelling, making it easier for novices to grasp the basic principles of crypto — wallet creation, trading and community engagement. This approach contrasts purely technical projects that can overwhelm potential users with jargon-heavy documentation and complicated onboarding steps.

大多数成功的模因受益于简单性。这就是为什么Memecoin品牌经常依靠清晰的视觉效果和相关的讲故事的原因，使新手更容易掌握加密货币的基本原理 - 钱包的创造，交易和社区参与。这种方法与纯粹的技术项目进行了对比，这些项目可能会使潜在用户与术语重型文档和复杂的入职步骤相反。

A new memecoin project called MEW takes this simplistic approach and combines it in an intriguing narrative by casting itself as a “cat in a dog’s world.” It adopts a friendly, underdog persona that resonates with audiences beyond crypto circles. This simplicity is appealing to individuals who might otherwise view blockchain as too complex or niche. Once engaged, new users are more receptive to learning about wallets, decentralized exchanges and other Web3 tools.

一个名为Mew的新的Memecoin项目采用了这种简单的方法，并将其与“狗世界中的猫”一样，将其结合在有趣的叙述中。它采用了一个友好的，失败的角色，与加密cirtles以外的观众产生共鸣。这种简单性吸引了那些可能认为区块链过于复杂或利基的人。一旦参与，新用户就会更容易学习钱包，分散交换和其他Web3工具。

Memecoins allow for multiplatform engagement, making them an enabling tool for connecting Web2 and Web3 worlds. For example, MEW does not limit itself to blockchain groups on Telegram or the ‘Crypto Twitter.’ Instead, the project ventures into spaces where mainstream audiences already gather: anime conventions, comic expos, gaming communities and fashion lines.

Memecoins允许乘以乘以互动，使其成为连接Web2和Web3世界的启用工具。例如，MEW并不将自己限制在电报或“加密推特”上的区块链组。取而代之的是，该项目冒险进入主流观众已经聚集的空间：动漫惯例，漫画博览会，游戏社区和时尚系列。

By producing animated content, launching branded merchandise and partnering with key players, memecoin projects can embed themselves in cultural conversations that extend well beyond the cryptosphere.

通过制作动画内容，推出品牌商品并与主要参与者合作，Memecoin项目可以将自己嵌入到远远超出加密层的文化对话中。

Encouraging convention attendees to learn about the project’s lore and perhaps earn their first MEW tokens is a straightforward way to spark curiosity among users who have never interacted with a blockchain. For those already familiar with crypto, the same approach reinforces brand loyalty and builds a sense of community.

鼓励会议参与者了解该项目的知识，并可能赢得他们的第一个MEW代币是一种直接的方式，可以激发从未与区块链互动的用户中的好奇心。对于那些已经熟悉加密的人，同样的方法增强了品牌忠诚度并建立了社区感。

For any memecoin aiming to win over a broader audience, ease of use is a top priority. Choosing the right technical foundation can greatly influence adoption.

对于任何旨在赢得更广泛观众的成人，易用性是重中之重。选择正确的技术基础可以极大地影响采用。

MEW opted for Solana to leverage its scalability and user-friendly infrastructure. Faster transaction times and lower fees reduce frustration for newcomers who might be testing the waters. A smooth onboarding process encourages people to stay engaged rather than abandon the project due to confusing steps or high transaction costs.

Mew选择了Solana来利用其可扩展性和用户友好的基础架构。更快的交易时间和较低的费用减少了可能正在测试水域的新移民的挫败感。平稳的入职过程会鼓励人们保持参与度，而不是放弃该项目，这是因为台阶或高交易成本令人困惑。

Moreover, accessible wallets and intuitive interfaces are critical when targeting Web2 audiences. These users expect apps to function seamlessly. By working with user-focused wallets that feature clear tutorials, memecoin projects can demystify the process of storing digital assets. Once people realize how straightforward it can be, the leap from Web2 to Web3 becomes less daunting.

此外，针对Web2受众时，可访问的钱包和直观接口至关重要。这些用户期望应用程序无缝运行。通过使用具有清晰教程的用户以用户为中心的钱包，MemeCoin项目可以使数字资产的过程神秘化。一旦人们意识到它的直接状态，从Web2到Web3的飞跃就会变得不那么艰巨。

Evolving into a durable cultural brand is the most ambitious goal for any memecoin project. After the launch and the initial hype, it takes a thoughtful approach to storytelling and lore to sustain the growth.

对于任何Memecoin项目来说，发展成为耐用的文化品牌是最雄心勃勃的目标。在发布和最初的炒作之后，它采取了深思熟虑的讲故事和传说来维持增长的方法。

MEW’s extensive narrative world and collaborative approach motivate fans to return. This depth of content positions a memecoin as an entertainment franchise with broad appeal. When done right, the result is a cross-generational phenomenon. Younger fans might be drawn to the playful artwork and short animated clips, while older fans could appreciate the nods to classic storytelling or broader cultural references.

Mew广泛的叙事世界和协作方法激励粉丝回来。内容深度将模因作为具有广泛吸引力的娱乐特许经营权。正确完成后，结果是跨代现象。年轻的粉丝可能会吸引嬉戏的艺术品和简短的动画剪辑，而年长的粉丝可以欣赏经典讲故事或更广泛的文化参考的点头。

While traditional finance tends to focus on risk management and regulatory hurdles, memecoins invite newcomers to experience the fun and creative side of crypto.

尽管传统财务倾向于专注于风险管理和监管障碍，但Memecoins邀请新移民体验加密货币的有趣和创造性的一面。

Projects like MEW demonstrate how humor, pop culture references and strong narratives can transform the onboarding process for everyday consumers. Through immersive events, accessible technology and a commitment to building relatable lore, memecoins can bring a level of inclusivity to Web3 that purely technical ventures often miss.

像Mew这样的项目展示了幽默，流行文化参考和强大的叙述如何改变日常消费者的入职过程。通过沉浸式活动，无障碍技术和致力于建立相关知识的承诺，Memecoins可以为Web3带来一定程度的包容性。