Hey 社群媒體應用程式透過 Web3 授權徹底改變了創作者所有權

Lens web3 平台上的社群媒體應用程式 Hey 推出了三種創作者授權代碼：商業用途、個人用途和 CC0（不保留權利）。這些許可證授予創作者對內容所有權、使用、歸屬和收入分享的控制權。這項舉措標誌著向可自訂和所有權友善社交媒體的轉變，使用戶能夠決定其內容的使用和分發方式。

Hey Social Media App Embraces Creator Ownership with Web3 Licenses

Hey 社群媒體應用程式透過 Web3 授權擁抱創作者所有權

The social media platform Hey has made a significant move towards empowering content creators by integrating three creator license codes on its platform Lens, which is built on the web3 paradigm. These licenses provide users with granular control over their digital creations, including commercial and personal use rights as well as no-rights-reserved (CC0) options.

社群媒體平台 Hey 在其基於 web3 範式構建的 Lens 平台上整合了三個創作者授權程式碼，在增強內容創作者能力方面邁出了重大一步。這些許可證為使用者提供了對其數位創作的精細控制，包括商業和個人使用權以及無權利保留 (CC0) 選項。

The commercial use license enables creators to monetize their content through advertising or other revenue streams. The personal use license restricts usage to non-commercial purposes, such as sharing content with friends and family. The CC0 license, on the other hand, offers the most open permissions, allowing users to freely share and adapt the content without any restrictions on usage or attribution.

商業使用許可使創作者能夠透過廣告或其他收入來源將其內容貨幣化。個人使用授權將使用限制為非商業目的，例如與朋友和家人分享內容。另一方面，CC0授權提供最開放的權限，允許使用者自由分享和改編內容，而不受任何使用或歸屬的限制。

"These licenses represent a pivotal step towards a more programmable, interoperable, and ownership-centric social media experience," said Christina Beltramini, Head of Growth and Partnerships at Aave. "They are essential for fostering a future of collaborative content creation and creativity."

Aave 成長與合作夥伴主管 Christina Beltramini 表示：“這些許可證代表著朝著更加可編程、可互操作和以所有權為中心的社交媒體體驗邁出了關鍵一步。” “它們對於培育協作內容創作和創造力的未來至關重要。”

Lens, a project from Avara (formerly known as Aave Companies), launched its V2 on the Polygon blockchain network in November 2023. The update introduced on-chain metadata licensing, enabling users to specify usage terms and conditions for their content across the Lens ecosystem. This allows creators to retain ownership and control over their digital assets, ensuring their rights are respected and protected.

Lens 是Avara（以前稱為Aave Companies）的一個項目，於2023 年11 月在Polygon 區塊鏈網路上推出了V2。更新引入了鏈上元資料許可，使用戶能夠在Lens 生態系統中指定其內容的使用條款和條件。這使得創作者能夠保留對其數位資產的所有權和控制權，確保他們的權利受到尊重和保護。

Lens operates as a decentralized "social graph," providing users with a permissionless platform where they can connect with others and own their social data. This data can be easily transferred and integrated with external applications, allowing creators to seamlessly move their content, followers, and other social assets across different platforms.

Lens 作為一個去中心化的「社交圖譜」運作，為用戶提供一個無需許可的平台，他們可以在其中與他人聯繫並擁有自己的社交數據。這些數據可以輕鬆傳輸並與外部應用程式集成，從而使創作者能夠在不同平台上無縫移動其內容、追蹤者和其他社交資產。

The integration of these creator license codes on Lens marks a significant advancement in the evolution of social media. It empowers creators to establish clear terms for content usage, protect their intellectual property rights, and participate in the emerging web3 economy where ownership and control over digital assets is paramount.

這些創作者許可代碼在 Lens 上的整合標誌著社交媒體發展的重大進步。它使創作者能夠制定明確的內容使用條款，保護其智慧財產權，並參與新興的 web3 經濟，其中數位資產的所有權和控制權至關重要。