Google（納斯達克股票代碼：GOOGL）公佈新政策更新，加強打擊人工智慧產生的露骨內容

這家科技巨頭在聲明中透露，它將降低谷歌搜尋中明顯深度造假的結果，以在攻擊性事件激增的情況下保護受害者免受不良行為者的侵害。

Google (NASDAQ:GOOGL) has announced new policy updates in an effort to bolster its fight against artificial intelligence (AI)-generated content that depicts individuals in explicit contexts without their permission.

Google（納斯達克股票代碼：GOOGL）宣布了新的政策更新，以加強對人工智慧（AI）生成的內容的打擊，這些內容在未經個人許可的情況下在明確的背景下描繪個人。

In a statement on Monday, the tech giant said it will begin demoting explicit deepfakes in Google Search results in a bid to protect victims from bad actors, especially amid a spike in offensive incidents. According to Google, the latest tools against deepfakes enhance its existing policies, with the most drastic change being the ease of filing complaints.

這家科技巨頭在周一的聲明中表示，將開始降低谷歌搜尋結果中明顯的深度造假行為，以保護受害者免受不良行為者的侵害，特別是在攻擊性事件激增的情況下。谷歌表示，最新的反深度偽造工具增強了其現有政策，其中最顯著的變化是提出投訴的便利性。

While victims have always had the right to request takedowns of non-consensual fake content from Google Search, the latest improvements will now allow them to easily report offending websites. Google’s statement said the company will also remove duplicates of the derogatory content on the web, building on its experiments with other illicit content.

雖然受害者一直有權要求從 Google 搜尋中刪除未經同意的虛假內容，但最新的改進現在使他們能夠輕鬆舉報違規網站。谷歌聲明稱，該公司還將在對其他非法內容進行實驗的基礎上刪除網路上重複的貶義內容。

"These efforts are designed to give people added peace of mind, especially if they’re concerned about similar content about them popping up in the future," the statement reads.

聲明中寫道：“這些努力旨在讓人們更加安心，特別是如果他們擔心未來會出現有關他們的類似內容。”

The second line of defense in Google’s arsenal against deepfakes is an enhancement in the Search ranking system. Google believes its decision to build systems that rank quality information at the top of Search may be "the best protection against harmful content."

谷歌抵禦深度造假的第二道防線是搜尋排名系統的增強。谷歌認為，其建立將高品質資訊排在搜尋頂部的系統的決定可能是「針對有害內容的最佳保護」。

Going forward, the search giant said it will push AI-generated NSFW (not safe for work) content lower in its rankings to stifle its distribution. For searches involving specific names, Google says it will promote high-quality, non-explicit content to drown out the exposure to AI-generated deepfakes.

展望未來，這家搜尋巨頭表示，它將把人工智慧生成的 NSFW（工作不安全）內容的排名降低，以抑制其傳播。對於涉及特定名稱的搜索，谷歌表示將推廣高品質、非露骨的內容，以掩蓋人工智慧生成的深度偽造品的風險。

There are plans to outrightly demote websites that have a slew of reports against them for AI deepfakes, smothering their circulation and distribution from the source.

有計劃徹底降級那些有大量針對人工智慧深度造假報告的網站，從源頭扼殺牠們的流通和分發。

Combined, the features are expected to reduce incidents by up to 70%, but the company notes that the fight is far from finished. For now, Google continues to grapple with distinguishing between consensual and non-consensual deepfakes, as search engines are unable to make the distinction.

綜合起來，這些功能預計將減少高達 70% 的事故，但該公司指出，戰鬥還遠未結束。目前，谷歌仍在努力區分共識和非共識的深度偽造，因為搜尋引擎無法區分。

"These changes are major updates to our protections on Search, but there’s more work to do to address this issue, and we’ll keep developing new solutions to help people affected by this content," said Google.

谷歌表示：“這些變化是我們對搜尋保護的重大更新，但解決這個問題還有更多工作要做，我們將繼續開發新的解決方案來幫助受此內容影響的人。”

In search for the final solution

尋找最終的解決方案

Speaking to the matter, Google executives said the new initiatives are not the silver bullets to solve the issue of AI-generated explicit content, arguing that industry-wide partnerships may be the way out. Several tech giants are exploring common strategies to deal with the scourge as they walk the fine line between censoring free speech and protecting users.

谷歌高層在談到此事時表示，新措施並不是解決人工智慧生成露骨內容問題的靈丹妙藥，他們認為全產業的合作關係可能是出路。幾家科技巨頭正在探索應對這一禍害的共同策略，同時在審查言論自由和保護用戶之間保持平衡。

Regulators are also stepping into the fray to protect victims following the rollout of new playbooks for AI developers and users. On the other hand, experts argue that integrating AI with blockchain technology may allow search engines to confirm the authenticity of AI-generated content to protect victims.

在為人工智慧開發者和使用者推出新的手冊後，監管機構也加入了保護受害者的鬥爭。另一方面，專家認為，將人工智慧與區塊鏈技術結合可能會讓搜尋引擎確認人工智慧生成內容的真實性，以保護受害者。

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為了讓人工智慧(AI) 在法律範圍內正常工作並在面臨日益嚴峻的挑戰時蓬勃發展，它需要整合一個企業區塊鏈系統，以確保資料輸入品質和所有權- 使其能夠保證資料安全，同時也保證不變性資料的。請參閱 CoinGeek 對這項新興技術的報導，了解更多為什麼企業區塊鏈將成為人工智慧的支柱。

Watch: Transformative AI applications are coming

觀看：變革性人工智慧應用即將到來

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區塊鏈新手？請參閱 CoinGeek 的區塊鏈初學者部分，這是了解更多有關區塊鏈技術的終極資源指南。