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在持續的爭論中,遊戲高層預測代幣經濟學將在產業中繼續使用。 Illuvium 創辦人 Kieran Warwick 強調透過空投獲得市場份額,但強調遊戲品質至關重要。 LongHash Ventures 創辦人 Shi Khai Wei 強調了永續經濟和有趣的遊戲對長壽的重要性,Axie Infinity 的成功就是例證。
Cryptocurrency Adoption in Gaming: Industry Executives Forecast Expansion Amidst Ongoing Debate
加密貨幣在遊戲中的採用:行業高管預測加密貨幣在持續爭論中的擴張
As the debate over the integration of "tokenomics" into gaming experiences rages on, industry executives remain steadfast in their belief that gaming studios will continue to leverage airdrops and other incentives to attract players and expand their player base.
隨著「代幣經濟學」融入遊戲體驗的爭論愈演愈烈,業界高層仍然堅信遊戲工作室將繼續利用空投和其他激勵措施來吸引玩家並擴大玩家基礎。
Prioritizing Fun and Gameplay Quality: A Paramount Consideration
優先考慮樂趣和遊戲品質:首要考慮因素
While recognizing the efficacy of token incentives in capturing market share, gaming studio Illuvium's founder, Kieran Warwick, underscores the paramount importance of prioritizing fun and gameplay quality. He asserts that games devoid of these fundamental elements are destined to fail.
遊戲工作室 Illuvium 的創始人 Kieran Warwick 認識到代幣激勵在獲取市場份額方面的功效,同時強調優先考慮樂趣和遊戲品質的重要性。他斷言,缺乏這些基本要素的遊戲注定會失敗。
"The problem with that is if you're using it as a marketing tool and you don't have a good product to back it up, then your retention is abysmal," Warwick emphasizes.
「問題在於,如果你將其用作行銷工具,並且沒有好的產品來支持它,那麼你的保留率就會很糟糕,」沃里克強調。
LongHash Ventures founder, Shi Khai Wei, echoes this sentiment, stressing the pivotal role of enjoyment in gaming experiences. Despite the acquisitive advantages of token incentives, Wei contends that sustainable economics and engaging gameplay are indispensable for a game's success.
LongHash Ventures 創辦人 Shi Khai Wei 也同意這個觀點,強調享受在遊戲體驗中的關鍵角色。儘管代幣激勵具有獲取優勢,但魏認為,可持續的經濟和引人入勝的遊戲玩法對於遊戲的成功是不可或缺的。
"Crypto is very good at acquiring users because of incentives — we have airdrops, play-to-earn mechanics, and speculative elements, but to keep the players there, you need to have fun gameplay," Wei asserts.
「由於激勵措施,加密貨幣非常擅長獲取用戶——我們有空投、玩賺錢機制和投機元素,但為了留住玩家,你需要有有趣的遊戲玩法,」魏斷言。
Axie Infinity: A Triumphant Tale of Blockchain Gaming
Axie Infinity:區塊鏈遊戲的勝利故事
Axie Infinity stands as a beacon of achievement in the realm of blockchain video games. However, challenges such as a $650 million bridge hack have posed formidable obstacles for its creator, Sky Mavis, in retaining users post-bear market.
Axie Infinity 是區塊鏈電玩領域的成就燈塔。然而,諸如 6.5 億美元的橋樑駭客攻擊等挑戰,為其創建者 Sky Mavis 在熊市後留住用戶帶來了巨大的障礙。
Wei underscores the significance of implementing sustainable economics, attracting the right player demographic, and incentivizing enjoyable gameplay as key factors for a game's survival in the competitive gaming landscape.
Wei 強調了實施永續經濟、吸引合適的玩家群體以及激勵愉快的遊戲玩法的重要性,這些都是遊戲在競爭性遊戲領域生存的關鍵因素。
The Allure of Financial Incentives
財務激勵的魅力
While acknowledging that token incentives may attract airdrop farmers rather than genuine gamers, Warwick views them as a crucial tool for expanding the player base. He points to the heightened attention garnered from individuals active in the gaming space as a positive outcome of token incentives.
雖然沃里克承認代幣激勵措施可能會吸引空投農民而不是真正的遊戲玩家,但他認為代幣激勵措施是擴大玩家基礎的重要工具。他指出,代幣激勵的正面成果是遊戲領域活躍人士的高度關注。
Illuvium's recent initiative, releasing 200,000 ILV tokens valued at approximately $25 million for its Play-to-Airdrop program, exemplifies this strategy.
Illuvium 最近的舉措是為其 Play-to-Airdrop 計劃發行 20 萬個 ILV 代幣,價值約 2,500 萬美元,這就是這項策略的例證。
Accelerating GameFi Adoption
加速 GameFi 的採用
Gabby Dizon, CEO of Yield Guild Games, emphasizes the potential of airdrops to accelerate the adoption of GameFi (gaming decentralized finance). However, Dizon notes that financial returns may not be the primary motivation for all gamers.
Yield Guild Games 執行長 Gabby Dizon 強調了空投在加速 GameFi(遊戲去中心化金融)採用的潛力。然而,迪宗指出,經濟回報可能並不是所有遊戲玩家的主要動機。
Despite being several years behind traditional gaming, Dizon and Warwick anticipate rapid progress in the GameFi sector, driven by blockchain's faster innovation rate compared to traditional gaming.
儘管比傳統遊戲落後了幾年,但 Dizon 和 Warwick 預計,在區塊鏈比傳統遊戲更快的創新速度的推動下,GameFi 領域將取得快速進展。
The Path to Dominance
統治之路
Warwick highlights the time-consuming process of building intellectual property (IP) in the gaming industry, noting that leading gaming studios are only halfway through this process. He emphasizes the need for persistence and anticipates the emergence of a dominant GameFi title that will propel the sector forward, mirroring the impact of Clash of Clans and Candy Crush in the early 2010s.
Warwick 強調了遊戲產業建立智慧財產權 (IP) 的耗時過程,並指出領先的遊戲工作室只完成了這一過程的一半。他強調堅持的必要性,並預計 GameFi 主導遊戲的出現將推動該行業向前發展,就像 2010 年代初期《部落衝突》和《糖果粉碎傳奇》的影響一樣。
Yield Guild Games envisions a future where blockchain games attain the same quality as traditional gaming giants and aims to facilitate this advancement through its decentralized network of gaming guilds.
Yield Guild Games 設想未來區塊鏈遊戲將達到與傳統遊戲巨頭相同的質量,並旨在透過其去中心化的遊戲公會網路促進這一進步。
The Future of GameFi
GameFi 的未來
Despite uncertainties, Wei expresses confidence in the GameFi industry's potential, predicting the release of an AAA-standard game in 2024.
儘管存在不確定性,Wei 對 GameFi 產業的潛力表示信心,並預測 AAA 標準遊戲將於 2024 年發布。
In conclusion, while the integration of token incentives into gaming experiences may face skepticism from some gamers, industry executives believe that such strategies will persist as gaming studios strive to attract and retain players in the evolving landscape of GameFi.
總之,雖然將代幣激勵融入遊戲體驗可能會面臨一些遊戲玩家的懷疑,但產業高層認為,隨著遊戲工作室努力在不斷發展的GameFi 環境中吸引和留住玩家,這種策略將持續下去。
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