Bumble Bee Foods 利用區塊鏈實現鮪魚的完整可追溯性

海鮮供應商 Bumble Bee Foods 與 SAP 合作，利用區塊鏈追蹤黃鰭鮪魚從印尼洋到消費者餐桌的旅程。使用 SAP Cloud Platform 區塊鏈服務，客戶可以掃描產品上的二維碼，立即接收漁獲量、捕獲點和涉及的漁業社區等訊息，確保真實性、新鮮度和可持續性。

Bumble Bee Foods Embraces Blockchain Technology for Comprehensive Tuna Traceability

Bumble Bee Foods 採用區塊鏈技術實現鮪魚全面可追溯性

In a significant advancement for seafood traceability, North American seafood industry leader Bumble Bee Foods has implemented SAP Cloud Platform Blockchain service to meticulously monitor the journey of yellowfin tuna from the Indonesian ocean to the consumer's plate.

北美海鮮產業領導者 Bumble Bee Foods 實施了 SAP Cloud Platform 區塊鏈服務，以細緻監控黃鰭鮪魚從印尼海洋到消費者餐桌上的整個過程，在海鮮可追溯性方面取得了重大進展。

This innovative solution empowers customers to access a wealth of information by simply scanning a QR code on the product packaging using their smartphones. The blockchain technology unveils crucial details such as the catch's size, the exact location of capture, and the fishing community responsible for harvesting it. Additionally, consumers gain valuable insights into the tuna's authenticity, freshness, safety, and adherence to fair trade fishing practices and sustainability standards.

這項創新解決方案使客戶只需使用智慧型手機掃描產品包裝上的二維碼即可獲取大量資訊。區塊鏈技術揭示了重要的細節，例如漁獲量、捕獲的確切位置以及負責捕撈的漁業社區。此外，消費者還可以深入了解鮪魚的真實性、新鮮度、安全性以及對公平貿易捕撈實踐和永續性標準的遵守情況。

"Our company has consistently been at the forefront of tracing our seafood products," remarked Bumble Bee Foods' Chief Information Officer, Tony Costa. "By integrating SAP's blockchain technology, we can significantly enhance our efforts towards complete transparency for consumers and customers. This assures them that the fish they purchase is fresh and sustainably sourced, in line with our unwavering commitment to the International Seafood Sustainability Foundation."

「我們公司一直走在海鮮產品追蹤的最前沿，」Bumble Bee Foods 資訊長 Tony Costa 說。 「透過整合SAP 的區塊鏈技術，我們可以顯著加強努力，為消費者和客戶實現完全透明。這可以確保他們購買的魚是新鮮的且來源可持續，符合我們對國際海鮮永續發展基金會的堅定承諾。”

Oliver Betz, a representative from SAP, lauded the potential of blockchain to revolutionize the food industry. "This solution exemplifies how blockchains can be harnessed to transform the future of food. It establishes transparency and traceability throughout the entire food supply chain, spanning from the ocean, through the cold chain, to the warehouse, store, and ultimately, our tables. By assisting businesses like Bumble Bee in realizing innovation, we empower consumers' desire for knowledge and bolster their trust in the brands they rely on."

SAP 代表 Oliver Betz 盛讚區塊鏈徹底改變食品產業的潛力。 「該解決方案體現瞭如何利用區塊鏈來改變食品的未來。它在整個食品供應鏈中建立了透明度和可追溯性，從海洋、冷鏈到倉庫、商店，最後到我們的餐桌。透過協助Bumble Bee 等企業實現創新，我們增強了消費者對知識的渴望，並增強了他們對所依賴品牌的信任。”

This groundbreaking initiative was initially reported by Coin Rivet. Bumble Bee Foods' adoption of blockchain technology demonstrates a commitment to providing consumers with verifiable information about the origin and ethical sourcing of their seafood products, ensuring the highest standards of quality and sustainability.

這項突破性舉措最初由 Coin Rivet 報告。 Bumble Bee Foods 採用區塊鏈技術表明了其致力於為消費者提供有關其海鮮產品的來源和道德採購的可驗證資訊的承諾，確保最高的品質和可持續性標準。