Brave Search 是 Google 和 Bing 的注重隱私的替代品，為使用者提供獨立的網路索引，以避免對第三方的依賴。出於對隱私的承諾，Brave 預設不會收集使用者資料。創新功能增強了搜尋體驗，例如用於即時見解的討論和用於個人化過濾的Goggles。由人工智慧驅動的摘要器透過提供搜尋結果的簡明摘要來節省時間。
Brave Search 101: Everything You Need To Know
Richard Goodwin
04/01/24 • 9 min read
《勇敢的搜尋 101：您需要了解的一切》理查德·古德溫 04/01/24 • 閱讀時間 9 分鐘
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Key Takeaways: What is Brave Search?
Brave Search is a privacy-focused search engine alternative to Google and Bing
It uses an independent web index to serve most search results without relying on third parties
Brave Search doesn’t collect user data by default, prioritizing user privacy
Innovative features like Discussions and Goggles enhance the search experience
The AI-powered Summarizer saves time by providing concise summaries of search results
Table of Contents
[Open][Close]
What is Brave Search?
How Brave Ads Work
Becoming Default
Brave Search Features
An Independent Web Index
Privacy at the Forefront
Brave Search Premium
Discussions Feature
Customization with Goggles
Brave Leo AI & AI-Powered Summarizer
Is Brave Search A Viable Google Alternative?
The reciprocity principle is a powerful thing. Most of the time it is spoken about only in marketing circles, where things like conversion rate optimisation and opt-in forms are important. But for me, Google is probably the most brilliant example of the power of the reciprocity principle in action.
Pin Key 重點：什麼是 Brave Search？ Brave Search 是替代Google 和Bing 的注重隱私的搜尋引擎它使用獨立的網路索引來提供大多數搜尋結果，而不依賴第三方Brave Search 預設不收集用戶數據，優先考慮用戶隱私討論和Goggles 等創新功能增強搜尋體驗AI 驅動的摘要器透過提供簡潔的搜尋結果摘要來節省時間目錄[開啟][關閉]什麼是Brave Search？Brave 廣告如何運作成為預設Brave Search 功能獨立的網路索引最前沿的隱私Brave Search Premium 討論功能自訂使用 GogglesBrave Leo AI 和 AI 支援的摘要器 Brave Search 是可行的 Google 替代方案嗎？互惠原則是一個強大的東西。大多數時候，它只在行銷圈裡談論，其中諸如轉換率優化和選擇加入形式之類的事情很重要。但對我來說，谷歌可能是體現互惠原則的力量的最出色的例子。
Google is free, its services are free, and it has helped more people find out more things than anything else ever invented by humans. It processes nearly 9 billion queries every single day.
But there’s a catch: when you use Google, you’re not a customer or even a patron. You are the product – or, more specifically, your data is.
但有個問題：當你使用 Google 時，你不是客戶，甚至不是贊助者。您就是產品，或者更具體地說，您的資料就是。
Google gives you everything you could ever possibly want for free because it wants you to opt into its services so that it can harvest your data for use inside its real business: advertising. Most people, either because they’re unaware or simply don’t care, are fine with this tradeoff.
For people that do care about protecting their data, there is Brave and its privacy-focussed alternative search engine, Brave Search. Generally speaking, I prefer Brave and Brave Search to DuckDuckGo – it has less tracking by default.
Brave Search’s journey began with Brave Software’s acquisition of Tailcat, a privacy-focused search engine developed by Cliqz. This acquisition laid the foundation for Brave Search, which aimed to provide users with search results generated from its own independent index.
By reducing reliance on third-party providers, Brave Search took a bold step towards offering a more private search experience. By owning its search engine, Brave can also monetize properly with its own, custom ad network.
Regardless of your view of adverts, search engines need to make money. Brave’s ad platform – like its browser – is built on a privacy-first approach to ads. It works with big brands from all over the globe and, compared to Google and Bing, the ads themselves are far less distracting. Brave tends to use simple, text-based ads.
Brave Ads reconnects users with advertisers and enables direct relationships where users and brands meet on their own terms. Users set preferences for privacy-respecting ads, choosing when, where and how often to engage. Advertisers signal care for customers by respecting these choices, building goodwill and trust. No trackers or cookies are ever used. Ultimately, both parties benefit from Brave’s model of transparency and control over online experiences.
Unlike other platforms that collect your personal data, browsing history, and location to target ads, Brave Ads keep everything on your device. Your information never leaves your hands.
But here’s the kicker: you can actually earn money by viewing Brave Ads. That’s right, by enabling Brave Rewards, you’ll receive 70% of the ad revenue in the form of Basic Attention Token (BAT). Use your BAT to buy gift cards, support your favorite content creators, or even exchange it for other currencies. It’s a win-win situation.
And the best part? Brave Ads don’t disrupt your browsing experience. Choose from notification ads, background images on the New Tab Page, or ads in the Brave News feed. You’re in control of how you engage with advertising, without sacrificing your privacy or user experience.
Brave Search became the default search engine for Brave browser users in several countries, including the United States, Canada, United Kingdom, France, and Germany, in October 2021.
By not being reliable on Bing and Google’s index, Brave became a proper search engine in its own right. You can change Brave Search out for Bing, Google, DuckDuckGo and other, smaller search engines.
But in my experience, Brave Search is damn good with fewer blatant AI spam sites showing up. I also really like its hyper-focused news section which brings content from a variety of sources you simply do not get in Google’s heavily curated and locked-down News service.
One of the key differentiators of Brave Search is that it has its own web index. The index covers 10 billion pages, serving a whopping 92% of search results without relying on third parties. While the index is intentionally smaller than those of Google or Bing to combat spam and low-quality content, it still delivers comprehensive results for the majority of queries.
Brave Search 功能固定獨立的 Web 索引 Brave Search 的主要差異之一是它擁有自己的 Web 索引。該索引涵蓋 100 億個頁面，在不依賴第三方的情況下提供高達 92% 的搜尋結果。雖然索引故意小於 Google 或 Bing 的索引，以打擊垃圾郵件和低品質內容，但它仍然可以為大多數查詢提供全面的結果。
Privacy at the Forefront
Brave does not collect user data, including IP addresses, by default. This commitment to privacy sets Brave Search apart from many of its competitors, competitors like Google and Bing, who often rely on user data for targeted advertising and personalization.
預設情況下，Forefront Brave 的隱私不會收集使用者數據，包括 IP 位址。這種對隱私的承諾使 Brave Search 與許多競爭對手（例如 Google 和 Bing）區分開來，這些競爭對手經常依賴用戶資料來進行有針對性的廣告和個人化服務。
Brave Search Premium
For users who want to go the extra mile in supporting Brave Search, Brave Search Premium ($3 per month) offers an ad-free experience. With Premium, you will never see a single ad while using Brave Search.
Is it worth it? To be honest, probably not. The ads in Brave are no where near as prevalent as they are in Google or Bing.
這值得麼？老實說，可能不會。 Brave 中的廣告並不像 Google 或 Bing 那麼普遍。
If you’re coming from a mainstream search engine to Brave Search, it is so refreshingly light on adverts and promotions 99.9% of users will be fine with the standard experience. I’ve been using Brave for years and I’ve never felt the need to go premium.
Brave Search’s Discussions feature adds an extra layer of depth to your search results. When available, the Discussions section appears as you scroll down, showcasing relevant conversations from various online forums and communities.
As you scroll through your search results, you’ll come across a treasure trove of insights from real people, culled from forums and online communities across the web.
The Discussions section brings the most valuable conversations right to your fingertips. Discover what people are saying about your search topic, and find the answers you need from those who’ve been there, done that.
I especially like this feature when trying to get a handle on whether a product or service is worth investing in. It’s becoming increasingly hard to trust reviews on the web and in YouTube with paid advertising and influencer culture being what it is.
Real-life, hands-on experience (taken with a pinch of salt, of course, it is Reddit after all) is nice to have in case you need it.
現實生活中的實務經驗（當然，畢竟是 Reddit）是很不錯的，以防萬一你需要它。
If you don’t want Discussions showing up in your Brave Search results page, you can quickly get rid of it in a couple of clicks in the settings of Brave browser.
The Goggles feature puts the power of customization in your hands, allowing you to apply your own rules and filters to a search. This level of control enables you to tailor your search results according to your specific preferences and needs, making your search experience truly personalized.
Want to filter out certain websites or prioritize specific sources? No problem. Goggles lets you apply your own rules and filters to your searches, ensuring that you get the results you want, every time.
It’s like having a personal search assistant that knows exactly what you’re looking for. Tailor your search experience to your unique needs and preferences, and say goodbye to irrelevant results cluttering your screen.
Brave Leo AI is more than just a summarization tool – it’s a full-fledged AI assistant seamlessly integrated into the Brave browser.
Brave Leo AI 和 AI 支援的摘要器 Pin Brave Leo AI 不僅僅是一個摘要工具，它還是一個無縫整合到 Brave 瀏覽器中的成熟人工智慧助理。
With Leo, you can tackle a wide range of tasks directly from your browser’s address bar or sidebar. Need to translate a foreign language article? Leo’s got you covered. Want to generate a compelling email or article? Leo can help with that too.
But the real magic happens when you combine Leo’s capabilities with Brave Search’s Summarizer feature.
但當您將 Leo 的功能與 Brave Search 的 Summarizer 功能結合時，真正的魔力就會發生。
As you search for information, the Summarizer leverages Leo’s advanced language models, including Mixtral 8x7B, Claude Instant from Anthropic, and Llama 2 13B from Meta, to provide concise summaries of the most relevant search results.
當您搜尋資訊時，Summarizer 利用 Leo 的高級語言模型（包括來自 Anthropic 的 Mixtral 8x7B、Claude Instant 和來自 Meta 的 Llama 2 13B）來提供最相關搜尋結果的簡明摘要。
No more sifting through endless paragraphs of text – the Summarizer presents you with the key points and highlights, allowing you to quickly grasp the core concepts and ideas.
不再需要篩選無休無止的文本段落－摘要器為您呈現要點和亮點，讓您快速掌握核心概念和想法。
And here’s the best part: Brave Leo AI is built with privacy at its core.
最精彩的部分是：Brave Leo AI 的建構以隱私為核心。
Your chats with Leo are never recorded, shared, or used for model training. The Brave browser only shares limited data with Leo’s servers, such as prompts and conversation context, without collecting personal identifiers like IP addresses.
您與 Leo 的聊天絕對不會被記錄、分享或用於模型訓練。 Brave 瀏覽器僅與 Leo 的伺服器共享有限的數據，例如提示和對話上下文，而不收集 IP 位址等個人識別碼。
Brave Leo AI is available on a wide range of platforms, including desktop (macOS, Windows, Linux) and Android, with iOS support coming soon. And while there’s no daily limit on prompts for Leo, Premium subscribers get higher usage limits, making it easier to leverage Leo’s capabilities for extensive research and content creation.
Brave Leo AI 可在多種平台上使用，包括桌面（macOS、Windows、Linux）和 Android，iOS 支援即將推出。雖然 Leo 的每日提示沒有限制，但高級訂閱者可以獲得更高的使用限制，從而可以更輕鬆地利用 Leo 的功能進行廣泛的研究和內容創建。
Is Brave Search A Viable Google Alternative?
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There are plenty of reasons not to use Google as your default search engine. From its invasive tracking to the rollout of SGE which, for a variety of reasons, is likely to be a disaster. There’s also on-going issues with spam results in Google’s SERPs which have really messed with its overall quality in the last couple of years.
Brave Search 是可行的 Google 替代品嗎？ Pin 有很多理由不使用 Google 作為預設搜尋引擎。從侵入式追蹤到 SGE 的推出，由於各種原因，這可能會是一場災難。谷歌的 SERP 中也存在持續存在的垃圾郵件結果問題，這在過去幾年中確實影響了其整體品質。
Mostly, though, if you value your privacy, you’ll want to make efforts to move away from and use Google less and less. And if that is something you’re interested in doing more of, Brave Search – and its Brave Web Browser – offer up one of the most robust solutions on the market right now.
不過，大多數情況下，如果您重視自己的隱私，您會希望努力遠離並越來越少使用谷歌。如果您對此感興趣，Brave Search 及其 Brave Web 瀏覽器提供了目前市場上最強大的解決方案之一。
I’ve been all-in on Brave and Brave Search for a couple of years now and, while I still do use Google and Bing, Brave Search is my go-to right now. I love Brave browser, its features and its lack of tracking and built in security features, and I find its custom search engine – almost – as good as Google these days.
我已經全力投入 Brave 和 Brave Search 幾年了，雖然我仍然使用 Google 和 Bing，但 Brave Search 是我現在的首選。我喜歡 Brave 瀏覽器，它的功能以及它缺乏追蹤和內建安全功能，而且我發現它的自訂搜尋引擎——幾乎——現在和 Google 一樣好。
Your results may vary, but I do genuinely think – even more so after Google’s latest updates – that Brave Search is now a proper viable alternative to Google.
您的結果可能會有所不同，但我確實認為 - 在 Google 最新更新之後更是如此 - Brave Search 現在是 Google 的適當可行的替代品。
Richard Goodwin is a leading UK technology journalist with a focus on consumer tech trends and data security. Renowned for his insightful analysis, Richard has contributed to Sky News, BBC Radio 4, BBC Radio 2, and CNBC, making complex tech issues accessible to a broad audience.
XFacebookLinkedInEmailMessengerMixPinterestPocketRedditWhatsApp 關注 Google 新聞 Richard Goodwin Richard Goodwin 是英國領先的科技記者，專注於消費者科技趨勢和資料安全。 Richard 以其富有洞察力的分析而聞名，他曾為天空新聞、BBC 廣播四台、BBC 廣播二台和 CNBC 做出貢獻，讓廣大受眾了解複雜的技術問題。
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