空投積分：加密貨幣的忠誠度競賽引發了對道德和透明度的擔憂

「空投點」活動的興起透過獎勵系統鼓勵加密社群參與。積分通常可兌換為代幣，可作為各種區塊鏈活動的激勵措施。然而，由於缺乏透明度、誤導性廣告以及忠誠度計劃的潛在濫用（迫使參與者採取回報可疑的行動），批評也隨之而來。

Airdrop Points: The Ethics and Transparency of Loyalty Programs in Crypto Communities

空投積分：加密社區忠誠度計劃的道德和透明度

The burgeoning crypto industry has witnessed an explosion of projects leveraging "airdrop points" to foster engagement and interaction within their respective ecosystems. These points, often convertible into tokens tradable on the open market, serve as the foundation for incentive mechanisms that have drawn scrutiny from industry experts for their lack of transparency and potential for misleading advertising.

蓬勃發展的加密貨幣產業見證了利用「空投點」來促進各自生態系統內的參與和互動的項目的爆炸式增長。這些積分通常可以兌換成可在公開市場上交易的代幣，作為激勵機制的基礎，這些機制因其缺乏透明度和可能產生誤導性廣告而受到行業專家的審查。

The Evolution of Airdrops

空投的演變

The concept of airdrops originated in 2020, following Uniswap's distribution of UNI tokens to early platform adopters. Since then, the practice has evolved significantly, culminating in the advent of "airdrop points."

空投的概念起源於 2020 年，當時 Uniswap 向早期平台採用者分發 UNI 代幣。從那時起，這種做法發生了巨大的變化，最終導致了「空投點」的出現。

The Role of Airdrop Points

空投積分的作用

Airdrop points are designed to enhance community involvement in crypto incentive campaigns by incorporating GameFi elements, such as reward-based scoring systems. Users participate in loyalty programs, performing various blockchain-based actions, such as asset deposits, trades, staking, and social media engagement, in anticipation of substantial rewards.

空投積分旨在透過結合 GameFi 元素（例如基於獎勵的評分系統）來增強社群對加密貨幣激勵活動的參與。用戶參與忠誠度計劃，執行各種基於區塊鏈的操作，例如資產存款、交易、質押和社交媒體參與，以期獲得豐厚的回報。

Ethical Concerns

道德問題

However, concerns have emerged regarding the psychological effects of airdrop points. Some experts argue that these systems exploit the dopamine reward pathway in the brain, incentivizing users to partake in actions they might otherwise not consider.

然而，人們對空投點的心理影響產生了擔憂。一些專家認為，這些系統利用了大腦中的多巴胺獎勵通路，激勵用戶參與他們可能不會考慮的行動。

Moreover, airdrop points are often associated with ambiguous and disadvantageous programs for end users. The absence of guaranteed rewards or clear deadlines creates an environment where participants chase points with little knowledge of the potential payoff.

此外，空投點通常與對最終用戶來說不明確且不利的程式相關聯。由於缺乏保證的獎勵或明確的截止日期，參與者在對潛在回報知之甚少的情況下追逐積分。

Predatory Practices and Misleading Advertising

掠奪性行為與誤導性廣告

Unfortunately, many projects have abused the airdrop points system by engaging in deceptive advertising and exposing their users to significant risks. These campaigns often lead to users paying exorbitant fees for disproportionate or insignificant rewards.

不幸的是，許多項目透過參與欺騙性廣告來濫用空投積分系統，並使用戶面臨重大風險。這些活動通常會導致用戶為不成比例或微不足道的獎勵支付過高的費用。

The Shift in Focus

焦點的轉變

Hayden Adams, founder of Uniswap, has voiced his concerns about the industry's current obsession with airdrop points, emphasizing the need to prioritize the underlying tokens rather than ephemeral points stored in off-chain databases.

Uniswap 創辦人 Hayden Adams 表達了他對該行業目前對空投積分的痴迷的擔憂，強調需要優先考慮底層代幣，而不是儲存在鏈外資料庫中的臨時積分。

Call for Transparency and Ethics

呼籲透明度和道德

The crypto community advocates for greater transparency and ethics in the implementation of point campaigns. End users should be fully informed about the nature and value of potential rewards. Decentralization, community involvement, and fair compensation for contributions should be guiding principles.

加密社群主張在實施積分活動時提高透明度和道德規範。最終使用者應充分了解潛在獎勵的性質和價值。權力下放、社區參與和公平的貢獻補償應該是指導原則。

Promising Projects Featuring Point Campaigns

有前途的專案特色積分活動

Despite the ethical concerns, several projects have implemented airdrop point campaigns with a focus on transparency and user protection. Among these are:

儘管存在道德問題，一些項目還是實施了空投積分活動，重點關注透明度和用戶保護。其中包括：

1. Etherfi: Staking ETH on the platform earns ETHFI tokens, with recent airdrops distributing $421 million to the community.
2. Eigenlayer, Swell, Grass, Kamino, Drift Protocol, Blast, Ethena, Magic Eden, Renzo Protocol, and Hyperliquid are other noteworthy projects with ongoing point campaigns.

Secondary Markets for Airdrop Points

Etherfi：在平台上質押ETH 可賺取ETHFI 代幣，最近的空投向社區分發了4.21 億美元。Eigenlayer、Swell、Grass、Kamino、Drift Protocol、Blast、Ethena、Magic Eden、Renzo Protocol 和Hyperliquid 是其他正在進行中的值得注意的項目積分活動。空投積分二級市場

Given the uncertain value of airdrop points, secondary markets have emerged where these points can be traded along with eligibility for potential airdrops. However, valuations are often arbitrary, influenced by factors such as VC funding, team promises, and ecosystem size.

鑑於空投積分價值的不確定性，二級市場已經出現，這些空投積分可以與潛在空投的資格一起進行交易。然而，估值往往是任意的，受到創投、團隊承諾和生態系規模等因素的影響。

Whales Market

鯨魚市場

Whales Market stands as a prominent marketplace for buying and selling airdrop points, offering access to a wide range of incentive campaigns and loyalty programs.

Whales Market 是買賣空投積分的重要市場，提供廣泛的激勵活動和忠誠度計劃。

Conclusion

結論

The practice of using airdrop points to engage crypto communities has its merits and drawbacks. While they can foster user involvement, concerns about their ethical implications and potential for abuse cannot be overlooked. Greater transparency, fairness, and user protection are essential for the long-term health and integrity of the crypto ecosystem. As the industry evolves, it is crucial to strike a balance between incentivizing participation and safeguarding the interests of all stakeholders.

使用空投點吸引加密貨幣社群的做法有其優點和缺點。雖然它們可以促進用戶參與，但對其道德影響和濫用可能性的擔憂也不容忽視。更大的透明度、公平性和用戶保護對於加密生態系統的長期健康和完整性至關重要。隨著產業的發展，在激勵參與和維護所有利害關係人的利益之間取得平衡至關重要。