空投积分：加密货币的忠诚度竞赛引发了对道德和透明度的担忧

“空投点”活动的兴起通过奖励系统鼓励加密社区参与。积分通常可兑换为代币，可作为各种区块链活动的激励措施。然而，由于缺乏透明度、误导性广告以及忠诚度计划的潜在滥用（迫使参与者采取回报可疑的行动），批评也随之而来。

Airdrop Points: The Ethics and Transparency of Loyalty Programs in Crypto Communities

空投积分：加密社区忠诚度计划的道德和透明度

The burgeoning crypto industry has witnessed an explosion of projects leveraging "airdrop points" to foster engagement and interaction within their respective ecosystems. These points, often convertible into tokens tradable on the open market, serve as the foundation for incentive mechanisms that have drawn scrutiny from industry experts for their lack of transparency and potential for misleading advertising.

蓬勃发展的加密货币行业见证了利用“空投点”来促进各自生态系统内的参与和互动的项目的爆炸式增长。这些积分通常可以兑换成可在公开市场上交易的代币，作为激励机制的基础，这些机制因其缺乏透明度和可能产生误导性广告而受到行业专家的审查。

The Evolution of Airdrops

空投的演变

The concept of airdrops originated in 2020, following Uniswap's distribution of UNI tokens to early platform adopters. Since then, the practice has evolved significantly, culminating in the advent of "airdrop points."

空投的概念起源于 2020 年，当时 Uniswap 向早期平台采用者分发 UNI 代币。从那时起，这种做法发生了巨大的变化，最终导致了“空投点”的出现。

The Role of Airdrop Points

空投积分的作用

Airdrop points are designed to enhance community involvement in crypto incentive campaigns by incorporating GameFi elements, such as reward-based scoring systems. Users participate in loyalty programs, performing various blockchain-based actions, such as asset deposits, trades, staking, and social media engagement, in anticipation of substantial rewards.

空投积分旨在通过结合 GameFi 元素（例如基于奖励的评分系统）来增强社区对加密货币激励活动的参与。用户参与忠诚度计划，执行各种基于区块链的操作，例如资产存款、交易、质押和社交媒体参与，以期获得丰厚的回报。

Ethical Concerns

道德问题

However, concerns have emerged regarding the psychological effects of airdrop points. Some experts argue that these systems exploit the dopamine reward pathway in the brain, incentivizing users to partake in actions they might otherwise not consider.

然而，人们对空投点的心理影响产生了担忧。一些专家认为，这些系统利用了大脑中的多巴胺奖励通路，激励用户参与他们可能不会考虑的行动。

Moreover, airdrop points are often associated with ambiguous and disadvantageous programs for end users. The absence of guaranteed rewards or clear deadlines creates an environment where participants chase points with little knowledge of the potential payoff.

此外，空投点通常与对最终用户来说不明确且不利的程序相关联。由于缺乏有保证的奖励或明确的截止日期，参与者在对潜在回报知之甚少的情况下追逐积分。

Predatory Practices and Misleading Advertising

掠夺性行为和误导性广告

Unfortunately, many projects have abused the airdrop points system by engaging in deceptive advertising and exposing their users to significant risks. These campaigns often lead to users paying exorbitant fees for disproportionate or insignificant rewards.

不幸的是，许多项目通过参与欺骗性广告来滥用空投积分系统，并使用户面临重大风险。这些活动通常会导致用户为不成比例或微不足道的奖励支付过高的费用。

The Shift in Focus

焦点的转变

Hayden Adams, founder of Uniswap, has voiced his concerns about the industry's current obsession with airdrop points, emphasizing the need to prioritize the underlying tokens rather than ephemeral points stored in off-chain databases.

Uniswap 创始人 Hayden Adams 表达了他对该行业目前对空投积分的痴迷的担忧，强调需要优先考虑底层代币，而不是存储在链下数据库中的临时积分。

Call for Transparency and Ethics

呼吁透明度和道德

The crypto community advocates for greater transparency and ethics in the implementation of point campaigns. End users should be fully informed about the nature and value of potential rewards. Decentralization, community involvement, and fair compensation for contributions should be guiding principles.

加密社区主张在实施积分活动时提高透明度和道德规范。最终用户应充分了解潜在奖励的性质和价值。权力下放、社区参与和公平的贡献补偿应该是指导原则。

Promising Projects Featuring Point Campaigns

有前途的项目特色积分活动

Despite the ethical concerns, several projects have implemented airdrop point campaigns with a focus on transparency and user protection. Among these are:

尽管存在道德问题，一些项目还是实施了空投积分活动，重点关注透明度和用户保护。其中包括：

1. Etherfi: Staking ETH on the platform earns ETHFI tokens, with recent airdrops distributing $421 million to the community.
2. Eigenlayer, Swell, Grass, Kamino, Drift Protocol, Blast, Ethena, Magic Eden, Renzo Protocol, and Hyperliquid are other noteworthy projects with ongoing point campaigns.

Secondary Markets for Airdrop Points

Etherfi：在平台上质押 ETH 可赚取 ETHFI 代币，最近的空投向社区分发了 4.21 亿美元。Eigenlayer、Swell、Grass、Kamino、Drift Protocol、Blast、Ethena、Magic Eden、Renzo Protocol 和 Hyperliquid 是其他正在进行中的值得注意的项目积分活动。空投积分二级市场

Given the uncertain value of airdrop points, secondary markets have emerged where these points can be traded along with eligibility for potential airdrops. However, valuations are often arbitrary, influenced by factors such as VC funding, team promises, and ecosystem size.

鉴于空投积分价值的不确定性，二级市场已经出现，这些空投积分可以与潜在空投的资格一起进行交易。然而，估值往往是任意的，受到风险投资、团队承诺和生态系统规模等因素的影响。

Whales Market

鲸鱼市场

Whales Market stands as a prominent marketplace for buying and selling airdrop points, offering access to a wide range of incentive campaigns and loyalty programs.

Whales Market 是买卖空投积分的重要市场，提供广泛的激励活动和忠诚度计划。

Conclusion

结论

The practice of using airdrop points to engage crypto communities has its merits and drawbacks. While they can foster user involvement, concerns about their ethical implications and potential for abuse cannot be overlooked. Greater transparency, fairness, and user protection are essential for the long-term health and integrity of the crypto ecosystem. As the industry evolves, it is crucial to strike a balance between incentivizing participation and safeguarding the interests of all stakeholders.

使用空投点吸引加密货币社区的做法有其优点和缺点。虽然它们可以促进用户参与，但对其道德影响和滥用可能性的担忧也不容忽视。更大的透明度、公平性和用户保护对于加密生态系统的长期健康和完整性至关重要。随着行业的发展，在激励参与和维护所有利益相关者的利益之间取得平衡至关重要。