Bank of Baroda Sets Up AI-Driven Customer Support, Forex Branches in Prayagraj for Maha Kumbh Mela 2025

Bank of Baroda (BoB) is setting up AI-driven customer support, full-fledged branches with forex transaction facilities in Prayagraj to facilitate the visitors at the Maha Kumbh Mela 2025, which is expected to be the world's largest public gathering.

As the convenor of the State Level Bankers' Committee (SLBC), Uttar Pradesh, BoB is using the Maha Kumbh to promote digital payments, offer AI-driven customer support, and provide robust banking infrastructure.

BoB is setting up two full-fledged branches with forex transaction facilities, onsite and mobile ATMs, and coin vending machines to cater to diverse banking needs.

The Bank has developed a GenAI-powered Virtual Relationship Manager, Aditi, to answer banking-related queries and enhance customer service to the pilgrims visiting Mahakumbh, Senthilkumar stated.

The bank is also promoting its newly launched UPI payment PSP app, BoB e-Pay, which offers a complete suite of payment features. Customers and merchants will be incentivized to adopt seamless digital payment solutions.

“As the world's largest public gathering that will attract a wide cross-section of people, the Maha Kumbh Mela presents a unique opportunity for brands. This is especially so for banks, given the importance of providing seamless access to banking and payment services to the millions of devotees and tourists that will congregate at Maha Kumbh,” VG Senthilkumar, Head of Marketing and Branding, Bank of Baroda told ANI.

The bank has initiated the deployment of BC Sakhis and business correspondents to assist devotees, tourists, and merchants with banking needs. The bank has also provided hundreds of merchant carts through Mela authorities and reflector jackets for volunteers and merchants.

"As a large public sector bank serving all sections of society, the Maha Kumbh Mela 2025 will be a perfect platform for Bank of Baroda to extend banking services to Kumbh visitors as well as enhance its brand visibility and increase customer engagement," Senthilkumar stated.

Meanwhile, the Uttar Pradesh Police have put in place a multi-layered security system around the Prayagraj district.

The Maha Kumbh is being celebrated after 12 years, and over 45 crore devotees are expected for the event.

During the Maha Kumbh, devotees will gather at the Sangam, the confluence of the Ganga, Yamuna, and Saraswati (now extinct), to take a holy dip. The Maha Kumbh will conclude on February 26. The main bathing rituals (Shahi Snan) of the Kumbh will take place on January 14 (Makar Sankranti), January 29 (Mauni Amavasya), and February 3 (Basant Panchami).

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