Trump Memecoin Roars as Crypto Industry Toasts New ‘Crypto Czar’

In tuxedos and floor-length gowns, crypto executives and adherents spilt through the Andrew W. Mellon Auditorium in Washington on Friday, ready to toast the inauguration of Donald J. Trump

Crypto execs, adherents fete Trump at inauguration, toast his pro-crypto stance

Key Points

Crypto executives and adherents gathered in Washington on Friday to celebrate the inauguration of Donald J. Trump, who they believe will be the most crypto-friendly US president.

A Trump memecoin was also launched on Friday, with a market value of about $5.6 billion by Saturday afternoon.

The memecoin's launch drew immediate rebuke from government watchdogs, who called it the president-elect's latest breach of ethical norms and a way to profit from his place on the world stage.

WASHINGTON, Jan 21 (Bloomberg) -- In tuxedos and floor-length gowns, crypto executives and adherents spilt through the Andrew W. Mellon Auditorium in Washington on Friday, ready to toast the inauguration of Donald J. Trump — a leader who promises to become the most crypto-friendly US president.

“The reign of terror against crypto is over,” roared David Sacks, the venture capital executive appointed as Trump’s crypto czar.

Just how pro-crypto can a president be? That same evening came the launch of a Trump memecoin — a virtual token that appears to offer direct financial benefit to the president-elect’s family. The token's market value surged to about $5.6 billion by Saturday afternoon — which could mean a windfall of billions of dollars, at least on paper, for Trump-linked entities that own most of it.

Watchdogs’ Rebuke

The token drew immediate rebuke from government watchdogs, who called it the president-elect's latest breach of ethical norms and a way to profit from his place on the world stage.

Critiques of Trump’s family real estate business — including spending by foreign companies and special interest groups at its properties — trailed him through his first term. More recently he’s pushed Trump-branded nonfungible tokens.

But a memecoin, which is usually unlinked to any underlying business and thus highly speculative for investors and potentially wildly lucrative for founders, pushes the boundaries further, said Danielle Brian, executive director of the nonpartisan Project on Government Oversight.

“Any effort the Trump Organization was making to demonstrate they were concerned about potential conflicts, specifically where it comes to foreign governments — this seems to entirely undermine,” Brian said.

Other groups that raised concerns include the nonprofit Campaign Legal Center and Citizens for Responsible Ethics in Washington, which unsuccessfully sued Trump in his first term for violating Constitutional prohibitions on foreign gifts and compensation.

“The clear difference with crypto is how quickly you can have a windfall,” said Kedric Payne, general counsel at the Campaign Legal Center.

Industry Euphoria

The memecoin further enmeshes the Trump family in an industry his administration will be in charge of regulating.

Billed as the “only official Trump meme,” the token’s website encourages buyers to “get your piece of history,” and features images of Trump raising his fist in defiance, as he did after narrowly dodging an assassination attempt at a rally in July.

An 80% share of the virtual asset is owned by a Trump Organization affiliate called CIC Digital LLC, and a related entity called Fight Fight Fight LLC — whose name echoes the words Trump mouthed after a bullet grazed his ear. Their holdings will be unlocked over a three-year period. According to the site, 200 million of the token immediately became available, a supply that will grow to 1 billion over three years.

Trump and his sons Donald Trump Jr. and Eric Trump have also been promoting a crypto platform called World Liberty Financial, in which they also have financial ties.

The crypto industry viewed itself as unfairly persecuted under the Biden administration, and spent heavily to elect Trump. Under chairman Gary Gensler, the Securities and Exchange Commission sued big crypto exchanges Binance, Coinbase Global Inc. (COIN), and Kraken, arguing that they sold assets that should be classified as securities.

In the days leading up to Trump's inauguration, that gloom was replaced with a feeling of euphoria.

Crypto companies spent $10 million on Trump's inauguration, according to Politico. Gensler is stepping down, with crypto-friendly lawyer Paul Atkins nominated to replace him.

And far from being a pariah, Kraken's name and logo emblazoned the halls of the crypto ball in Washington.

“The beginning of innovation in America for crypto has just begun,” Sacks said at the event.

(Updates with Trump Jr. and Eric Trump's involvement in crypto platform in the penultimate paragraph.)

©2025 Bloomberg L.P.