Montreal Optometry Clinic Turns Vandalism into Humorous Marketing Campaign

An optometry clinic in Montreal has used humor to respond to a graffiti artist who had complained about the cost of their frames. The clinic, called Georges Laoun Opticien, posted a photo on Facebook of the graffiti, which read, "Your glasses are really expensive." Instead of complaining, the optometrist responded with a joke, saying, "We don't go unnoticed. Frames worthy of their cost since 1983."

Montreal Optometry Clinic Responds with Humor to Graffiti Vandalism

A Montreal optometry clinic has opted for a humorous response to graffiti vandalism that criticized the cost of its eyewear.

The storefront of Georges Laoun Opticien, located at the intersection of Saint-Denis and Duluth streets, was defaced with the graffiti "Sont ben cher tes lunettes caliss" ("Your glasses are very expensive, damn it"), according to a photo shared by the clinic on Facebook.

Instead of denouncing the vandalism, the optometrist decided to turn the incident into a joke and even used the graffiti as a marketing message.

"We're not going unnoticed. Frames worthy of their cost since 1983," the optometrist replied in the same Facebook post.

The clinic even expressed a willingness to collaborate with the "mystery artist," stating that it would be receptive to "exhibiting their artworks in a less colorful way."

The clinic has already taken steps to capitalize on the graffiti, offering for sale a t-shirt and tote bag bearing the inscription on its website.

The clinic's response to the vandalism has garnered attention on social media, where many have praised the optometrist's sense of humor and ability to turn a negative situation into a positive one.

"A great way to handle a difficult situation," commented one Facebook user. "It shows that the clinic has a sense of humor and can take a joke."

"This is brilliant marketing," said another. "It's a creative way to draw attention to their business and show that they're not afraid to laugh at themselves."

The incident highlights the increasing problem of vandalism in Montreal, where graffiti and other forms of property damage have become commonplace. The city has implemented various measures to combat vandalism, including increased patrols by police and surveillance cameras in high-risk areas.

Despite these efforts, vandalism remains a persistent issue, and businesses are often left to deal with the consequences. The response of Georges Laoun Opticien demonstrates that businesses can choose to respond to vandalism with humor and creativity, potentially turning a negative experience into an opportunity for engagement and promotion.