Melania Trump's Memecoin, $MELANIA, Challenges Donald Trump's $TRUMP Coin

The cryptocurrency market witnessed a dramatic turn of events with the launch of Melania Trump's cryptocurrency, $MELANIA, on January 20, 2025.

Melania Trump’s cryptocurrency, $MELANIA, experienced a rapid surge in value following its launch on January 20, 2025, quickly amassing a market capitalization of over $5 billion. This move came shortly before Donald Trump’s inauguration and caused a sharp decline in the value of his $TRUMP coin. The development marks a significant shift in the market and raises questions about the broader implications for Trump-affiliated cryptocurrencies.

As the dust settles, here's a closer look at the events and their impact on the crypto market.

Announced by Melania Trump on her social media platforms, the launch of $MELANIA took place on January 20, 2025. The memecoin was quickly picked up by traders, leading to an over 3,000% increase in value within hours. Trading at $0.1702, the token reached a market capitalization of over $7 billion.

The launch of $MELANIA had a direct impact on the value of $TRUMP coin. As traders shifted their attention to the new token, the value of $TRUMP dropped by 40%. The token’s market capitalization fell from $14 billion to $9.82 billion, erasing $7.5 billion in just minutes. This volatility created significant ripples in the market, as traders reevaluated the dynamics of Trump-affiliated cryptocurrencies.

The introduction of $MELANIA posed a challenge to the $TRUMP coin, which had seen triple-digit percentage gains since its launch on January 19, 2025. Early buyers of $TRUMP faced a sudden downturn as $MELANIA attracted more attention. Massive sell orders flooded the market for $TRUMP, driving its price down from $74.6 to $41 before a minor recovery to $47.

The rapid rise of $MELANIA indicated the market’s preference for diversification among Trump-affiliated tokens. Analysts observed that this trend could lead to increased volatility for existing cryptocurrencies and a shift in investor sentiment.

The success of $MELANIA has sparked debates about the future of Trump-affiliated cryptocurrencies and the family’s involvement in the crypto market. The launch of $MELANIA aligns with Donald Trump’s promise of crypto-friendly regulations during his second presidency, fueling optimism about the U.S. crypto sector.

However, this move also raises concerns about transparency and governance. Reports suggest that one wallet holds 90% of $MELANIA’s supply, which could lead to centralization risks. Additionally, the allocation strategy—35% for team vesting, 20% for community and treasury, 15% for the public, and 10% for liquidity—has prompted questions about token distribution fairness.

The rise of $MELANIA and its effect on $TRUMP could pave the way for more family-linked cryptocurrencies, potentially expanding the market while increasing its unpredictability.

Before $MELANIA’s launch, Donald Trump’s $TRUMP coin had gained significant momentum, breaking into the top 20 cryptocurrencies by market capitalization. The coin’s rapid decline following $MELANIA’s introduction illustrates the challenges of sustaining investor confidence in a competitive and volatile market.

On the other hand, $MELANIA’s meteoric rise demonstrates the power of community interest and engagement. The token’s launch highlights the potential for new cryptocurrencies to disrupt established players, even within the same ecosystem.

Steps to Buy $MELANIA

To purchase $MELANIA, users need a Solana-compatible wallet like Phantom. The official website, melaniameme.com, provides a platform for connecting wallets and buying the token using Solana (SOL) or fiat currency. The process is straightforward:

Visit the official $MELANIA website at melaniameme.com.

Click on the "Buy Now" button and connect your Solana-compatible wallet.

Choose the amount of $MELANIA you wish to purchase and the payment method (SOL or fiat currency).

Confirm the transaction and pay the gas fees to complete your $MELANIA purchase.