Melania Trump Launches Her Own Cryptocurrency, Making Billions in a Matter of Minutes

"The Official Melania Meme is live! You can buy $MELANIA now," she posted on X on Sunday night, Jan. 19, attracting nearly 20,000 investors within the first hour.

First lady Melania Trump has launched her own cryptocurrency on the eve of her husband's inauguration.

The coin, called $MELANIA, is now available for purchase.

In a post on X on Sunday night, Jan. 19, the first lady announced the launch of the coin, writing, "You can buy $MELANIA now."

The coin is currently valued at around $85,000, with a total market valuation of about $1.7bn.

On its official website, the crypto coin is described as a way to "show support for and engagement with the values embodied by Melania."

Those who purchase the coin will also be able to access exclusive content, such as behind-the-scenes footage and photos from the first lady's life.

The launch of the Melania coin comes a day after Donald Trump launched his own $TRUMP crypto coin, which currently has a total market valuation of about $12bn (£9.8bn).

The Trump coin has seen a surge in interest in recent weeks, with its price skyrocketing by more than 4,000%.

However, the launch of the Melania coin appears to have had a negative impact on the Trump coin, causing it to immediately crash in value, wiping billions off its market price. It has since recovered some of the losses.

Trump had previously labelled crypto a "scam" but appeared to change his mind during the 2024 election campaign, becoming the first presidential candidate to accept cryptocurrency donations.