eToro, a stocks and crypto trading platform targeting retail investors, is looking to sell shares to the public on the New York Stock Exchange

If successful, eToro would join Coinbase CCOIN and Robinhood HHOOD as one of the few publicly listed companies offering crypto trading in the U.S

eToro, a popular retail-focused stocks and crypto trading platform, is preparing to sell shares to the public in the U.S., according to a report by the Financial Times.

The report, which cites a confidential filing with the U.S. Securities and Exchange Commission, indicates that the company could be valued at more than $5 billion in the initial public offering (IPO). The filing reportedly shows that Goldman Sachs, Jefferies and UBS are advising eToro on the matter.

If eToro does go public and manages to attract a valuation in the range mentioned, it would join Coinbase (COIN) and Robinhood (HOOD) as one of the few publicly listed companies in the U.S. that offer crypto trading. However, it's worth noting that eToro's valuation would be significantly lower than that of Coinbase, which currently has a market capitalization of $69 billion, and Robinhood, which is valued at around $40 billion.

It's also important to note that eToro's IPO valuation would be less than half of what the company was seeking in 2021, when it planned to go public via a $10.4 billion deal with a special purpose acquisition company (SPAC). That attempt was ultimately abandoned in late 2022 due to unfavorable market conditions.

In 2023, eToro secured $250 million in funding at a $3.5 billion valuation from investors including SoftBank, as its valuation took a hit, the FT noted. However, the company's valuation has since risen again amid a rally in both the equity and cryptocurrency markets, and after eToro agreed to pay $1.5 million to settle SEC charges that it operated as an unregistered broker and unregistered clearing agency and facilitated trading in some crypto assets as securities.

While eToro's cryptocurrency trading volume is not publicly disclosed, Finance Magnates reported last year that the company saw a surge of more than 500% in crypto trading volume in the 12 months ended November.

Founded in Israel in 2007, eToro reportedly manages $11.3 billion in assets for over 3 million customers. These assets include not only cryptocurrencies, but also stocks and exchange-traded funds (ETFs).

In 2023, as part of its settlement with the SEC, eToro agreed to discontinue trading for multiple cryptocurrencies in the U.S. This move effectively limits users in the country to trading bitcoin (BTC), bitcoin cash (BCH) and ether (ETH).

A spokesperson for eToro did not immediately respond to a request for comment on the IPO filing.