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Cryptocurrency News Articles

A third of Brits admit 'stealing Easter treats' from their children

Mar 28, 2025 at 07:25 pm

Brits consume an estimated 205m Easter eggs each year - around three for every person in the country

A third of Brits admit 'stealing Easter treats' from their children

A third of people admit to stealing Easter treats from their children, a new survey has claimed.

The research, which was carried out by Tesco, saw one in three people confess that they've helped themselves to some of their kids' chocolate stash this Easter.

And while you might expect younger generations to be displaying a preference for richer chocolate flavours, Baby Boomers were actually more likely to enjoy 47% dark chocolate, compared to 38% for Gen Z and 33% for Millennials.

The survey of 2,001 people also found that a quarter of Brits have poached an egg from their partner.

Brits are set to consume an estimated 205m Easter eggs this year - around three for every person in the country.

Gen Z and Millennials average four eggs each while Baby Boomers display a little more restraint, typically consuming just two. More than half say we would buy an egg as a token of love for a partner, according to the survey.

To satisfy our chocolate cravings further, Tesco has announced Hatch, an exclusive one-day only tasting experience.

Hosted by renowned chocolatier and author Chantal Coady OBE, guests will embark on a multi-sensory three course journey with cocktail pairings and an egg-cracking ceremony featuring the new Tesco Finest Cote D'Ivoire 47% Orange Dark Chocolate Egg.

The event will take place in London on Friday April 11, 2025, from 10.30am to 6.30pm, with 60-minute tasting slots available to book via OpenTable. Tickets cost £5, with all proceeds donated to Trussell Trust.

Those who can't make it can get a taste of these unique flavour pairings with Tesco's new range of Easter Eggs. These include a Sea Salt & Pretzel Milk Chocolate Egg, a Biscuit & Raisin Milk Chocolate Egg, and the new Tesco Finest Cote D'Ivoire 48% Dark Milk and Orange Dark Chocolate Eggs.

Breige Donaghy, director of product development & innovation at Tesco, said: "We've crafted an exciting new range of Easter eggs, blending quality ingredients with innovative flavours and textures.

"Hatch is a celebration of the artistry behind our Easter collection and chocolate, offering a unique way for customers to experience and enjoy our creations. We can't wait for people to try this year's selection, whether at Hatch or at home."

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