实用程序驱动的 NFT：数字资产的下一次演变

自数字艺术和收藏品诞生之初以来，不可替代代币（NFT）的世界已经发生了巨大的发展。最初，NFT 是稀有资产的代名词

Utility-driven NFTs are a type of non-fungible token (NFT) that provides more than just proof of ownership or digital collectability. These NFTs come with built-in utilities or functionalities that enhance their value by offering holders specific benefits, access, or experiences. Instead of being purely speculative assets, utility-driven NFTs are often designed to integrate into existing industries, products, or services, making them functional and valuable in a variety of contexts.

实用程序驱动的 NFT 是一种不可替代代币 (NFT)，它提供的不仅仅是所有权证明或数字收藏性证明。这些 NFT 具有内置的实用程序或功能，通过为持有者提供特定的好处、访问权限或体验来提高其价值。公用事业驱动的 NFT 并不是纯粹的投机资产，而是通常旨在融入现有的行业、产品或服务，使其在各种环境中发挥作用并具有价值。

For example, utility-driven NFTs may serve as:

例如，实用程序驱动的 NFT 可以充当：

This shift from collectible-focused NFTs to utility-driven NFTs is transforming how the market views the technology. Rather than merely being digital representations of art or scarce assets, NFTs are evolving into functional tools that can drive real-world applications and experiences.

从以收藏品为中心的 NFT 到实用程序驱动的 NFT 的转变正在改变市场对这项技术的看法。 NFT 不再仅仅是艺术品或稀缺资产的数字化表现，而是正在演变成可以驱动现实世界应用和体验的功能工具。

Key Benefits of Utility-Driven NFTs

实用程序驱动的 NFT 的主要优势

Utility-driven NFTs provide a variety of advantages that go beyond the speculative nature of traditional NFTs. Let’s explore the key benefits they offer:

效用驱动的 NFT 提供了超越传统 NFT 投机性质的多种优势。让我们探讨一下它们提供的主要优势：

1. Enhancing User Engagement

1. 增强用户参与度

Utility-driven NFTs create more meaningful interactions between creators, platforms, and users. For example, when an NFT acts as a ticket to an exclusive event, it provides its holder with a unique experience that cannot be replicated. Similarly, in the gaming industry, utility-driven NFTs give players the opportunity to own unique in-game assets, such as weapons, skins, or even entire virtual lands. This increased utility helps to enhance user engagement, ensuring that NFTs are not just a form of digital ownership, but also integral components of an experience.

实用程序驱动的 NFT 在创作者、平台和用户之间创造了更有意义的互动。例如，当 NFT 作为独家活动的门票时，它为其持有者提供了无法复制的独特体验。同样，在游戏行业，实用驱动的 NFT 让玩家有机会拥有独特的游戏内资产，例如武器、皮肤，甚至整个虚拟土地。这种实用性的增强有助于提高用户参与度，确保 NFT 不仅是数字所有权的一种形式，而且还是体验的组成部分。

2. Monetizing Digital Assets

2. 数字资产货币化

Utility-driven NFTs provide creators, businesses, and platforms with new ways to monetize their digital assets. Whether it’s a content creator using NFTs as access tokens for premium content, or a game developer selling in-game assets as NFTs, the ability to tokenize utility increases the value proposition for both creators and consumers. These NFTs enable creators to earn recurring revenue through royalties, while users benefit from the value and utility that these assets provide.

实用程序驱动的 NFT 为创作者、企业和平台提供了数字资产货币化的新方法。无论是使用 NFT 作为优质内容的访问代币的内容创建者，还是将游戏内资产作为 NFT 出售的游戏开发商，将效用代币化的能力都可以增加创作者和消费者的价值主张。这些 NFT 使创作者能够通过版税获得经常性收入，而用户则从这些资产提供的价值和效用中受益。

3. Decentralized Ownership and Control

3. 分散所有权和控制权

Utility-driven NFTs offer holders a level of decentralized ownership and control over digital assets. Whether it’s owning a plot of land in a virtual world or gaining exclusive access to a community, NFTs provide a verifiable proof of ownership that cannot be replicated or manipulated by a centralized authority. This form of ownership is particularly significant in the realm of digital real estate, gaming, and membership-based models.

实用程序驱动的 NFT 为持有者提供一定程度的去中心化所有权和对数字资产的控制。无论是在虚拟世界中拥有一块土地，还是获得对社区的独家访问权，NFT 都提供了可验证的所有权证明，而中央机构无法复制或操纵该所有权证明。这种所有权形式在数字房地产、游戏和会员制模式领域尤其重要。

4. Interoperability Across Platforms

4. 跨平台互操作性

One of the greatest strengths of utility-driven NFTs is their potential for interoperability. NFTs with inherent utility can be used across different platforms and ecosystems, enhancing their value. For example, a gaming NFT from one game may be compatible with another game or metaverse platform, giving players the ability to use their assets in multiple environments. Similarly, NFTs tied to real-world services or goods may be usable across different industries, increasing their practical value and applications.

实用程序驱动的 NFT 的最大优势之一是它们的互操作性潜力。具有固有效用的NFT可以跨不同平台和生态系统使用，从而提升其价值。例如，一款游戏的游戏 NFT 可能与另一款游戏或元宇宙平台兼容，让玩家能够在多种环境中使用他们的资产。同样，与现实世界服务或商品相关的 NFT 可以在不同行业使用，从而增加其实际价值和应用。

5. Increased Access to New Markets

5. 增加进入新市场的机会

Utility-driven NFTs open up new markets and revenue streams for both creators and businesses. By offering tangible value in addition to the collectible nature of NFTs, creators and platforms can appeal to a broader audience—ranging from gamers and investors to consumers seeking loyalty rewards or digital goods. This broadened appeal helps to drive the mainstream adoption of NFTs.

实用程序驱动的 NFT 为创作者和企业开辟了新的市场和收入来源。除了 NFT 的收藏性质之外，通过提供有形价值，创作者和平台可以吸引更广泛的受众——从游戏玩家和投资者到寻求忠诚奖励或数字商品的消费者。这种广泛的吸引力有助于推动 NFT 的主流采用。

Applications of Utility-Driven NFTs

实用驱动的 NFT 的应用

Utility-driven NFTs are rapidly expanding beyond the traditional use cases of digital art. Let’s explore some of the industries and sectors where utility-driven NFTs are making a significant impact.

实用程序驱动的 NFT 正在迅速扩展到数字艺术的传统用例之外。让我们探讨一下公用事业驱动的 NFT 正在产生重大影响的一些行业和领域。

1. Gaming and Virtual Worlds

1. 游戏和虚拟世界

Gaming is one of the most dynamic industries for utility-driven NFTs. NFTs enable players to own and trade in-game assets, such as weapons, characters, skins, and virtual real estate. These assets have tangible in-game utility, allowing players to enhance their gaming experience and even generate real-world value through secondary markets.

游戏是公用事业驱动的 NFT 最具活力的行业之一。 NFT 使玩家能够拥有和交易游戏内资产，例如武器、角色、皮肤和虚拟房地产。这些资产在游戏中具有切实的效用，使玩家能够增强游戏体验，甚至通过二级市场产生现实世界的价值。

Some notable examples include:

一些值得注意的例子包括：

Utility-driven NFTs allow players to truly own their in-game assets, creating a new economy within gaming ecosystems.

实用驱动的 NFT 让玩家真正拥有自己的游戏内资产，在游戏生态系统中创造新的经济。

2. Digital Real Estate

2. 数字房地产

In the metaverse, digital real estate is becoming a major use case for utility-driven NFTs. Platforms like The Sandbox, Decentraland, and Somnium Space enable users to buy, sell, and develop virtual land as NFTs. These digital properties can be used for gaming, social interaction, events, advertising, and even renting to other users.

在虚拟世界中，数字房地产正在成为公用事业驱动的 NFT 的主要用例。 The Sandbox、Decentraland 和 Somnium Space 等平台使用户能够以 NFT 的形式购买、出售和开发虚拟土地。这些数字资产可用于游戏、社交互动、活动、广告，甚至出租给其他用户。

Owning digital real estate as an NFT provides not only a sense of ownership but also the ability to monetize that property through leasing, selling, or hosting virtual events.

拥有数字房地产作为 NFT 不仅可以提供一种所有权感，还可以通过租赁、出售或举办虚拟活动将该财产货币化。

3. Membership and Loyalty Programs

3. 会员和忠诚度计划

Utility-driven NFTs are transforming membership and loyalty programs by providing verifiable proof of ownership. Rather than using traditional membership cards or loyalty points, businesses are creating NFTs that offer holders unique benefits, rewards, and experiences. These NFTs can be tied to discounts, access to exclusive events, or premium services.

实用程序驱动的 NFT 正在通过提供可验证的所有权证明来改变会员和忠诚度计划。企业不再使用传统的会员卡或忠诚积分，而是创建 NFT，为持有者提供独特的福利、奖励和体验。这些 NFT 可以与折扣、独家活动或优质服务挂钩。

For example, a restaurant could issue NFTs that grant customers access to special menu items, while a clothing brand could offer NFTs that give holders access to early releases or limited-

例如，一家餐厅可以发行 NFT，让顾客可以访问特殊菜单项，而服装品牌可以提供 NFT，让持有者可以访问早期发布或限量版的产品。