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UFC 与区块链物流公司 VeChain 达成了一项价值 1 亿美元、为期五年的协议,这是一项创造历史的合作伙伴关系。这项开创性的协议标志着这家综合格斗巨头首次建立顶级区块链合作伙伴关系,并为唯链提供了一个接触全球拳击爱好者的强大平台。此次合作不仅限于品牌推广,唯链还融入 UFC 赛事、共同创作内容以及为 UFC 运动员设立“品牌大使基金”。
UFC Announces Monumental $100 Million Partnership with VeChain, Ushering in the Era of Blockchain in Combat Sports
UFC 宣布与唯链达成 1 亿美元合作伙伴关系,开启格斗运动区块链时代
The Ultimate Fighting Championship (UFC), the global behemoth of mixed martial arts, has entered into a groundbreaking partnership with VeChain, a leading blockchain logistics firm. This historic five-year deal, valued at a staggering $100 million, marks a watershed moment in the convergence of blockchain technology and professional sports.
全球综合格斗巨头终极格斗锦标赛(UFC)已与领先的区块链物流公司唯链建立了开创性的合作伙伴关系。这份历史性的五年协议价值高达 1 亿美元,标志着区块链技术与职业体育融合的分水岭。
UFC's Financial Triumph, Blockchain's Global Platform
UFC金融凯旋,区块链全球平台
This strategic alliance is a testament to UFC's extraordinary financial prowess, surpassing all previous sponsorship records, according to Paul Asencio, UFC's Senior Vice President of Global Partnerships. The partnership also catapults UFC to the vanguard of a rapidly expanding trend, as the cryptocurrency and blockchain sectors experience unprecedented growth.
UFC 全球合作伙伴高级副总裁保罗·阿森西奥 (Paul Asencio) 表示,这一战略联盟证明了 UFC 非凡的财务实力,超越了之前所有的赞助记录。随着加密货币和区块链领域经历前所未有的增长,此次合作还使 UFC 成为快速扩张趋势的先锋。
For VeChain, this partnership presents a golden opportunity to propel its brand onto the global stage. Their presence will be felt in an astounding 900 million television households across 175 nations, granting them unparalleled exposure.
对于唯链来说,此次合作提供了将其品牌推向全球舞台的绝佳机会。 175 个国家的 9 亿电视家庭将感受到他们的存在,从而获得无与伦比的曝光度。
VeChain's Pervasive Presence in UFC Events
唯链广泛参与UFC赛事
This unprecedented visibility will be further amplified through VeChain's prominent placement within UFC events. The blockchain firm's branding will grace the iconic Octagon canvas, the hallowed arena where UFC champions are crowned. VeChain's logo will serve as a constant visual reminder, keeping their name etched in the minds of millions of fight fans worldwide.
唯链在 UFC 赛事中的突出地位将进一步放大这种前所未有的知名度。这家区块链公司的品牌将装点标志性的 Octagon 画布,这是 UFC 冠军加冕的神圣竞技场。唯链的标志将作为一个持续的视觉提醒,让他们的名字铭刻在全球数百万拳击迷的脑海中。
Beyond Branding: Tokenized Gloves and Ambassador Fund
超越品牌:代币化手套和大使基金
The partnership extends far beyond mere branding and content creation. VeChain's branding will be seamlessly integrated into the very essence of UFC events. An annual "Brand Ambassador Fund" will provide financial incentives for UFC athletes to actively participate in VeChain marketing initiatives. This innovative approach harnesses the immense popularity of UFC fighters to amplify VeChain's reach and connect with a passionate fanbase.
此次合作远远超出了单纯的品牌推广和内容创作。唯链的品牌将无缝融入UFC赛事的本质。一年一度的“品牌大使基金”将为UFC运动员积极参与唯链营销活动提供经济奖励。这种创新方法利用 UFC 选手的巨大人气来扩大唯链的影响力并与热情的粉丝群建立联系。
UFC's Crypto Explorations: A Trailblazing Legacy
UFC 的加密货币探索:开拓性的遗产
UFC has been a trailblazer in the adoption of innovative technologies. Prior to this partnership, they forged an alliance with Crypto.com, a leading crypto exchange, resulting in fan bonuses awarded in Bitcoin. They also collaborated with NFT creator Dapper Labs to issue officially licensed non-fungible tokens (NFTs).
UFC 一直是采用创新技术的先驱。在此合作之前,他们与领先的加密货币交易所 Crypto.com 结成联盟,并以比特币形式奖励粉丝奖金。他们还与 NFT 创建者 Dapper Labs 合作发行官方许可的非同质代币(NFT)。
These ventures underscore UFC's willingness to embrace emerging technologies and explore uncharted revenue streams in the dynamic financial landscape.
这些合资企业凸显了 UFC 愿意拥抱新兴技术并在动态的金融环境中探索未知的收入来源。
A Catalyst for Blockchain Education
区块链教育的催化剂
The partnership between UFC and VeChain signifies a pivotal moment in the convergence of professional sports and blockchain technology. As VeChain leverages UFC's massive global audience, this deal has the potential to not only propel VeChain's brand recognition but also educate fight fans about the transformative potential of blockchain technology.
UFC与唯链的合作标志着职业体育与区块链技术融合的关键时刻。由于唯链利用了 UFC 庞大的全球受众,这笔交易不仅有可能提升唯链的品牌知名度,还可以让拳击迷了解区块链技术的变革潜力。
This partnership is a testament to the growing recognition of blockchain's ability to enhance fan experiences, create new revenue streams, and forge deeper connections within the sports industry. As the UFC and VeChain embark on this groundbreaking journey, the stage is set for an era of innovation and technological advancement in combat sports.
这种合作关系证明了区块链在增强粉丝体验、创造新的收入来源以及在体育行业内建立更深层次联系的能力得到了越来越多的认可。随着UFC和唯链踏上这一开创性的旅程,格斗运动创新和技术进步的时代已经到来。
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