特斯拉在2025年面临越来越大的挑战：欧洲销售下降，广泛的抗议和改变消费者的情绪

特斯拉公司（NASDAQ：TSLA）在2025年初面临着越来越多的挑战，面临着欧洲销售，广泛的抗议活动以及转移与首席执行官埃隆·马斯克（Elon Musk）在特朗普政府中的作用相关的消费者情绪的结合。

Tesla (NASDAQ:TSLA) is facing a combination of declining European sales, widespread protests, and shifting consumer sentiment tied to CEO Elon Musk’s role in the Trump administration.

特斯拉（NASDAQ：TSLA）面临着欧洲销售，广泛抗议以及与首席执行官埃隆·马斯克（Elon Musk）在特朗普政府中的作用相关的消费者情绪的结合。

Recent data showed Tesla’s European market performance has weakened substantially. January 2025 registration numbers revealed steep declines across key markets, with France seeing a 63% drop, Germany experiencing a 60% decrease, Norway falling 38%, and the UK showing a 12% reduction compared to the previous year.

最近的数据显示，特斯拉的欧洲市场表现已大大减弱。 2025年1月的注册人数显示，主要市场的急剧下降，法国下降了63％，德国的下降幅度下降了60％，挪威下跌38％，与上一年相比，英国降低了12％。

The company’s product lineup remained heavily dependent on two models, with over 95% of sales coming from the Model 3 and Model Y. This concentration came at a time when competitors like BMW were strengthening their position in Europe, and Chinese manufacturer BYD was gaining ground despite discussions about potential tariffs.

该公司的产品阵容仍然在很大程度上取决于两种型号，超过95％的销售来自Model 3和ModelY。这种集中度是在像宝马这样的竞争对手加强其在欧洲的地位的时候，中国制造商Byd正在获得地面尽管讨论了潜在的关税。

CFRA analyst Garrett Nelson maintained a bullish stance on Tesla, pointing to the potential of autonomous driving technology. Nelson estimated the global autonomous driving market opportunity at over $5 trillion, suggesting Tesla’s current stock price represented only a fraction of its potential value.

CFRA分析师加勒特·尼尔森（Garrett Nelson）对特斯拉（Tesla）保持看涨的立场，指出了自主驾驶技术的潜力。尼尔森估计，全球自动驾驶市场机会为5万亿美元，这表明特斯拉目前的股价仅占其潜在价值的一小部分。

However, this optimistic outlook contrasted with immediate challenges facing the company. Weekend protests dubbed “Tesla Takedown” and “Tesla Takeover” occurred at multiple Tesla dealerships across the United States and international locations. Protesters gathered with signs opposing Musk’s political involvement and his role as head of the Department of Government Efficiency (DOGE).

但是，这种乐观的前景与公司面临的直接挑战形成鲜明对比。周末抗议活动被称为“特斯拉撤销”和“特斯拉接管”，在美国和国际地点的多个特斯拉经销商处发生。抗议者聚集了反对马斯克政治参与的迹象，以及他作为政府效率部（Doge）的负责人。

Musk’s Political Activity

马斯克的政治活动

Recent polling data indicated growing public concern about Musk’s political activities. A Quinnipiac poll from January showed 53% of voters opposed Musk’s prominent role in the Trump administration, while only 39% supported it. The American EV Jobs Alliance found even lower support among EV drivers, with just 35% viewing Musk positively and 42% expressing negative opinions.

最近的民意调查数据表明，公众对马斯克的政治活动的关注日益增加。一月份起的昆尼皮亚克（Quinnipiac）民意调查显示，有53％的选民反对马斯克在特朗普政府中的重要作用，而只有39％的选民支持了马斯克。美国电动汽车工作联盟（American EV Job Alliance）发现，在电动汽车驾驶员中的支持较低，只有35％的人积极地观看了麝香，有42％的人表达了负面意见。

Tesla’s brand perception has also shifted. Among EV competitors Ford, Toyota, and Volkswagen, Tesla recorded the lowest favorable rating at 63% and highest unfavorable rating at 37% in recent surveys of likely EV buyers.

特斯拉的品牌知觉也发生了变化。在电动汽车竞争对手福特，丰田和大众汽车中，特斯拉在最近对可能的电动汽车购买者的调查中记录了最低的评分，为63％，评分最高，为37％。

Internal tensions have emerged as well. The Washington Post reported on a leaked recording of a Tesla staff meeting where employees expressed concerns about damage to the company’s brand. Senior managers reportedly indicated Tesla would benefit if Musk stepped down from his role.

内部紧张局势也出现了。 《华盛顿邮报》报道了特斯拉员工会议的泄漏记录，员工对公司品牌的损害表示担忧。据报道，高级管理人员表示，如果马斯克辞职，特斯拉将受益。

The company faces additional market pressures as the Trump administration considers cutting federal EV tax credits. This change would remove a key sales incentive and force Tesla to compete more directly with foreign automakers on price.

当特朗普政府认为削减联邦电动汽车税收抵免时，该公司面临额外的市场压力。这种变化将消除关键的销售激励措施，并迫使特斯拉以更直接与外国汽车制造商竞争。

Hedge fund interest remained substantial, with 99 hedge fund investors maintaining positions in Tesla stock. However, Oppenheimer analyst Colin Rusch noted that Musk’s political activities created potential risks for Tesla’s sales, particularly in California and the European Union.

对冲基金的利息仍然很大，有99个对冲基金投资者在特斯拉股票中保持头寸。但是，奥本海默分析师科林·鲁斯（Colin Rusch）指出，马斯克的政治活动为特斯拉的销售带来了潜在的风险，尤其是在加利福尼亚和欧盟。

JPMorgan Asset Management’s Kerry Craig suggested investors were looking beyond traditional AI technology leaders due to valuation concerns. Craig emphasized opportunities along the AI value chain, including software companies and energy providers.

摩根大通资产管理公司（JPMorgan Asset Management）的克里·克雷格（Kerry Craig）建议，由于估值问题，投资者正在超越传统的AI技术领导者。克雷格（Craig）强调了包括软件公司和能源提供商在内的AI价值链上的机会。

Tesla’s Q4 2024 performance showed mixed results. While the company reported better-than-expected earnings in late October, portfolio managers at Aristotle Atlantic Large Cap Growth Strategy noted the stock’s performance was influenced by expectations about autonomous driving regulation and potential changes to EV tax incentives.

特斯拉的Q4 2024性能显示出不同的结果。尽管该公司在10月下旬报告的收益超过预期的收益，但亚里士多德大西洋大型CAP增长策略的投资组合经理指出，该股票的绩效受到对自动驾驶法规的期望以及对电动汽车税激励措施的潜在变化的期望。

The company’s next delivery report, due in early April, will provide more clarity on the impact of these challenges on Tesla’s global sales performance.

该公司的下一份交付报告将于4月初到期，将对这些挑战对特斯拉全球销售业绩的影响更加清楚。