特斯拉在2025年面臨越來越大的挑戰：歐洲銷售下降，廣泛的抗議和改變消費者的情緒

特斯拉公司（NASDAQ：TSLA）在2025年初面臨著越來越多的挑戰，面臨著歐洲銷售，廣泛的抗議活動以及轉移與首席執行官埃隆·馬斯克（Elon Musk）在特朗普政府中的作用相關的消費者情緒的結合。

Tesla (NASDAQ:TSLA) is facing a combination of declining European sales, widespread protests, and shifting consumer sentiment tied to CEO Elon Musk’s role in the Trump administration.

特斯拉（NASDAQ：TSLA）面臨著歐洲銷售，廣泛抗議以及與首席執行官埃隆·馬斯克（Elon Musk）在特朗普政府中的作用相關的消費者情緒的結合。

Recent data showed Tesla’s European market performance has weakened substantially. January 2025 registration numbers revealed steep declines across key markets, with France seeing a 63% drop, Germany experiencing a 60% decrease, Norway falling 38%, and the UK showing a 12% reduction compared to the previous year.

最近的數據顯示，特斯拉的歐洲市場表現已大大減弱。 2025年1月的註冊人數顯示，主要市場的急劇下降，法國下降了63％，德國的下降幅度下降了60％，挪威下跌38％，與上一年相比，英國降低了12％。

The company’s product lineup remained heavily dependent on two models, with over 95% of sales coming from the Model 3 and Model Y. This concentration came at a time when competitors like BMW were strengthening their position in Europe, and Chinese manufacturer BYD was gaining ground despite discussions about potential tariffs.

該公司的產品陣容仍然在很大程度上取決於兩種型號，超過95％的銷售來自Model 3和ModelY。這種集中度是在像寶馬這樣的競爭對手加強其在歐洲的地位的時候，中國製造商Byd正在獲得地面儘管討論了潛在的關稅。

CFRA analyst Garrett Nelson maintained a bullish stance on Tesla, pointing to the potential of autonomous driving technology. Nelson estimated the global autonomous driving market opportunity at over $5 trillion, suggesting Tesla’s current stock price represented only a fraction of its potential value.

CFRA分析師加勒特·尼爾森（Garrett Nelson）對特斯拉（Tesla）保持看漲的立場，指出了自主駕駛技術的潛力。尼爾森估計，全球自動駕駛市場機會為5萬億美元，這表明特斯拉目前的股價僅佔其潛在價值的一小部分。

However, this optimistic outlook contrasted with immediate challenges facing the company. Weekend protests dubbed “Tesla Takedown” and “Tesla Takeover” occurred at multiple Tesla dealerships across the United States and international locations. Protesters gathered with signs opposing Musk’s political involvement and his role as head of the Department of Government Efficiency (DOGE).

但是，這種樂觀的前景與公司面臨的直接挑戰形成鮮明對比。週末抗議活動被稱為“特斯拉撤銷”和“特斯拉接管”，在美國和國際地點的多個特斯拉經銷商處發生。抗議者聚集了反對馬斯克政治參與的跡象，以及他作為政府效率部（Doge）的負責人。

Musk’s Political Activity

馬斯克的政治活動

Recent polling data indicated growing public concern about Musk’s political activities. A Quinnipiac poll from January showed 53% of voters opposed Musk’s prominent role in the Trump administration, while only 39% supported it. The American EV Jobs Alliance found even lower support among EV drivers, with just 35% viewing Musk positively and 42% expressing negative opinions.

最近的民意調查數據表明，公眾對馬斯克的政治活動的關注日益增加。一月份起的昆尼皮亞克（Quinnipiac）民意調查顯示，有53％的選民反對馬斯克在特朗普政府中的重要作用，而只有39％的選民支持了馬斯克。美國電動汽車工作聯盟（American EV Job Alliance）發現，在電動汽車駕駛員中的支持較低，只有35％的人積極地觀看了麝香，有42％的人表達了負面意見。

Tesla’s brand perception has also shifted. Among EV competitors Ford, Toyota, and Volkswagen, Tesla recorded the lowest favorable rating at 63% and highest unfavorable rating at 37% in recent surveys of likely EV buyers.

特斯拉的品牌知覺也發生了變化。在電動汽車競爭對手福特，豐田和大眾汽車中，特斯拉在最近對可能的電動汽車購買者的調查中記錄了最低的評分，為63％，評分最高，為37％。

Internal tensions have emerged as well. The Washington Post reported on a leaked recording of a Tesla staff meeting where employees expressed concerns about damage to the company’s brand. Senior managers reportedly indicated Tesla would benefit if Musk stepped down from his role.

內部緊張局勢也出現了。 《華盛頓郵報》報導了特斯拉員工會議的洩漏記錄，員工對公司品牌的損害表示擔憂。據報導，高級管理人員表示，如果馬斯克辭職，特斯拉將受益。

The company faces additional market pressures as the Trump administration considers cutting federal EV tax credits. This change would remove a key sales incentive and force Tesla to compete more directly with foreign automakers on price.

當特朗普政府認為削減聯邦電動汽車稅收抵免時，該公司面臨額外的市場壓力。這種變化將消除關鍵的銷售激勵措施，並迫使特斯拉以更直接與外國汽車製造商競爭。

Hedge fund interest remained substantial, with 99 hedge fund investors maintaining positions in Tesla stock. However, Oppenheimer analyst Colin Rusch noted that Musk’s political activities created potential risks for Tesla’s sales, particularly in California and the European Union.

對沖基金的利息仍然很大，有99個對沖基金投資者在特斯拉股票中保持頭寸。但是，奧本海默分析師科林·魯斯（Colin Rusch）指出，馬斯克的政治活動為特斯拉的銷售帶來了潛在的風險，尤其是在加利福尼亞和歐盟。

JPMorgan Asset Management’s Kerry Craig suggested investors were looking beyond traditional AI technology leaders due to valuation concerns. Craig emphasized opportunities along the AI value chain, including software companies and energy providers.

摩根大通資產管理公司（JPMorgan Asset Management）的克里·克雷格（Kerry Craig）建議，由於估值問題，投資者正在超越傳統的AI技術領導者。克雷格（Craig）強調了包括軟件公司和能源提供商在內的AI價值鏈上的機會。

Tesla’s Q4 2024 performance showed mixed results. While the company reported better-than-expected earnings in late October, portfolio managers at Aristotle Atlantic Large Cap Growth Strategy noted the stock’s performance was influenced by expectations about autonomous driving regulation and potential changes to EV tax incentives.

特斯拉的Q4 2024性能顯示出不同的結果。儘管該公司在10月下旬報告的收益超過預期的收益，但亞里士多德大西洋大型CAP增長策略的投資組合經理指出，該股票的績效受到對自動駕駛法規的期望以及對電動汽車稅激勵措施的潛在變化的期望。

The company’s next delivery report, due in early April, will provide more clarity on the impact of these challenges on Tesla’s global sales performance.

該公司的下一份交付報告將於4月初到期，將對這些挑戰對特斯拉全球銷售業績的影響更加清楚。