澳大利亚网球协会似乎在开始向投注者出售艺术品三年后就放弃了 NFT 计划

澳大利亚网球协会在开始向投注者出售艺术品三年后，似乎放弃了其不可替代代币 (NFT) 计划，近 10,000 张球图像的价值暴跌了 90%。

Tennis Australia appears to have walked away from its non-fungible token (NFT) program three years after it began selling the artworks to punters, with nearly 10,000 images of balls plunging up to 90% in value.

在开始向投注者出售艺术品三年后，澳大利亚网球协会似乎放弃了其不可替代代币 (NFT) 计划，近 10,000 张球的图像价值暴跌了 90%。

Launched at the peak of hype around NFTs, the Australian Open’s Artball program allowed keen fanatics to buy 6,776 ball artworks sold as non-fungible tokens (NFTs) that are linked to 19cm x 19cm plots on the court at Melbourne Park. In 2023, the Open had an additional 2,454 NFTs on offer.

澳大利亚网球公开赛的 Artball 计划是在 NFT 炒作最热的时候推出的，它允许狂热的狂热爱好者购买 6,776 个球艺术品，这些艺术品以不可替代代币 (NFT) 的形式出售，这些艺术品与墨尔本公园球场上 19 厘米 x 19 厘米的地块相关联。 2023 年，公开赛额外提供了 2,454 个 NFT。

The balls in 2022 were priced at 0.067 in the ethereum cryptocurrency – about $278 at the time of minting on 22 January 2022 – and all NFTs were sold. In 2023, the balls were minted starting at 0.23ETH each – about $446 at the time.

2022 年的球以以太坊加密货币计价为 0.067，即 2022 年 1 月 22 日铸造时约为 278 美元，并且所有 NFT 均已售出。 2023 年，这些球的铸造价格为每个 0.23ETH，当时约为 446 美元。

Due to the increased value of ethereum against the Australian dollar, today those NFTs would be valued at $338 and $1,162, respectively, had they retained their value.

由于以太坊兑澳元升值，如果这些 NFT 保值的话，如今它们的价值将分别为 338 美元和 1,162 美元。

However, customers left holding the NFT balls might have noticed a significant drop in the value of their NFT asset. The current floor price for the balls on OpenSea is 0.005ETH, equating to roughly $25. Recent NFT sales of the balls have ranged from 0.003ETH (A$15) up to 0.0175ETH (A$89) – all significantly lower than the prices at which they were minted.

然而，持有 NFT 球的客户可能已经注意到他们的 NFT 资产的价值大幅下降。 OpenSea 上球的当前底价为 0.005ETH，大约相当于 25 美元。最近这些球的 NFT 销售价格从 0.003ETH（15 澳元）到 0.0175ETH（89 澳元）不等——所有这些都大大低于铸造它们的价格。

Tennis Australia marketed the NFT program as similar to a frequent flyers program, offering a Discord channel for NFT holders, ground passes for finals weeks and behind-the-scenes access, as well as passes to matches the following year if the portion of the court held in the NFT was linked to the match point plot on the court.

澳大利亚网球协会将 NFT 计划推广为类似于飞行常客计划，为 NFT 持有者提供 Discord 频道、决赛周的地面通行证和幕后访问权限，以及在球场部分情况下的下一年比赛通行证NFT 中的比赛与赛场上的赛点情节有关。

In 2024, the Australian Open appeared not to mint any new NFTs but allowed existing owners to redeem ground passes to finals week. In 2025, there is no mention of the program from the Australian Open or any offer of redeeming passes, and sites for the Artball program remain largely dormant. The Discord server has been shut down.

2024 年，澳大利亚网球公开赛似乎不会铸造任何新的 NFT，但允许现有所有者兑换决赛周的地面通行证。 2025 年，澳大利亚网球公开赛没有提及该项目，也没有提供任何兑换通行证的优惠，Artball 项目的网站也基本上处于休眠状态。 Discord 服务器已关闭。

Tennis Australia did not respond to multiple requests for comment.

澳大利亚网球协会没有回应多次置评请求。

In 2023, when the crypto market was volatile and the value of the NFTs had fallen by nearly $100, Ridley Plummer, then Tennis Australia’s senior manager of metaverse, NFTs, web3 and cryptocurrency, defended the decision to remain in the NFT business.

2023 年，当加密市场动荡、NFT 价值下跌近 100 美元时，时任澳大利亚网球协会 Metaverse、NFT、web3 和加密货币高级经理 Ridley Plummer 为留在 NFT 业务的决定进行了辩护。

“We shouldn’t just put down our tools and walk away because the market’s having its challenges,” he said. “There’s obviously a ton of external factors that come into play when you’re exploring a new technology like web3 and NFTs, and when you’re an innovative company like Tennis Australia and the AO there’s obviously challenges and rewards that come with that as well.”

“我们不应该因为市场面临挑战就放下工具走开，”他说。 “当你探索像 web3 和 NFT 这样的新技术时，显然会有大量的外部因素发挥作用，而当你是像澳大利亚网球协会和 AO 这样的创新公司时，显然也会带来挑战和回报”。

Plummer’s title, according to Tennis Australia, is now senior manager of digital sales and metaverse.

根据澳大利亚网球协会的说法，普卢默的头衔现在是数字销售和元宇宙的高级经理。

The Australian Open has since turned its attention to other digital ventures, including launching a way for users to play tennis with simulated commentary in Roblox, and a challenge for young students to build the Australian Open in Minecraft.

此后，澳大利亚网球公开赛将注意力转向其他数字化项目，包括在 Roblox 中为用户推出一种带有模拟解说的打网球方式，以及为年轻学生发起在 Minecraft 中打造澳大利亚网球公开赛的挑战。

The Age reported on Monday that the Australian Open was also using facial recognition technology at the tournament site to “enhance security and patron safety”. It comes despite the Australian privacy commissioner ruling last year that Bunnings had breached customer privacy in using facial recognition technology in stores.

《时代报》周一报道称，澳大利亚网球公开赛还在比赛现场使用面部识别技术来“增强安全性和顾客安全”。尽管澳大利亚隐私专员去年裁定 Bunnings 在商店使用面部识别技术侵犯了顾客隐私。

Several sporting venues, including the MCG, the SCG and Qudos Bank Arena, have all been reported to have used facial recognition technology in their venues, but none have responded to Guardian Australia requests on whether they continue to use such technology in light of the Bunnings ruling.

据报道，包括 MCG、SCG 和 Qudos Bank Arena 在内的多个体育场馆都在其场馆中使用了面部识别技术，但没有一个体育场馆回应澳大利亚卫报关于是否根据 Bunnings 事件继续使用此类技术的请求。裁决。