澳洲網球協會似乎在開始向投注者出售藝術品三年後就放棄了 NFT 計劃

澳洲網球協會在開始向投注者出售藝術品三年後，似乎放棄了其不可替代代幣 (NFT) 計劃，近 10,000 張球圖像的價值暴跌了 90%。

Tennis Australia appears to have walked away from its non-fungible token (NFT) program three years after it began selling the artworks to punters, with nearly 10,000 images of balls plunging up to 90% in value.

在開始向投注者出售藝術品三年後，澳洲網球協會似乎放棄了其不可替代代幣 (NFT) 計劃，近 10,000 張球的圖像價值暴跌了 90%。

Launched at the peak of hype around NFTs, the Australian Open’s Artball program allowed keen fanatics to buy 6,776 ball artworks sold as non-fungible tokens (NFTs) that are linked to 19cm x 19cm plots on the court at Melbourne Park. In 2023, the Open had an additional 2,454 NFTs on offer.

澳洲網球公開賽的Artball 計畫是在NFT 炒作最熱的時候推出的，它允許狂熱的狂熱愛好者購買6,776 個球藝術品，這些藝術品以不可替代代幣(NFT) 的形式出售，這些藝術品與墨爾本公園球場上19 公分x 19 公分的地塊相關聯。 2023 年，公開賽額外提供了 2,454 個 NFT。

The balls in 2022 were priced at 0.067 in the ethereum cryptocurrency – about $278 at the time of minting on 22 January 2022 – and all NFTs were sold. In 2023, the balls were minted starting at 0.23ETH each – about $446 at the time.

2022 年的球以以太坊加密貨幣計價為 0.067，即 2022 年 1 月 22 日鑄造時約為 278 美元，並且所有 NFT 均已售出。 2023 年，這些球的鑄造價格為每個 0.23ETH，當時約為 446 美元。

Due to the increased value of ethereum against the Australian dollar, today those NFTs would be valued at $338 and $1,162, respectively, had they retained their value.

由於以太坊兌澳元升值，如果這些 NFT 保值的話，如今它們的價值將分別為 338 美元和 1,162 美元。

However, customers left holding the NFT balls might have noticed a significant drop in the value of their NFT asset. The current floor price for the balls on OpenSea is 0.005ETH, equating to roughly $25. Recent NFT sales of the balls have ranged from 0.003ETH (A$15) up to 0.0175ETH (A$89) – all significantly lower than the prices at which they were minted.

然而，持有 NFT 球的客戶可能已經注意到他們的 NFT 資產的價值大幅下降。 OpenSea 上球的目前底價為 0.005ETH，大約相當於 25 美元。最近這些球的 NFT 銷售價格從 0.003ETH（15 澳元）到 0.0175ETH（89 澳元）不等——所有這些都大大低於鑄造它們的價格。

Tennis Australia marketed the NFT program as similar to a frequent flyers program, offering a Discord channel for NFT holders, ground passes for finals weeks and behind-the-scenes access, as well as passes to matches the following year if the portion of the court held in the NFT was linked to the match point plot on the court.

澳洲網球協會將 NFT 計劃推廣為類似於飛行常客計劃，為 NFT 持有者提供 Discord 頻道、決賽週的地面通行證和幕後訪問權限，以及在球場部分情況下的下一年比賽通行證NFT 中的比賽與賽場上的賽點情節有關。

In 2024, the Australian Open appeared not to mint any new NFTs but allowed existing owners to redeem ground passes to finals week. In 2025, there is no mention of the program from the Australian Open or any offer of redeeming passes, and sites for the Artball program remain largely dormant. The Discord server has been shut down.

2024 年，澳洲網球公開賽似乎不會鑄造任何新的 NFT，但允許現有所有者兌換決賽週的地面通行證。 2025 年，澳洲網球公開賽並未提及該項目，也沒有提供任何兌換通行證的優惠，Artball 計畫的網站基本上也處於休眠狀態。 Discord 伺服器已關閉。

Tennis Australia did not respond to multiple requests for comment.

澳洲網球協會沒有回應多次置評請求。

In 2023, when the crypto market was volatile and the value of the NFTs had fallen by nearly $100, Ridley Plummer, then Tennis Australia’s senior manager of metaverse, NFTs, web3 and cryptocurrency, defended the decision to remain in the NFT business.

2023 年，當加密市場動盪、NFT 價值下跌近 100 美元時，時任澳洲網球協會 Metaverse、NFT、web3 和加密貨幣高級經理 Ridley Plummer 為留在 NFT 業務的決定進行了辯護。

“We shouldn’t just put down our tools and walk away because the market’s having its challenges,” he said. “There’s obviously a ton of external factors that come into play when you’re exploring a new technology like web3 and NFTs, and when you’re an innovative company like Tennis Australia and the AO there’s obviously challenges and rewards that come with that as well.”

「我們不應該因為市場面臨挑戰就放下工具走開，」他說。 「當你探索像 web3 和 NFT 這樣的新技術時，顯然會有大量的外部因素發揮作用，而當你是像澳大利亞網球協會和 AO 這樣的創新公司時，顯然也會帶來挑戰和回報」。

Plummer’s title, according to Tennis Australia, is now senior manager of digital sales and metaverse.

根據澳洲網球協會的說法，普盧默的頭銜現在是數位銷售和元宇宙的高級經理。

The Australian Open has since turned its attention to other digital ventures, including launching a way for users to play tennis with simulated commentary in Roblox, and a challenge for young students to build the Australian Open in Minecraft.

此後，澳洲網球公開賽將注意力轉向其他數位化項目，包括在 Roblox 中為用戶推出一種帶有類比解說的打網球方式，以及為年輕學生發起在 Minecraft 中打造澳洲網球公開賽的挑戰。

The Age reported on Monday that the Australian Open was also using facial recognition technology at the tournament site to “enhance security and patron safety”. It comes despite the Australian privacy commissioner ruling last year that Bunnings had breached customer privacy in using facial recognition technology in stores.

《時代報》週一報道稱，澳洲網球公開賽還在比賽現場使用臉部辨識技術來「增強安全性和顧客安全」。儘管澳洲隱私專員去年裁定 Bunnings 在商店使用臉部辨識技術侵犯了顧客隱私。

Several sporting venues, including the MCG, the SCG and Qudos Bank Arena, have all been reported to have used facial recognition technology in their venues, but none have responded to Guardian Australia requests on whether they continue to use such technology in light of the Bunnings ruling.

據報道，包括MCG、SCG 和Qudos Bank Arena 在內的多個體育場館都在其場館中使用了面部識別技術，但沒有一個體育場館回應澳大利亞衛報關於是否根據Bunnings 事件繼續使用此類技術的請求。