故事协议通过获得Maroon 5和Katy Perry命中的版权来扩展其RWA令牌化工作

故事协议最近宣布了对两首热门歌曲的部分版权的收购和令牌化，《栗色5》和凯蒂·佩里（Katy Perry）的《雏菊》（Daisies）。

Story Protocol, a protocol focused on narrative content and storytelling on a blockchain, has announced the acquisition and tokenization of partial copyrights for two hit songs: Nobody’s Love by Maroon 5 and Daisies by Katy Perry.

故事协议是一项专注于区块链的叙事内容和讲故事的协议，宣布对两首热门歌曲的部分版权收购和令牌化：Maroon 5的《 Noboy's Love by Maroon 5》和Katy Perry的Daisies。

This move brings the iconic band and pop star’s music to the blockchain domain, potentially opening up a new wave of investment.

此举将标志性乐队和流行歌星的音乐带到了区块链领域，有可能打开新的投资浪潮。

Maroon 5, renowned for their three Grammy Awards and over 135 million records sold, and Katy Perry, with over 100 million records sold and multiple diamond-certified singles, are top-tier artists with massive fan bases.

Maroon 5因其三项格莱美奖而闻名，售出了超过1.35亿张唱片，凯蒂·佩里（Katy Perry）售出了超过1亿张唱片和多个钻石认证的单曲，是拥有大量粉丝基础的顶级艺术家。

Their music generates sustainable passive revenue through streaming, and by tokenizing the copyright for these songs, the rights will be divided into digital tokens that investors can trade or hold.

他们的音乐通过流媒体产生了可持续的被动收入，并通过使这些歌曲的版权构成版权，将其权利分为投资者可以交易或持有的数字代币。

"Katy Perry and Maroon 5 aren’t just topping charts anymore—they’re topping investment portfolios," remarked one X user.

一位X用户说：“凯蒂·佩里（Katy Perry）和栗色5（Maroon 5）不仅仅是排名榜首，而且还超越了投资组合。”

This integration marks part of a broader plan to acquire portions of over 50 copyrights from major artists, including BLACKPINK, Miley Cyrus, Justin Bieber, and others, as previously announced by Story Protocol.

这种整合标志着更广泛的计划的一部分，即从故事协议之前宣布的那样，包括Blackpink，Miley Cyrus，Justin Bieber等50多个版权的部分。

The combination of music copyrights and blockchain technology could present interesting possibilities for the music industry.

音乐版权和区块链技术的结合可能为音乐行业带来有趣的可能性。

However, there are also potential challenges that need to be considered.

但是，还需要考虑一些潜在的挑战。

Story Protocol Is Integrating Music Copyrights Into Its Ecosystem

故事协议正在将音乐版权整合到其生态系统中

According to an official announcement, Aria protocol—part of the Story ecosystem—has acquired and tokenized a portion of the copyrights for the hit songs Nobody’s Love and Daisies.

根据官方宣布，Aria协议（故事生态系统的一部分）已获得并使其成为热门歌曲的一部分版权。

The choice of Maroon 5 and Katy Perry likely stems from their status as top-tier artists with massive fan bases. Maroon 5 has won three Grammy Awards and sold over 135 million records worldwide, while Katy Perry has sold over 100 million records, with multiple diamond-certified singles.

栗色5和凯蒂·佩里（Katy Perry）的选择可能源于他们作为拥有大量粉丝基地的顶级艺术家的地位。 Maroon 5赢得了三项格莱美奖，并在全球范围内售出了1.35亿张唱片，而凯蒂·佩里（Katy Perry）售出了超过1亿张唱片，并拥有多个钻石认证的单曲。

Both Nobody’s Love and Daisies have high streaming numbers, generating sustainable passive revenue. Tokenizing the copyright for these songs allows for the rights to be divided into digital tokens that investors can trade or hold.

没人的爱和雏菊都有很高的流媒体数字，从而产生了可持续的被动收入。将这些歌曲的版权定为标记，可以将权利分为投资者可以交易或持有的数字代币。

This move is part of a broader plan to acquire portions of over 50 copyrights from major artists, including BLACKPINK, Miley Cyrus, Justin Bieber, and others, as previously announced by Story Protocol.

这一举动是一项更广泛计划的一部分，即从故事协议之前宣布的那样，包括Blackpink，Miley Cyrus，Justin Bieber等50多个版权的部分。

The potential of Real-World Asset Tokenization in the IP sector seems vast. According to CoinGecko data, as of press time, the market capitalization of RWA-related projects stands at over $32 billion.

IP部门中现实世界中的代币化的潜力似乎很巨大。根据Coingecko数据，截至发稿时，与RWA相关的项目的市值超过320亿美元。

"It’s clear that the world’s largest financial market infrastructures see a huge opportunity emerging from the DLT/Blockchain industry’s ability to connect counterparties around various forms of RWA tokenization," said Sergey Nazarov, Co-founder of Chainlink.

Chainlink联合创始人Sergey Nazarov说：“很明显，世界上最大的金融市场基础设施看到了DLT/区块链行业在各种形式的RWA代币化方面连接对手的能力。”

Moreover, Security Token Market recently predicted that the tokenized RWA market could reach $30 trillion by 2030, with leading sectors including securities, real estate, bonds, and gold.

此外，安全令牌市场最近预测，到2030年，令牌化的RWA市场可能会达到300万亿美元，其中包括证券，房地产，债券和黄金在内的领先部门。

According to the World Intellectual Property Organization (WIPO), the economic value of Intellectual Property (IP)—including copyrights, patents, and trademarks—contributes around 38% of global GDP, equivalent to more than $30 trillion annually (based on a global GDP of $80-$100 trillion). The copyright industry alone (music, film, books) accounts for approximately $5.8 trillion.

根据世界知识产权组织（WIPO）的数据，包括版权，专利和商标在内的知识产权（IP）的经济价值（包括全球GDP的38％，相当于每年超过300万亿美元）（基于全球GDP超过80-100亿美元）。仅版权行业（音乐，电影，书籍）约为5.8万亿美元。

Despite its massive value, the IP sector remains one of the least liquid asset classes. Buying, licensing, or valuing IP is often complex, time-consuming, and dependent on legal intermediaries. Tokenizing IP could enable more transparent, efficient transactions and management through digital tokens.

尽管具有巨大的价值，但IP行业仍然是液体资产最少的类别之一。购买，许可或评估IP通常是复杂的，耗时的，并且依赖于法律中介机构。令牌IP可以通过数字令牌实现更透明，有效的交易和管理。

This is a potential sector that Story Protocol aims to solve. Story is a relatively new protocol, known for its narrative content and storytelling focus.

这是故事协议旨在解决的潜在部门。故事是一个相对较新的协议，以其叙事内容和讲故事的重点而闻名。

While it has potential, Story still faces significant challenges in capturing the IP RWA market. For instance, Story is not the only RWP-focused project.

尽管具有潜力，但故事仍面临着捕捉IP RWA市场的重大挑战。例如，故事不是唯一以RWP为重点的项目。

Competitors like Ondo Finance (Ondo Chain), Centrifuge, and MakerDAO have already established a presence. Story is still relatively small and just recently launched its mainnet, meaning it must demonstrate unique advantages in the IP niche.

诸如Ondo Finance（Ondo Chain），离心机和Makerdao之类的竞争对手已经建立了存在。故事仍然相对较小，最近才发布其主网，这意味着它必须在IP利基市场中证明独特的优势。

Additionally, tokenizing IP requires recognition from organizations like WIPO and compliance with the Berne Convention. Without overcoming these legal hurdles, Story may struggle to attract major IP holders.

此外，IP的IP需要WIPO等组织的认可并遵守《伯尔尼公约》。在没有克服这些法律障碍的情况下，故事可能难以吸引主要的知识产权持有人。

Story Protocol’s move to tokenize the copyrights of hit songs aligns with its broader strategy to enter the IP sector. However, success in this space will require Story Protocol to quickly demonstrate its utility and overcome both legal and market adoption challenges.

故事协议的转化是将热门歌曲的版权与其更广泛的进入IP行业保持一致的版权。但是，在这个领域的成功将要求故事协议快速证明其实用性并克服法律和市场采用挑战。