Sorare 如何通过面向足球爱好者的 NFT 平台重塑体育产业

过去几年，多家足球俱乐部发布了自己的 NFT，其中 Sorare 是最受欢迎的 NFT 交易平台之一。

In recent years, the integration of cryptocurrency into sports, particularly soccer, has revolutionized fan engagement. As the influence of cryptocurrencies continues to soar, soccer teams are embracing digital assets to cater to their massive fan following. This trend, which began in 2018 with PSG's announcement of its own coin, has now seen dozens of soccer clubs issuing their own tokens.

近年来，加密货币融入体育运动，尤其是足球，彻底改变了球迷的参与度。随着加密货币的影响力不断飙升，足球队正在拥抱数字资产来迎合其庞大的球迷群体。这一趋势始于 2018 年 PSG 宣布发行自己的代币，现在已有数十家足球俱乐部发行自己的代币。

Moreover, NFT cards are gaining immense popularity, transforming how fans interact with their favorite sports and offering new avenues for participation and investment.

此外，NFT 卡越来越受欢迎，改变了球迷与他们喜爱的体育项目的互动方式，并提供了新的参与和投资途径。

Highlighting the risks involved in responsible gambling, where the allure of quick gains must be balanced with responsible management of risks, let's explore how these digital assets are reshaping the sports industry and what the future holds.

强调负责任赌博所涉及的风险，即快速收益的诱惑必须与负责任的风险管理相平衡，让我们探讨这些数字资产如何重塑体育产业以及未来的前景。

Sorare: The Top NFT Platform for Soccer Enthusiasts

Sorare：足球爱好者的顶级 NFT 平台

Several soccer clubs have launched their own NFTs in recent years, with Sorare emerging as one of the most popular platforms for trading these digital collectibles. Sorare is a game that allows users to create their own virtual soccer teams, boasting a base of 4 thousand players. These players are "packed" into sets of cards, corresponding to different match episodes.

近年来，多家足球俱乐部推出了自己的 NFT，Sorare 成为交易这些数字收藏品的最受欢迎的平台之一。 Sorare 是一款允许用户创建自己的虚拟足球队的游戏，拥有 4000 名球员。这些玩家被“打包”成卡片组，对应于不同的比赛情节。

Over 130 major soccer clubs worldwide have partnered with Sorare, including PSG, Bayern Munich, Liverpool, Juventus, Real Madrid, Zenit, and Spartak Moscow. According to the tracker Nonfungible.com, Sorare ranks among the top 3 actively growing NFT projects, alongside CryptoPunks and SuperRare, with a digital turnover exceeding €10 million. In Russia, the platform's average monthly growth since the beginning of the year has been an impressive 115%.

全球超过 130 家主要足球俱乐部与 Sorare 合作，包括巴黎圣日耳曼、拜仁慕尼黑、利物浦、尤文图斯、皇家马德里、泽尼特和莫斯科斯巴达克。根据追踪器 Nonfungible.com 的数据，Sorare 与 CryptoPunks 和 SuperRare 一起跻身增长活跃的前 3 个 NFT 项目，其数字营业额超过 1000 万欧元。在俄罗斯，该平台自年初以来的月平均增长率达到了令人印象深刻的 115%。

Delving into the Mechanics of Sorare

深入研究 Sorare 的机制

During the game season, Sorare provides fans with a limited number of cards: 100 rare, 10 very rare, and 1 unique. These cards carry two layers of value - collectible (facilitating sale, purchase, and exchange) and in-game, where the performance of the "card" player in real life must be monitored - whether they are fit, took to the field, and scored a goal. This process, akin to caring for a Tamagotchi, offers the potential for profit, as each goal scored by a player in an actual match earns the owner of their Sorare card real money.

在游戏赛季期间，Sorare 为粉丝提供数量有限的卡牌：100 张稀有卡牌、10 张非常稀有卡牌和 1 张独特卡牌。这些卡牌具有两层价值——收藏品（促进销售、购买和交换）和游戏中的价值，必须监控“卡牌”玩家在现实生活中的表现——他们是否健康、是否上场以及是否健康。进球了。这个过程类似于照顾电子宠物，提供了盈利的潜力，因为球员在实际比赛中进球的每个进球都可以为 Sorare 卡的所有者赚取真金白银。

Other Contenders in the NFT Arena

NFT 竞技场的其他竞争者

Beyond Sorare, the world of NFT soccer unfolds on other virtual marketplaces that support the NFT protocol, such as OpenSea, Rarible, Sorarebuzz, Soraredata, and Soraremega. These cards are even traded on eBay, with soccer NFT tokens leading the bidding volumes. However, the most expensive sales to date have been in basketball and baseball, with Mickey Mantle's baseball card selling for $5.2 million in January 2021.

除了 Sorare 之外，NFT 足球世界还在其他支持 NFT 协议的虚拟市场上展开，例如 OpenSea、Rarible、Sorarebuzz、Soraredata 和 Soraremega。这些卡甚至在 eBay 上进行交易，其中足球 NFT 代币的竞标量领先。然而，迄今为止售价最高的是篮球和棒球，米奇·曼特尔 (Mickey Mantle) 的棒球卡在 2021 年 1 月以 520 万美元的价格售出。

Cryptocurrency and Sports: A Broader Perspective

加密货币和体育：更广阔的视角

The realm of cryptocurrencies intersects with the world of sports in more ways than just NFTs. The story of soccer club tokens began in 2018 when PSG announced its plans to issue its own coin. Clubs typically utilize the infrastructure of third-party IT platforms to issue these tokens. The most well-known of these platforms is Socios, boasting title clubs like Barcelona, Juventus, Roma, and Atletico Madrid among its clients.

加密货币领域与体育世界的交叉方式不仅仅是 NFT。足球俱乐部代币的故事始于 2018 年，当时 PSG 宣布计划发行自己的代币。俱乐部通常利用第三方 IT 平台的基础设施来发行这些代币。这些平台中最著名的是 Socios，其客户包括巴塞罗那、尤文图斯、罗马和马德里竞技等冠军俱乐部。

Introducing the concept of "Fan Token Offering"

引入“粉丝代币发行”的概念

Socios and its founder Alexandre Dreyfus can be credited with coining the term "FTO" - Fan Token Offering. In 2018, the platform launched its cryptocurrency, Chiliz (CHZ), on the Ethereum blockchain, and in November 2019, Juventus Turin became the first club to conduct an FTO on the platform.

Socios 及其创始人 Alexandre Dreyfus 创造了“FTO”（粉丝代币发行）一词。 2018年，该平台在以太坊区块链上推出了加密货币Chiliz（CHZ），2019年11月，尤文图斯都灵成为第一家在该平台上进行FTO的俱乐部。

Since autumn 2019, Chiliz has been traded on Binance, one of the largest crypto exchanges in terms of trading volume. This year, the altcoin's price surged by 700% in a single week during March. According to an interview with Socios CEO Alexander Dreyfus, soccer clubs earned over $30 million on Chiliz in 2020, and the projected income for this year is $100 million.

自 2019 年秋季以来，Chiliz 一直在币安交易，币安是交易量最大的加密货币交易所之一。今年，山寨币的价格在 3 月份的一周内飙升了 700%。根据 Socios 首席执行官 Alexander Dreyfus 的采访，2020 年足球俱乐部在 Chiliz 上的收入超过 3000 万美元，今年的预计收入为 1 亿美元。

Fans who own fan tokens gain a say in the life of their team; for instance, Juventus fans used this mechanism to choose the song played after a goal, while Milan fans voted on a new motto and PSG fans decided on the inscription for the captain's armband.

拥有粉丝代币的粉丝在球队的生活中拥有发言权；例如，尤文图斯球迷使用这种机制来选择进球后播放的歌曲，米兰球迷投票决定新的座右铭，巴黎圣日耳曼球迷决定队长袖标的铭文。

Concluding Remarks

结束语

As the cryptocurrency landscape continues to expand year after year, its integration into the sporting arena is only set to grow larger and more diverse. Other popular sports are also seeking to capitalize on the opportunities presented by NFTs, tokens, and other digital assets. Only time will tell how successful this experiment will be in the long run.

随着加密货币领域的规模逐年扩大，它与体育领域的融合只会变得越来越大、越来越多样化。其他热门体育运动也在寻求利用 NFT、代币和其他数字资产带来的机会。从长远来看，只有时间才能证明这个实验有多成功。