Sorare 如何透過足球愛好者的 NFT 平台重塑運動產業

過去幾年，多家足球俱樂部發布了自己的 NFT，其中 Sorare 是最受歡迎的 NFT 交易平台之一。

In recent years, the integration of cryptocurrency into sports, particularly soccer, has revolutionized fan engagement. As the influence of cryptocurrencies continues to soar, soccer teams are embracing digital assets to cater to their massive fan following. This trend, which began in 2018 with PSG's announcement of its own coin, has now seen dozens of soccer clubs issuing their own tokens.

近年來，加密貨幣融入運動，尤其是足球，徹底改變了球迷的參與。隨著加密貨幣的影響力不斷飆升，足球隊正在擁抱數位資產來迎合其龐大的球迷群體。這一趨勢始於 2018 年 PSG 宣布發行自己的代幣，現在已有數十家足球俱樂部發行自己的代幣。

Moreover, NFT cards are gaining immense popularity, transforming how fans interact with their favorite sports and offering new avenues for participation and investment.

此外，NFT 卡越來越受歡迎，改變了球迷與他們喜愛的運動項目的互動方式，並提供了新的參與和投資途徑。

Highlighting the risks involved in responsible gambling, where the allure of quick gains must be balanced with responsible management of risks, let's explore how these digital assets are reshaping the sports industry and what the future holds.

強調負責任賭博所涉及的風險，即快速收益的誘惑必須與負責任的風險管理相平衡，讓我們探討這些數位資產如何重塑體育產業以及未來的前景。

Sorare: The Top NFT Platform for Soccer Enthusiasts

Sorare：足球愛好者的頂級 NFT 平台

Several soccer clubs have launched their own NFTs in recent years, with Sorare emerging as one of the most popular platforms for trading these digital collectibles. Sorare is a game that allows users to create their own virtual soccer teams, boasting a base of 4 thousand players. These players are "packed" into sets of cards, corresponding to different match episodes.

近年來，多家足球俱樂部推出了自己的 NFT，Sorare 成為交易這些數位收藏品的最受歡迎的平台之一。 Sorare 是一款允許用戶創建自己的虛擬足球隊的遊戲，擁有 4000 名球員。這些玩家被「打包」成卡片組，對應於不同的比賽情節。

Over 130 major soccer clubs worldwide have partnered with Sorare, including PSG, Bayern Munich, Liverpool, Juventus, Real Madrid, Zenit, and Spartak Moscow. According to the tracker Nonfungible.com, Sorare ranks among the top 3 actively growing NFT projects, alongside CryptoPunks and SuperRare, with a digital turnover exceeding €10 million. In Russia, the platform's average monthly growth since the beginning of the year has been an impressive 115%.

全球超過 130 家主要足球俱樂部與 Sorare 合作，包括巴黎聖日耳曼、拜仁慕尼黑、利物浦、尤文圖斯、皇家馬德里、澤尼特和莫斯科斯巴達克。根據追蹤器 Nonfungible.com 的數據，Sorare 與 CryptoPunks 和 SuperRare 一起躋身成長活躍的前 3 個 NFT 項目，其數位營業額超過 1000 萬歐元。在俄羅斯，該平台自年初以來的月平均成長率達到了令人印象深刻的 115%。

Delving into the Mechanics of Sorare

深入研究 Sorare 的機制

During the game season, Sorare provides fans with a limited number of cards: 100 rare, 10 very rare, and 1 unique. These cards carry two layers of value - collectible (facilitating sale, purchase, and exchange) and in-game, where the performance of the "card" player in real life must be monitored - whether they are fit, took to the field, and scored a goal. This process, akin to caring for a Tamagotchi, offers the potential for profit, as each goal scored by a player in an actual match earns the owner of their Sorare card real money.

在賽季期間，Sorare 為粉絲提供數量有限的卡牌：100 張稀有卡牌、10 張非常稀有卡牌和 1 張獨特卡牌。這些卡牌具有兩層價值——收藏品（促進銷售、購買和交換）和遊戲中的價值，必須監控「卡牌」玩家在現實生活中的表現——他們是否健康、是否上場以及是否健康。進球了。這個過程類似於照顧電子寵物，提供了盈利的潛力，因為球員在實際比賽中進球的每個進球都可以為 Sorare 卡的所有者賺取真金白銀。

Other Contenders in the NFT Arena

NFT 競技場的其他競爭者

Beyond Sorare, the world of NFT soccer unfolds on other virtual marketplaces that support the NFT protocol, such as OpenSea, Rarible, Sorarebuzz, Soraredata, and Soraremega. These cards are even traded on eBay, with soccer NFT tokens leading the bidding volumes. However, the most expensive sales to date have been in basketball and baseball, with Mickey Mantle's baseball card selling for $5.2 million in January 2021.

除了 Sorare 之外，NFT 足球世界還在其他支援 NFT 協議的虛擬市場上展開，例如 OpenSea、Rarible、Sorarebuzz、Soraredata 和 Soraremega。這些卡片甚至在 eBay 上進行交易，其中足球 NFT 代幣的競標量領先。然而，迄今為止售價最高的是籃球和棒球，米奇·曼特爾 (Mickey Mantle) 的棒球卡在 2021 年 1 月以 520 萬美元的價格售出。

Cryptocurrency and Sports: A Broader Perspective

加密貨幣與體育：更廣闊的視角

The realm of cryptocurrencies intersects with the world of sports in more ways than just NFTs. The story of soccer club tokens began in 2018 when PSG announced its plans to issue its own coin. Clubs typically utilize the infrastructure of third-party IT platforms to issue these tokens. The most well-known of these platforms is Socios, boasting title clubs like Barcelona, Juventus, Roma, and Atletico Madrid among its clients.

加密貨幣領域與體育世界的交叉方式不僅僅是 NFT。足球俱樂部代幣的故事始於 2018 年，當時 PSG 宣布計劃發行自己的代幣。俱樂部通常利用第三方 IT 平台的基礎設施來發行這些代幣。這些平台中最著名的是 Socios，客戶包括巴塞隆納、尤文圖斯、羅馬和馬德里競技等冠軍俱樂部。

Introducing the concept of "Fan Token Offering"

引入「粉絲代幣發行」的概念

Socios and its founder Alexandre Dreyfus can be credited with coining the term "FTO" - Fan Token Offering. In 2018, the platform launched its cryptocurrency, Chiliz (CHZ), on the Ethereum blockchain, and in November 2019, Juventus Turin became the first club to conduct an FTO on the platform.

Socios 及其創始人 Alexandre Dreyfus 創造了“FTO”（粉絲代幣發行）一詞。 2018年，該平台在以太坊區塊鏈上推出了加密貨幣Chiliz（CHZ），2019年11月，尤文圖斯都靈成為第一個在該平台上進行FTO的俱樂部。

Since autumn 2019, Chiliz has been traded on Binance, one of the largest crypto exchanges in terms of trading volume. This year, the altcoin's price surged by 700% in a single week during March. According to an interview with Socios CEO Alexander Dreyfus, soccer clubs earned over $30 million on Chiliz in 2020, and the projected income for this year is $100 million.

自 2019 年秋季以來，Chiliz 一直在幣安交易，幣安是交易量最大的加密貨幣交易所之一。今年，山寨幣的價格在 3 月的一周內飆升了 700%。根據 Socios 執行長 Alexander Dreyfus 的採訪，2020 年足球俱樂部在 Chiliz 上的收入超過 3000 萬美元，今年的預計收入為 1 億美元。

Fans who own fan tokens gain a say in the life of their team; for instance, Juventus fans used this mechanism to choose the song played after a goal, while Milan fans voted on a new motto and PSG fans decided on the inscription for the captain's armband.

擁有粉絲代幣的粉絲在球隊的生活中擁有發言權；例如，尤文圖斯球迷使用這種機制來選擇進球後播放的歌曲，米蘭球迷投票決定新的座右銘，巴黎聖日耳曼球迷決定隊長袖標的銘文。

Concluding Remarks

結束語

As the cryptocurrency landscape continues to expand year after year, its integration into the sporting arena is only set to grow larger and more diverse. Other popular sports are also seeking to capitalize on the opportunities presented by NFTs, tokens, and other digital assets. Only time will tell how successful this experiment will be in the long run.

隨著加密貨幣領域年復一年地不斷擴大，它與體育領域的融合只會變得越來越大、越來越多樣化。其他熱門運動也在尋求利用 NFT、代幣和其他數位資產帶來的機會。從長遠來看，只有時間才能證明這個實驗有多成功。