Solana在面对批评之后删除了其“美国回来的时间 - 加速”促销视频

Solana has removed its “America is Back—Time to Accelerate” promotional video after facing a wave of criticism from the cryptocurrency community on platform X (formerly Twitter). The ad, which featured patriotic themes and what many perceived as divisive political messaging, particularly concerning gender diversity, was swiftly condemned, leading to its removal. This incident highlights the delicate balance companies must strike when attempting to engage with socio-political themes in their marketing.

索拉纳（Solana）在面对X平台（以前是Twitter）上的加密货币社区的批评之后，删除了其“美国回来的时间 - 加速”促销视频。该广告以爱国主题以及许多人认为是分裂的政治消息传递，尤其是关于性别多样性的广告受到谴责。这一事件突出了公司在尝试与社会政治主题互动时必须罢工的微妙平衡。

The Ad and Its Contentious Messaging

广告及其有争议的消息传递

The now-deleted ad, posted on Monday, quickly garnered over 1.4 million views before being taken down. The video’s patriotic imagery and apparent political undertones sparked immediate reactions. Viewers pointed out the inclusion of a single father juggling multiple tasks at home while his partner focused on fitness at the gym, drawing criticism for promoting a narrow view of the family unit.

现在发布的广告在周一发布，很快获得了超过140万的观看次数，然后被击倒。该视频的爱国图像和明显的政治底色引发了立即的反应。观众指出，包括一个单身父亲在家中杂耍多个任务时，他的伴侣专注于健身房，以批评家庭单位的狭窄视野。

The Aftermath and Lack of Official Response

后果和缺乏正式回应

Following the intense criticism, Solana removed the ad. However, the company has remained silent on the issue. Despite multiple inquiries from major crypto news outlets, Solana did not provide any statements regarding the ad or the community backlash.

在激烈的批评之后，Solana删除了广告。但是，该公司对此问题保持沉默。尽管主要加密新闻媒体进行了多次询问，但Solana并未提供有关广告或社区反对的任何陈述。

Implications and Potential Damage

含义和潜在损害

The controversy surrounding the ad raises questions about Solana’s marketing strategy and its understanding of the crypto community’s values. The community, known for its diverse and often outspoken members, is particularly sensitive to perceived missteps.

围绕AD的争议引发了有关Solana的营销策略及其对加密货币社区价值观的理解的问题。这个社区以多样化，经常直言不讳的成员而闻名，对感知的失误特别敏感。

Broader Context

更广泛的背景

This incident underscores the challenges companies face when attempting to incorporate socio-political themes into their marketing. While some brands have successfully engaged with social causes, such efforts must be carefully planned and executed to avoid backlash.

该事件强调了公司试图将社会政治主题纳入其营销时面临的挑战。尽管一些品牌已成功地处理了社会原因，但必须仔细计划和执行此类努力，以避免反弹。

Solana’s removal of its controversial ad highlights the potential consequences of misjudged marketing efforts. The incident serves as a cautionary tale for companies seeking to engage with socio-political themes, emphasizing the importance of cultural sensitivity and alignment with community values. Solana’s silence in the aftermath of the controversy may further complicate the situation, leaving many to speculate about the future of its marketing strategy and its relationship with the crypto community.

索拉纳（Solana）删除其有争议的广告突出了误判营销工作的潜在后果。该事件是寻求参与社会政治主题的公司的警示故事，强调文化敏感性和与社区价值观的一致性的重要性。在争议之后，索拉纳（Solana）的沉默可能会使情况更加复杂，使许多人推测其营销策略的未来及其与加密货币社区的关系。