Solana在面對批評之後刪除了其“美國回來的時間 - 加速”促銷視頻

Solana has removed its “America is Back—Time to Accelerate” promotional video after facing a wave of criticism from the cryptocurrency community on platform X (formerly Twitter). The ad, which featured patriotic themes and what many perceived as divisive political messaging, particularly concerning gender diversity, was swiftly condemned, leading to its removal. This incident highlights the delicate balance companies must strike when attempting to engage with socio-political themes in their marketing.

Solana has removed its “America is Back—Time to Accelerate” promotional video after facing a wave of criticism from the cryptocurrency community on platform X (formerly Twitter). The ad, which featured patriotic themes and what many perceived as divisive political messaging, particularly concerning gender diversity, was swiftly condemned, leading to its removal.這一事件突出了公司在嘗試與社會政治主題互動時必須罷工的微妙平衡。

The Ad and Its Contentious Messaging

廣告及其有爭議的消息傳遞

The now-deleted ad, posted on Monday, quickly garnered over 1.4 million views before being taken down. The video’s patriotic imagery and apparent political undertones sparked immediate reactions. Viewers pointed out the inclusion of a single father juggling multiple tasks at home while his partner focused on fitness at the gym, drawing criticism for promoting a narrow view of the family unit.

現在發布的廣告在周一發布，很快獲得了超過140萬的觀看次數，然後被擊倒。該視頻的愛國圖像和明顯的政治底色引發了立即的反應。觀眾指出，包括一個單身父親在家中雜耍多個任務時，他的伴侶專注於健身房，以批評家庭單位的狹窄視野。

The Aftermath and Lack of Official Response

後果和缺乏正式回應

Following the intense criticism, Solana removed the ad. However, the company has remained silent on the issue. Despite multiple inquiries from major crypto news outlets, Solana did not provide any statements regarding the ad or the community backlash.

在激烈的批評之後，Solana刪除了廣告。但是，該公司對此問題保持沉默。儘管主要加密新聞媒體進行了多次詢問，但Solana並未提供有關廣告或社區反對的任何陳述。

Implications and Potential Damage

含義和潛在損害

The controversy surrounding the ad raises questions about Solana’s marketing strategy and its understanding of the crypto community’s values. The community, known for its diverse and often outspoken members, is particularly sensitive to perceived missteps.

圍繞AD的爭議引發了有關Solana的營銷策略及其對加密貨幣社區價值觀的理解的問題。這個社區以多樣化，經常直言不諱的成員而聞名，對感知的失誤特別敏感。

Broader Context

更廣泛的背景

This incident underscores the challenges companies face when attempting to incorporate socio-political themes into their marketing. While some brands have successfully engaged with social causes, such efforts must be carefully planned and executed to avoid backlash.

該事件強調了公司試圖將社會政治主題納入其營銷時面臨的挑戰。儘管一些品牌已成功地處理了社會原因，但必須仔細計劃和執行此類努力，以避免反彈。

Solana’s removal of its controversial ad highlights the potential consequences of misjudged marketing efforts. The incident serves as a cautionary tale for companies seeking to engage with socio-political themes, emphasizing the importance of cultural sensitivity and alignment with community values. Solana’s silence in the aftermath of the controversy may further complicate the situation, leaving many to speculate about the future of its marketing strategy and its relationship with the crypto community.

索拉納（Solana）刪除其有爭議的廣告突出了誤判營銷工作的潛在後果。該事件是尋求參與社會政治主題的公司的警示故事，強調文化敏感性和與社區價值觀的一致性的重要性。在爭議之後，索拉納（Solana）的沉默可能會使情況更加複雜，使許多人推測其營銷策略的未來及其與加密貨幣社區的關係。