标志分析在建立“橙色王朝”社区和可观的基础设施方面的成功分析

这份报告是由老虎研究撰写的，分析了Sign在建立“橙色王朝”社区的成功，并产生了可产生的基础设施。

This report by Tiger Research analyzes Sign's success in building the "Orange Dynasty" community, its revenue-generating TokenTable infrastructure, and the vision for a trust-based Sign Protocol in the Web3 ecosystem.

Tiger Research的这份报告分析了Sign在建立“橙色王朝”社区的成功，其创收能力的基础架构以及Web3生态系统中基于信任的标志协议的愿景。

🇰🇷 한국어로 읽기 →

🇰阅读韩语→

TL;DR

tl;博士

Community: Sign has built a thriving "Orange Dynasty" community through cultural symbols (orange color and "SignGlasses"), a fair incentive structure using Soulbound Tokens (SBT), and continuous engagement. This community of over 50,000 members provides strong support.

社区：Sign通过文化符号（橙色和“标志”）建立了一个蓬勃发展的“橙色王朝”社区，这是一种使用Soulbound代币（SBT）的公平激励结构，并连续参与。这个由50,000多名成员组成的社区提供了强有力的支持。

Fundamentals: Sign generated $15 million in revenue in 2024 through TokenTable, a token distribution platform that has processed over $4 billion in token airdrops. The company has raised a total of $28 million from investors including YZi Labs and Sequoia Capital, demonstrating its strong position in the market.

基本面：标志在2024年通过Tokentable（一个令牌分销平台）的收入产生了1500万美元的收入，该平台已处理超过40亿美元的代币Airdrops。该公司已从包括Yzi Labs和红杉资本在内的投资者那里筹集了2800万美元，证明了其在市场上的强劲地位。

Vision: Sign is expanding from TokenTable to the Sign Protocol, an identity verification system based on blockchain attestations. This system aims to solve issues like Sybil attacks while creating a programmable trust infrastructure with real-world applications in RWA, CBDC, and government partnerships.

视觉：符号从Tokentable扩展到标志协议，这是基于区块链证明的身份验证系统。该系统旨在解决Sybil攻击之类的问题，同时在RWA，CBDC和政府合作伙伴关系中创建可编程信任基础架构。

Join the 7,000+ pioneers who receive exclusive market insights with Tiger Research.

加入7,000多个通过老虎研究获得独家市场见解的先驱。

1. Community in the Web3 Industry

1。Web3行业的社区

Communities are crucial for brand development as they provide members with a sense of identity and belonging, forging emotional ties that strengthen loyalty. These bonds contribute to the organic growth of the brand and its resilience during periods of crises.

社区对于品牌发展至关重要，因为它们为成员提供了一种认同感和归属感，并锻造了增强忠诚度的情感联系。这些债券在危机期间有助于品牌的有机增长及其弹性。

Community building is not a new concept and has long played a role in traditional industries. Lululemon scaled globally by nurturing a fitness community of 13 million members, who took it upon themselves to spread the brand values across markets.

社区建设不是一个新概念，长期以来一直在传统行业中发挥了作用。 Lululemon通过培育一个由1300万成员组成的健身社区来缩放全球，他们自欺欺人，将品牌价值传播到市场中。

Harley-Davidson, facing intense competition from Japanese motorcycle brands in the 1980s, navigated a major business crisis by forming the Harley Owners Group (H.O.G.), a fan group renowned for its passion and contribution in helping to rebuild the brand's strength.

哈雷·戴维森（Harley-Davidson）在1980年代面对日本摩托车品牌的激烈竞争，通过组建Harley所有者团体（HOG）来导致重大的商业危机，这是一个以其热情和贡献而闻名，以帮助重建品牌的实力。

In the Web3 industry, community plays an even bigger role. Web3 operates on a culture-centric and collaborative foundation. In decentralized environments, participants come together around shared beliefs and values rather than a central authority. Community members are not just consumers but often act as voluntary contributors and builders, highlighting the importance of community in a project's success.

在Web3行业中，社区发挥了更大的作用。 Web3以文化为中心和协作基金会运作。在分散的环境中，参与者围绕着共同的信念和价值观而不是中央权威。社区成员不仅是消费者，而且经常充当自愿的贡献者和建筑商，强调了社区在项目成功中的重要性。

Academic research also supports this finding. Gartner & Moro (2024) analyzed data from 3,644 ICOs, examining the correlation between social media presence and successful fundraising in the cryptocurrency market. Their study, titled "The Impact of Professionalism and Community Engagement on ICO Success: Evidence from 3,644 Token Crowdfunding Campaigns," revealed a strong link between social media followers on platforms like Twitter and Telegram and the likelihood of reaching fundraising targets.

学术研究还支持这一发现。 Gartner＆Moro（2024）分析了来自3,644个ICO的数据，研究了社交媒体存在与加密货币市场中成功筹款之间的相关性。他们的研究标题为“专业精神和社区参与对ICO成功的影响：3,644个令牌众筹活动的证据，”透露，Twitter和Telegram等平台上的社交媒体关注者之间存在着牢固的联系，以及达到筹款目标的可能性。

In contrast, traditional indicators of professionalism—such as management team education and experience—showed minimal impact on success. This suggests that in the Web3 ecosystem, community support and engagement are stronger predictors of a project's ability to achieve its investment goals and sustain long-term growth than conventional credentials. Projects with high online visibility and an active community are better positioned to attract attention, generate enthusiasm, and ultimately succeed in their crowdfunding endeavors.

相反，传统的专业指标（例如管理团队的教育和经验）表明了对成功的最小影响。这表明，在Web3生态系统中，社区支持和参与是项目实现其投资目标并维持长期增长能力的强大预测指标，而不是传统证书。具有较高在线知名度和积极社区的项目可以更好地吸引人们的注意力，引起热情，并最终成功地促进了他们的众筹活动。

2. Community: How Was the Orange Dynasty Built?

2.社区：橙色王朝是如何建造的？

While many Web3 projects emphasize community in their discourse, few manage to build it in practice. Most projects focus on initial incentives or large-scale events, but they fail to create a culture that participants can genuinely connect with.

尽管许多Web3项目在其论述中强调社区，但很少有人能够在实践中构建它。大多数项目都专注于最初的激励措施或大规模活动，但他们无法创建参与者可以真正联系的文化。

To build a sustainable Web3 community, three key elements are essential:

要建立一个可持续的Web3社区，三个关键要素至关重要：

cultural symbols that establish a sense of identity and belonging,

建立身份和归属感的文化符号，

a fair incentive structure that motivates participation, and

一个公平的激励结构，激励参与，并

ongoing activities and communication channels that keep members engaged.

正在进行的活动和沟通渠道，以使成员参与其中。

A real community emerges when these elements come together organically and reinforce one another.

当这些元素有机地聚集并互相加强时，真正的社区就会出现。

Sign offers a strong example of this approach. Its community, known as the "Orange Dynasty," is unified by a distinct identity built through consistent use of color and language.

标志提供了这种方法的强烈例子。它的社区被称为“橙色王朝”，通过通过颜色和语言的持续使用而建立的独特身份统一。

2.1. A cultural symbol for a strong sense of identity and belonging

2.1。具有强烈认同感和归属感的文化象征

The orange color adopted by the community has evolved beyond a brand element—it now functions as a cultural code. Psychologically associated with energy and passion, it has brought vitality to the group and taken shape as a distinctive symbol known as "SignGlasses," a stylized pair of sunglasses representing the community's identity.

社区采用的橙色已经发展到了品牌元素之外，现在它是文化法规。在心理上与能量和激情相关，它使该小组的生命力为“标志”（Signglasses）的独特符号（代表社区的身份）形成了独特的符号。

On X, users can become part of the community through simple visual tweaks—adding an orange background or incorporating sunglasses into their profiles—without fully altering their personal brand. This low barrier to entry has encouraged voluntary participation, fostering a strong sense of solidarity and contributing to the community's organic growth.

在X上，用户可以通过简单的视觉调整（添加橙色背景或将太阳镜纳入其配置文件中）成为社区的一部分，而无需完全改变其个人品牌。这种较低的进入障碍鼓励了自愿参与，增强了强烈的团结感，并为社区的有机增长做出了贡献。

2.2. Fair incentive structure to encourage participation

2.2。公平的激励结构以鼓励参与

Sign's second key strength lies in its unique incentive structure, which assigns value to meaningful contributions through a non-transferable token system known as the Soulbound Token (SBT).

Sign的第二个关键优势在于其独特的激励结构，该结构通过称为Soulbound令牌（SBT）的不可转移令牌系统为有意义的贡献分配了价值。

What sets this system apart is its

设定该系统的是什么