Sign Analyzes Its Success in Building the "Orange Dynasty" Community and TokenTable Infrastructure

This report was written by Tiger Research, analyzing Sign's success in building the "Orange Dynasty" community, its revenue-generating TokenTable infrastructure

This report by Tiger Research analyzes Sign's success in building the "Orange Dynasty" community, its revenue-generating TokenTable infrastructure, and the vision for a trust-based Sign Protocol in the Web3 ecosystem.

🇰🇷 한국어로 읽기 →

TL;DR

Community: Sign has built a thriving "Orange Dynasty" community through cultural symbols (orange color and "SignGlasses"), a fair incentive structure using Soulbound Tokens (SBT), and continuous engagement. This community of over 50,000 members provides strong support.

Fundamentals: Sign generated $15 million in revenue in 2024 through TokenTable, a token distribution platform that has processed over $4 billion in token airdrops. The company has raised a total of $28 million from investors including YZi Labs and Sequoia Capital, demonstrating its strong position in the market.

Vision: Sign is expanding from TokenTable to the Sign Protocol, an identity verification system based on blockchain attestations. This system aims to solve issues like Sybil attacks while creating a programmable trust infrastructure with real-world applications in RWA, CBDC, and government partnerships.

Join the 7,000+ pioneers who receive exclusive market insights with Tiger Research.

1. Community in the Web3 Industry

Communities are crucial for brand development as they provide members with a sense of identity and belonging, forging emotional ties that strengthen loyalty. These bonds contribute to the organic growth of the brand and its resilience during periods of crises.

Community building is not a new concept and has long played a role in traditional industries. Lululemon scaled globally by nurturing a fitness community of 13 million members, who took it upon themselves to spread the brand values across markets.

Harley-Davidson, facing intense competition from Japanese motorcycle brands in the 1980s, navigated a major business crisis by forming the Harley Owners Group (H.O.G.), a fan group renowned for its passion and contribution in helping to rebuild the brand's strength.

In the Web3 industry, community plays an even bigger role. Web3 operates on a culture-centric and collaborative foundation. In decentralized environments, participants come together around shared beliefs and values rather than a central authority. Community members are not just consumers but often act as voluntary contributors and builders, highlighting the importance of community in a project's success.

Academic research also supports this finding. Gartner & Moro (2024) analyzed data from 3,644 ICOs, examining the correlation between social media presence and successful fundraising in the cryptocurrency market. Their study, titled "The Impact of Professionalism and Community Engagement on ICO Success: Evidence from 3,644 Token Crowdfunding Campaigns," revealed a strong link between social media followers on platforms like Twitter and Telegram and the likelihood of reaching fundraising targets.

In contrast, traditional indicators of professionalism—such as management team education and experience—showed minimal impact on success. This suggests that in the Web3 ecosystem, community support and engagement are stronger predictors of a project's ability to achieve its investment goals and sustain long-term growth than conventional credentials. Projects with high online visibility and an active community are better positioned to attract attention, generate enthusiasm, and ultimately succeed in their crowdfunding endeavors.

2. Community: How Was the Orange Dynasty Built?

While many Web3 projects emphasize community in their discourse, few manage to build it in practice. Most projects focus on initial incentives or large-scale events, but they fail to create a culture that participants can genuinely connect with.

To build a sustainable Web3 community, three key elements are essential:

cultural symbols that establish a sense of identity and belonging,

a fair incentive structure that motivates participation, and

ongoing activities and communication channels that keep members engaged.

A real community emerges when these elements come together organically and reinforce one another.

Sign offers a strong example of this approach. Its community, known as the "Orange Dynasty," is unified by a distinct identity built through consistent use of color and language.

2.1. A cultural symbol for a strong sense of identity and belonging

The orange color adopted by the community has evolved beyond a brand element—it now functions as a cultural code. Psychologically associated with energy and passion, it has brought vitality to the group and taken shape as a distinctive symbol known as "SignGlasses," a stylized pair of sunglasses representing the community's identity.

On X, users can become part of the community through simple visual tweaks—adding an orange background or incorporating sunglasses into their profiles—without fully altering their personal brand. This low barrier to entry has encouraged voluntary participation, fostering a strong sense of solidarity and contributing to the community's organic growth.

2.2. Fair incentive structure to encourage participation

Sign's second key strength lies in its unique incentive structure, which assigns value to meaningful contributions through a non-transferable token system known as the Soulbound Token (SBT).

What sets this system apart is its